Key Points

  • Revolutionary Partnership: Beyond Meat becomes the inaugural Official Plant-Based Meat Partner of Madison Square Garden, the New York Knicks, Knicks Gaming, New York Rangers, and the Arena Concert Series.
  • Innovative Concession Stand: The GO BEYOND® GRILL introduces a dedicated space, offering Beyond Meat's plant-based delights at the Madison Square Garden sixth floor concourse during sports, music, and live entertainment events.
  • Mouthwatering Menu: Beyond Meat's offerings at the GO BEYOND® GRILL feature a delectable selection, including the Beyond Burger® – Broadway Edition, Beyond® OG Bratwurst Sausage, Beyond® Spicy "Showtime" Sausage, Beyond® Empire State of Nachos, Beyond® The Garden Steak Tacos, and Beyond® Chili and the City.
  • High-Visibility Promotion: Beyond Meat takes center stage during Knicks and Rangers games with in-game LED and dasherboard signage, extending to concerts. The brand also collaborates on original content series with the digital teams of the Knicks and Rangers.
  • Environmental Consciousness: Beyond Meat's partnership aligns with Madison Square Garden's sustainability focus, offering fans delicious, satisfying, and environmentally friendly food options

Madison Square Garden (MSG) has kicked off a groundbreaking partnership, ushering Beyond Meat, Inc. (NASDAQ: BYND), into the spotlight as the inaugural Official Plant-Based Meat Partner of Madison Square Garden, the New York Knicks, Knicks Gaming, New York Rangers, and the Arena Concert Series at the iconic venue.

The centerpiece of this collaboration is the debut of the GO BEYOND® GRILL, a trailblazing concession stand on the Madison Square Garden sixth floor concourse. This dedicated space will exclusively feature Beyond Meat's delectable plant-based products, offering sports fans, music enthusiasts, and event-goers an innovative and sustainable culinary experience.

Beyond Meat, renowned for its commitment to environmental consciousness and nutritional excellence, introduces an array of mouthwatering plant-based options at the GO BEYOND® GRILL. Notable menu items include the Beyond Burger® – Broadway Edition, Beyond® OG Bratwurst Sausage, Beyond® Spicy "Showtime" Sausage, Beyond® Empire State of Nachos, Beyond® The Garden Steak Tacos, and Beyond® Chili and the City.

David Hopkinson, President and COO of MSG Sports, expressed enthusiasm, stating, "Beyond Meat's environmentally-friendly, nutritious products are a perfect match for Madison Square Garden as we continuously strive to deliver a wide array of food and beverage options for our fans – with a focus on sustainability."

This strategic alliance extends Beyond Meat's visibility during Knicks and Rangers games, ensuring prominent brand promotion through in-game LED and dasherboard signage for regular season games televised on MSG Network. Concert-goers will also witness Beyond Meat's LED signage during music events. The partnership unfolds further as Beyond Meat collaborates with the digital teams of the Knicks and Rangers, co-creating two original content series to be featured across their digital channels.

Akerho "AK" Oghoghomeh, Senior Vice President of Global Marketing at Beyond Meat, shared insights into the collaboration, stating, "Madison Square Garden is one of the world's most iconic venues, reaching millions of consumers each year through their robust schedule of sports, music and live entertainment events. We are proud to partner with The Garden to bring increased choice to their fans and make it even easier for event attendees to Go Beyond this season with food options that are not only delicious and satisfying but that provide robust nutritional and environmental benefits."

Beyond Meat's products, showcased at the GO BEYOND® GRILL and various concession stands throughout MSG, underscore their commitment to simplicity, plant-based goodness, and a healthier planet. With a promise of less saturated fat, no cholesterol, and no added antibiotics or hormones, Beyond Meat is set to redefine the fan experience at Madison Square Garden, ushering in a new era of conscious and delightful culinary choices.



About BEYOND MEAT, INC.


  • Ticker BYND
  • Exchange NASDAQ
  • Sector Consumer Defensive
  • Industry Packaged Foods
  • Shares Outstandng 63,667,700
  • Market Cap $408M
  • Description
  • Beyond Meat, Inc. manufactures, markets, and sells plant-based meat products in the United States and internationally. The company sells a range of plant-based meat products across the platforms of beef, pork, and poultry. It sells its products through grocery, mass merchandiser, club store, convenience store and natural retailer channels, and d...
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