Key Points

  • 1. NVIDIA unveils new GeForce RTX 40 SUPER Series with graphics cards based on the Ada Lovelace architecture, offering improved performance and ray-traced gaming at 4K resolution.
  • 2. Upcoming games on GeForce NOW include Diablo IV, Overwatch 2, Exoprimal, Honkai: Star Rail, and Pax Dei, expanding the catalog and providing more options for cloud-based gaming.
  • 3. G-SYNC technology is introduced to GeForce NOW, enhancing streaming performance, reducing latency, and delivering a smoother gaming experience.
  • 4. NVIDIA introduces Generative AI with AI Workbench, providing developers with tools to create, test, and customize generative AI models for PC applications.
  • 5. NVIDIA ACE (Avatar Cloud Engine) allows game developers to integrate generative AI models into digital game avatars, enabling interactive and immersive experiences with expressive facial animations and customizable speech.

NVIDIA made waves at CES 2024, the tech event held from January 9th to 12th in Las Vegas, Nevada, by introducing the new GeForce RTX 40 SUPER Series, expanding GeForce NOW's gaming library, unveiling a Generative AI, and introducing NVIDIA ACE.

GeForce RTX 40 SUPER Series

The new lineup includes the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER, and GeForce RTX 4070 SUPER graphics cards, all based on the NVIDIA Ada Lovelace architecture.

GeForce RTX 4080 SUPER

Capable of running ray-traced games in 4K, 1.4 times faster than the GeForce RTX 3080 Ti without DLSS Frame Generation. Available from January 31st, starting at $999.

GeForce RTX 4070 Ti SUPER

Ideal for gaming at 1440p and even 4K, featuring increased cores, a 16GB frame buffer, and a 256-bit memory bus. Available from January 24th at $799.

GeForce RTX 4070 SUPER

20% more cores than the RTX 4070, outperforming the RTX 3090. With DLSS 3, it delivers 1.5 times the performance. Available from January 17th at $599.

Founders Editions of GeForce RTX 4080 SUPER and 4070 SUPER will be on NVIDIA's website, while custom GPUs will be offered by ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY, and ZOTAC.

New GeForce NOW Games

Titles like Diablo IV, Overwatch 2 from Activision and Blizzard, Capcom's Exoprimal, HoYoverse's Honkai: Star Rail, and Mainframe Industries' Pax Dei join GeForce NOW's lineup in February.

G-SYNC in GeForce NOW

NVIDIA brings G-SYNC technology to the cloud, boosting streaming performance, reducing latency, and minimizing flickering for smoother gaming experiences.

Android Updates and Japan Entry

Android users will experience 1440p resolution, and Japan becomes the latest country where GeForce NOW will be available.

Generative AI

The AI Workbench, launching in beta later this month, simplifies AI model creation, testing, and customization, ensuring optimal performance and memory consumption.


NVIDIA Avatar Cloud Engine (ACE) empowers game developers by integrating generative AI models into digital avatars. Companies like Ubisoft, Tencent, miHoYo, and more have adopted ACE for creating interactive avatars using NVIDIA's innovative AI tools.


  • Ticker NVDA
  • Exchange NASDAQ
  • Sector Technology
  • Industry Semiconductors
  • Shares Outstandng 2,492,000,000
  • Market Cap $1.9T
  • Description
  • NVIDIA Corporation provides graphics, and compute and networking solutions in the United States, Taiwan, China, and internationally. The company's Graphics segment offers GeForce GPUs for gaming and PCs, the GeForce NOW game streaming service and related infrastructure, and solutions for gaming platforms; Quadro/NVIDIA RTX GPUs for enterprise wo...
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