Key Points

  • Instagram, under Meta, is experimenting with a verified-only feed, allowing users to see posts exclusively from Meta Verified accounts.
  • The toggle for this feature, called "Meta Verified," could make paying for verification more appealing and boost users' visibility.
  • The Meta Verified program offers users a blue verification badge, enhanced customer support, and protection from impersonation.
  • This move aligns with Meta's broader strategy to challenge competitors, including Apple, in the dynamic digital landscape.
  • User feedback and the delicate balance between user experience and authenticity will be crucial in determining the success of this experiment.

Meta, formerly known as Facebook, is making waves in the social media world once again, with an intriguing test on its popular platform, Instagram.

In a bold move, Instagram is experimenting with a feature that would allow users to see posts exclusively from Meta Verified accounts. This move is generating significant buzz in the digital sphere, and it raises questions about the potential implications of such a change for both individual users and businesses.

Adam Mosseri, the head of Instagram, revealed this daring experiment via his broadcast channel. According to him, it's a step in exploring a new realm of control for users, and it could serve as a promising discovery tool for businesses and content creators seeking wider visibility. The heart of this test is a toggle named "Meta Verified," which will be positioned as an option under the "Following" and "Favorites" categories when users tap the Instagram logo.

This feature's prominence in the app's interface suggests that Meta is keen on making its "Meta Verified" offering more appealing. The subscription, which currently costs $11.99 on the web and $14.99 within the app, provides users with a coveted blue verification checkmark, enhanced customer support, and a safeguard against impersonation. This kind of premium treatment can significantly boost one's visibility and credibility on the platform. However, Mosseri's announcement does not delve into specifics regarding the test's scale or the users' demographic who might get access to it. Despite this, he actively solicits user feedback, asking if they would be interested in using this feature.

The Context Behind Meta Verified

To understand the significance of Instagram's experiment, we must first grasp the context surrounding the Meta Verified program. Meta, the parent company of Instagram and Facebook, introduced this program earlier this year. It was designed to offer a range of benefits to its subscribers, including the coveted blue verification badge. Additionally, users who subscribe to Meta Verified enjoy better customer support and a strong shield against impersonation attempts.

Meta Verified was initially launched as a pilot program in Australia and New Zealand, allowing Meta to fine-tune the features and assess user responses. It then extended the program to the United States a month later, underlining Meta's dedication to this initiative. As a subsequent step, the company revealed in September that the Meta Verified program would be accessible to business accounts, expanding its potential reach and impact.

A Learning Curve from X Premium

Meta's move into the realm of paid verification takes its cue from a tumultuous episode experienced by another social media giant, formerly known as Twitter but now rebranded as X. X introduced a premium service that allowed subscribers to access paid verification, intending to boost their visibility and interactions on the platform.

However, this experiment ended in a fiasco as paid subscribers gained undue prominence in conversations and search results, disrupting the user experience. Instead of enhancing the platform, this move caused frustration and dissatisfaction among X users. Meta has certainly learned from this experience, aiming to ensure a more balanced approach with its Meta Verified program on Instagram and Facebook.

Implications of Instagram's Verified-Only Feed

The introduction of the Meta Verified toggle on Instagram's platform could carry several potential implications. Let's delve into these aspects:

  1. Enhanced Visibility: Meta Verified users will inevitably benefit from greater visibility in the Instagram feed. Their posts will feature more prominently, attracting a larger audience. This might provide aspiring influencers, businesses, and content creators with a new avenue for growth and engagement.

  2. Quality Control: A verified-only feed could serve as a quality control mechanism, ensuring that posts come from legitimate and authenticated sources. This can be a valuable tool in the fight against impersonation and misinformation, creating a more trustworthy platform.

  3. Subscription Revenue: Meta's introduction of the paid Meta Verified program signifies a potential revenue stream for the company. Subscription fees from users seeking verification could contribute to Meta's financial success.

  4. User Feedback: By actively seeking user feedback, Meta demonstrates its commitment to creating a platform that aligns with users' needs and preferences. This two-way communication can be instrumental in shaping the future of the platform.

  5. Challenging Apple and Others: The move towards verified-only feeds appears to be a part of Meta's broader strategy to challenge competitors, including Apple. As Apple's Arm-based processors gain momentum, Meta is looking for innovative ways to maintain its foothold in the digital landscape.

Instagram's experiment with a verified-only feed is a sign of Meta's continuous efforts to adapt and evolve in a rapidly changing digital landscape. While there are numerous advantages to this approach, including enhanced visibility and quality control, the success of such a significant change will ultimately depend on user response and feedback. The careful balance between enhancing user experiences and maintaining authenticity will be pivotal for Instagram's future.

As we await the results of this test and the subsequent user feedback, it's clear that Instagram, under the Meta umbrella, is determined to keep pace with the evolving social media landscape. In a world where online presence and authenticity are of paramount importance, this experiment represents another step towards a more dynamic and user-centric platform.

The world of social media is ever-evolving, and it is clear that platforms like Instagram are constantly looking for ways to improve and adapt. As we await the results of this test and the subsequent user feedback, it's clear that Instagram, under the Meta umbrella, is determined to keep pace with the evolving social media landscape. In a world where online presence and authenticity are of paramount importance, this experiment represents another step towards a more dynamic and user-centric platform.



About Meta Platforms, Inc.


  • Ticker META
  • Exchange NASDAQ
  • Sector Communication Services
  • Industry Internet Content & Information
  • Shares Outstandng 2,248,669,952
  • Market Cap $1.12T
  • Description
  • Meta Platforms, Inc. develops products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, wearables, and in-home devices worldwide. It operates in two segments, Family of Apps and Reality Labs. The Family of Apps segment's products include Facebook, which enables ...
More about META