Key Points

  • Meta's Countermove: Launching a budget-friendly Meta Quest to rival Apple's Vision Pro.
  • Strategic Pricing: Meta aims for a $300 tag, undercutting Vision Pro's $3,499 price.
  • Controller-Free Experience: Meta plans to navigate its headset via hand gestures, challenging Apple's technology.
  • Market Segmentation: Meta targets mid-range consumers with a more affordable offering.
  • Adapting to Competition: Meta may tweak its strategy based on Apple's revelations to remain a primary contender

As the battle for dominance in the virtual reality space intensifies, Meta is gearing up to launch a more affordable model of its Meta Quest mixed reality headset, sans controllers. This strategic move is aimed squarely at countering Apple's Vision Pro, set to debut early next year.

Insights from renowned analyst Mark Gurman shed light on Meta's plans to unveil the Meta Quest 3 later this month, featuring high-resolution color imagery. Simultaneously, Apple's Vision Pro, as detailed in its presentation, is poised for an early 2024 release.

The Launch of Meta

Beyond the launch of their respective devices, both tech giants continue to innovate, developing new iterations of their headsets to captivate users. Meta, in particular, is looking to introduce a cheaper version, controllable by hand gestures without the need for external devices, to sustain its competition with Apple.

Some insights from a Meta insider who acknowledges the company's perception of being in the "fear stage" concerning Apple's advancements. Meta's strategy is clear — compete with Apple by offering more budget-friendly models. This aligns with their ongoing efforts, with the Meta Quest 3 priced at an initial $549.99 and the Vision Pro at $3,499 (approximately €3,265 at the current exchange rate). Gurman specifies that Meta aims to launch its next model at a price point around $300.

To achieve this price reduction, Meta plans to design a model akin to the Meta Quest 3 but with less costly components, as detailed by an internal source. This model will cater to the mid-range market, leaving the Meta Quest Pro to target the high-end market. Furthermore, Meta intends to cut costs by eliminating the use of controllers, allowing users to navigate the headset through hand gestures.

It's worth noting that Apple's Vision Pro already boasts this technology along with eye-tracking capabilities, eliminating the need for external controllers. In response, Meta is strategically planning a new model focusing on an affordable price and controller-free mixed reality technology. However, Meta may introduce changes based on Apple's revelations to remain the primary competitor, according to Gurman.

Vision Pro Enhancements by Apple: Lightweight Design and Integrated Prescription Lenses

Meanwhile, Apple is diligently working on enhancing the Vision Pro's design for increased comfort, particularly addressing neck strain issues reported during testing of the current Vision Pro model. Additionally, Apple is exploring the facilitation of Vision Pro usage for individuals with glasses by offering models with integrated prescription lenses.

The insider explains that Apple has partnered with the specialized company Zeiss to seamlessly integrate prescription lenses. This move allows users purchasing an Apple headset to have pre-installed prescription lenses, eliminating the need to wear glasses simultaneously.

As Meta and Apple continue their relentless pursuit of innovation, the VR landscape is poised for exciting developments. The competition between these tech giants not only promises advancements in hardware but also underscores the growing significance of virtual and mixed reality experiences in the broader tech ecosystem.



About Meta Platforms, Inc.


  • Ticker META
  • Exchange NASDAQ
  • Sector Communication Services
  • Industry Internet Content & Information
  • Shares Outstandng 2,248,669,952
  • Market Cap $1.08T
  • Description
  • Meta Platforms, Inc. develops products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, wearables, and in-home devices worldwide. It operates in two segments, Family of Apps and Reality Labs. The Family of Apps segment's products include Facebook, which enables ...
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