Apple ‘investing quite a bit' in generative AI, but its CEO is being tight-lipped

Apple Inc. Chief Executive Tim Cook says his company is “investing quite a bit” in generative artificial intelligence, the AI technology popularized by OpenAI's ChatGPT.

Apple Earnings Highlight Double-Digit Earnings Growth

Though Apple's revenue fell 1% year over year, a closer look at the company's underlying business trends reveals plenty of promise. Apple's services revenue rose 16% year over year.

Apple's grim streak of revenue declines could continue into the holidays

Apple Inc. could potentially see a fifth straight decline in year-over-year quarterly revenue, a grim milestone not seen going back to at least 1998.

Markets Up Big Again; Apple (AAPL) Beats Modestly

Bond yield rates came down notably from their multi-year highs, with the 2-year back below 5% and the 10-year down to 4.663%.

Tim Cook says he's still 'optimistic' about China longterm as questions swirl about iPhone 15 demand as competition heats up

Tim Cook tried to take a cheery note on demand for the iPhone in China during Apple's earnings call. Apple faces increased competition from Huawei, which released a new phone in China in September.

Apple shares slide as holiday forecast misses expectations

Apple reported better than expected iPhone sales but Mac and iPad sales missed and the company's weaker-than-expected holiday forecast caused its shares to slide.

Apple earnings top expectations, Investors can 'breathe a sigh of relief' on Q4 results: Analyst

Apple (AAPL) reported fiscal fourth-quarter results that topped Street expectations. The tech giant reported earnings per share of $1.46 compared to estimates of $1.39 and revenue of $89.50 billion...

This market pro likes the ‘Magnificent Seven' but thinks stocks are on thin ice

Lance Roberts is chief editor of the Real Investment Report, a weekly subscriber based-newsletter that is distributed globally. He also writes a daily blog at Real Investment Advice.

Apple should be viewed as a consumer staples company, says Deepwater's Gene Munster

Gene Munster, Deepwater Asset Management, joins 'Fast Money' to talk Apple's Q4 earnings.

'This was a real yawner of a quarter' for Apple, says Annandale's George Seay

George Seay, Annandale Capital founder, and Stephanie Link, Hightower chief investment strategist, join 'Closing Bell Overtime' with reaction to Apple's Q4 results.

Apple Q4 sales fall as big drop in Mac, iPad revenue offsets rise in iPhone sales

Apple faces an uneven economic recovery in China, a key market for Apple.

Apple reports Q4 earnings, beats on sales and EPS

CNBC's Steve Kovach breaks down Apple quarterly earnings numbers.

Apple Services Revenue Climbs in Q4, Despite Companywide Revenue Decline

Apple's (AAPL) revenue fell slightly compared with the year-ago quarter for the fourth consecutive quarter.

Breaking Down Apple's Fourth-Quarter Earnings

Apple's revenue fell to $89.5 billion in the fiscal fourth quarter, which ended Sept. 30, compared with the average Wall Street estimate of $89.4 billion.

Apple Revenue Eased Again Last Quarter As Rising Services & IPhone Sales Couldn't Offset Dips Elsewhere; Investors Await Commentary Around IPhone 1...

The world's most valuable company saw another revenue dip with sales down about 1% at $89.5 billion (a hair above Wall Street expectations) for its fiscal fourth quarter. EPS at $1.46 was up 13% pe...


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