McDonald's is much more profitable. Starbucks shares are more attractively priced.

Zacks.com users have recently been watching McDonald's (MCD) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

McDonald's (MCD) benefits from robust growth in comparable restaurant sales, expansion efforts, digital strategies, menu innovations and customer loyalty programs.

The "Halftime Report" traders give their top picks to watch for the second half.

Some clear winners have emerged from the latest earnings season. While a lot of companies struck out with their second-quarter financial results, others hit home runs, and their stocks are now sitt...