Key Points

  • Shopify introduces the Meeting Cost Calculator to combat unproductive meetings and encourage efficiency.
  • The calculator estimates the financial impact of meetings based on factors like compensation, attendees, and duration.
  • By reducing unnecessary meetings, Shopify aims to cut overall costs by 15% and promote productivity.
  • The initiative builds upon previous measures taken by Shopify to streamline meeting practices.
  • The focus goes beyond the monetary value, emphasizing the need for creative collaboration and efficient time management.

In today's fast-paced business environment, time is of the essence, and every minute counts. Recognizing the impact of endless meetings on productivity and efficiency, Shopify, the renowned Canadian e-commerce company, has taken a bold step to combat the "meeting culture" by introducing a unique tool: the Meeting Cost Calculator. This innovative calculator aims to shed light on the true cost of meetings and encourage employees to rethink the necessity of these gatherings.

Shopify's Meeting Cost Calculator

Shopify's Meeting Cost Calculator, integrated as a Chrome extension in Google Calendar, provides employees with a tangible estimation of the financial implications associated with meetings. By analyzing factors such as average compensation, the number of attendees, and meeting duration, the calculator reveals the actual cost incurred by the company for each session. According to internal data shared by Shopify, a typical 30-minute meeting involving three employees can range from $700 to $1600. With the goal of reducing unnecessary meetings, Shopify anticipates a 15% decrease in overall costs by eliminating just three meetings per person each week.

This initiative is not the first time Shopify has taken action to streamline its meeting practices. In January, the company made significant changes by discontinuing all recurring meetings involving three or more individuals. Additionally, they implemented meeting-free Wednesdays and limited large gatherings of more than 50 people to a specific six-hour window on Thursdays. However, despite these initial measures, Shopify acknowledged that meeting overload persisted within the organization.

In an internal memo, Shopify acknowledged the need for immediate action, emphasizing the value of time and the importance of redirecting it towards activities that truly benefit the company and its merchants. While the Meeting Cost Calculator provides a monetary perspective on meetings, the company's primary objective is to instigate a broader conversation on how time is utilized within the workplace.

By challenging the status quo and prompting employees to reconsider the necessity of meetings, Shopify aims to foster a culture of creative collaboration and explore alternative methods that can achieve the same goals with greater efficiency. The Meeting Cost Calculator serves as a gentle reminder that time is a precious resource that should be allocated wisely, whether it is spent supporting the success of merchants or engaging in meaningful and impactful activities.

"Time is money. If you have to spend it, you think about it" KAZ NEJATIAN, CHIEF OPERATING OFFICER, SHOPIFY

Shopify's innovative approach to tackling the meeting culture reflects a growing trend in organizations worldwide. By introducing tools and strategies that encourage thoughtful time management, companies can optimize their operations, boost productivity, and empower employees to make more informed decisions about how they utilize their time.

In conclusion, the Meeting Cost Calculator represents Shopify's commitment to reevaluating traditional meeting practices and embracing a more effective and purposeful approach to collaboration. As more companies recognize the value of time and its impact on the bottom line, this calculator may well become a catalyst for change, transforming the way organizations conduct their business and redefine workplace dynamics.


  • Ticker SHOP
  • Exchange NYSE
  • Sector Technology
  • Industry Software—Application
  • Shares Outstandng 1,190,109,952
  • Market Cap $82.9B
  • Description
  • Shopify Inc., a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company's platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physic...
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