
Apple's iPhone 15 is here
The iPhone 15 has arrived. As anticipated Apple's 17th generation handset took centerstage at today's “Wonderlust” event in Cupertino.

Apple unveils new Apple Watch chips at latest product launch event
Apple holds its most important launch event of the year on Tuesday at its headquarters in Cupertino, California.

Apple's latest product event event kicks off
CNBC's Steve Kovach joins 'Halftime Report' to discuss the macro environment going in to Apple's latest phone release, talk of Apple expanding its camera products, and whether or not Apple users ca...

Apple CEO Tim Cook: We're excited about what we're seeing from Vision Pro developer labs
Apple holds its most important launch event of the year on Tuesday at its headquarters in Cupertino, California.

Siri gains access to health data, adds on-device processing on Apple Watch Series 9
Apple Watch Series 9 is bringing some Siri improvements to Apple Watch owners, including the ability to access health data through the virtual assistant. Plus, Apple notes that most of the common S...

Apple Watch Series 9 is official
Apple has officially unveiled its latest wearable. The Apple Watch Series 9 made its debut on stage at today's Wonderlust event in Cupertino.

Apple's event remains important but valuations face headwinds, says SoFi's Liz Young
Josh Brown, Liz Young, and Shannon Saccocia join 'Halftime Report' to discuss price action indicating a big breakout for oil, why an energy led market may stretch out Fed policy, and the market imp...

Wall Street sets Apple stock price as new iPhone goes live
2023 has been a great year for Apple Inc (NASDAQ: AAPL) so far, registering over 55% gains — moving from the bottom at $126 per share on January 6, to its 1-year high of $196.23 on August 1 — while...

Live Coverage of the Apple Wonderlust Event
Apple is hosting its product launch event today. Watch liver coverage here on 'Bloomberg Technology" and Bloomberg Television.

7 Stocks to Buy for a Back-to-School Boom
American parents spend a lot of money on back-to-school shopping. The National Retail Federation forecasts that parents in the U.S. will spend a record $41.5 billion on back-to-school shopping in 2...

Apple's 'Wonderlust' event kicks off at 1ET with iPhone 15 reveal and more
Apple is expected to unveil the iPhone 15 at its annual fall event, which kicks off Tuesday at 10 am PT (1 pm ET). The event, subtitled “Wonderlust” will likely show off the iPhone 15 Pro and Pro M...

3 Stocks to Watch From the Challenging Computer Industry
The Computer - Mini Computers industry is suffering from waning demand for PCs and macroeconomic challenges. However, the strong demand for enterprise devices bodes well for Apple (AAPL), HP (HPQ) ...

Apple: Be Careful Not To Overpay For It
Apple Inc.'s overexposure to the Chinese market poses a significant risk to the company's future. Sales from China account for a significant portion of Apple's revenue, and recent government action...

Apple falls as investors monitor the release of the hotly anticipated iPhone 15
Apple stock declined about 1.7% on Tuesday, with investors monitoring the iPhone 15 launch event. The new iPhone model is expected to feature an updated camera, design, and charging function.

Apple set to unveil new iPhone lineup
Apple is launching a new series of products on Tuesday at its "Wonderlust" event. Follow here for live updates.
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