Key Points

  • - MercadoLibre has reached five million clients in its insurance business, a significant milestone in its goal to become the largest financial and e-commerce ecosystem in Latin America.
  • - The company's heavy investments in technology and focus on users have contributed to its rapid growth in the insurance sector.
  • - MercadoLibre's marketplace and Mercado Pago have improved access to insurance for low and mid-low income individuals in Latin America.
  • - Latin American countries have a lack of access to insurance products and coverage compared to other regions.
  • - MercadoLibre's strategic moves and recent launches reinforce its core e-commerce and fintech businesses, leading to successful growth and profitability.

Latin American e-commerce giant MercadoLibre has achieved a significant milestone in its insurance business, reaching five million clients, according to a senior executive. This achievement marks another step forward in the company's goal to become the largest financial and e-commerce ecosystem in the region.


The Milestone

MercadoLibre was able to reach this milestone in less than four years, thanks to its heavy investments in technology and a strong focus on users. Carlos Cernadas, head of Insurtech LatAm for the company, stated that their main clients are low and mid-low income individuals, as they have the greatest need for insurance. By offering insurance through the company's marketplace and Mercado Pago, MercadoLibre has been able to improve access to insurance for these individuals.

Across Latin America, there is a lack of access to insurance products and coverage. According to data from the OECD, Latin American countries rank significantly lower than their counterparts in North America, Europe, and Asia in terms of gross insurance premiums.

MercadoLibre, based in Argentina and operating in 18 countries, has not disclosed the exact amount invested in its insurance business this year. However, the company has announced plans to invest 19 billion reais ($3.90 billion) in logistics, technology, and fintech in Brazil, as well as $1.6 billion in Mexico.

Caroline Sanchez, an analyst at investment consultancy Levante, commented that reaching the five million mark is a result of MercadoLibre's strategic move, which reinforces the company's primary business offerings. She added that each of MercadoLibre's recent launches can be seen as a subdivision of the company's core e-commerce and fintech businesses, which have been successful and fruitful.

In its recent financial report, MercadoLibre announced a 113% increase in its second-quarter net income, reaching $261.9 million. This growth was attributed to higher sales volume and an increase in users.

In the fintech division, MercadoLibre reported adding 7.1 million new users across its operations in the last 12 months, bringing its active financial user base to 45.3 million.

With its continued expansion and success in the insurance and fintech sectors, MercadoLibre is solidifying its position as a leading player in the Latin American market. The company's focus on technology, user-centric approach, and strategic investments are driving its growth and establishing its dominance in the region's financial and e-commerce landscape.


  • Ticker MELI
  • Exchange NASDAQ
  • Sector Consumer Cyclical
  • Industry Internet Retail
  • Shares Outstandng 50,338,300
  • Market Cap $71.3B
  • Description
  • MercadoLibre, Inc. operates online commerce platforms in Latin America. It operates Mercado Libre Marketplace, an automated online commerce platform that enables businesses, merchants, and individuals to list merchandise and conduct sales and purchases online; and Mercado Pago FinTech platform, a financial technology solution platform, which fac...
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