WPP, Ogilvy and The Coca-Cola Company win at Cannes Lions 2024
CANNES, France--(BUSINESS WIRE)--The Cannes Lions International Festival of Creativity today named WPP (NYSE: WPP) as Creative Company of the Year for 2024, with Ogilvy taking home Creative Network...
WPP CEO: X content moderation lives up to industry expectation
Mark Read, CEO at WPP, discusses Elon's Musk's comments to advertisers at Cannes Lions and explains how the company are using AI in their latest innovations.
WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI
WPP Open for B2B is powered by IBM's watsonx AI and data platform to solve complex B2B marketing challenges IBM is the first user of the platform to accelerate its AI-driven marketing and communi...
WPP slides as tech company spend falls again, China too
WPP PLC (LSE:WPP) shares fell after its first-quarter revenue fell more than expected, led by reduced ad spending at technology companies in the US and a sharp fall in China. Revenue less pass-thr...
Ad group WPP reports 1.6% drop in first-quarter organic growth
British ad group WPP reported a 1.6% drop in organic growth in the first quarter, lagging its major rivals, after it was hit by loss of business from a healthcare client and reduced spending by tec...
WPP: Ad Giant Still Looks Attractively Valued
WPP continues to reorganize its business with the launch of VML after merging VMLY&R and Wunderman Thompson. The company aims to improve its business performance with targets for revenue growth, op...
WPP Profits Hurt by Impairments
WPP's full-year core profit slightly missed expectations and the advertising group guided for like-for-like revenue growth in 2024 of 0% to 1%, adding that it was confident of delivering accelerate...
WPP scope for recovery in focus in results
WPP PLC (LSE:WPP) will publish results for 2023 on Thursday 22 February with its shares mounting a gentle rally after sinking to almost a three-year low in the autumn. Helping this, the company sa...
WPP up 5.4% ad giant unveils £250m AI plan
WPP PLC (LSE:WPP) shares were up 5.4% in early trade after the advertising giant upgraded medium-term financial targets and announced a significant investment in artificial intelligence technology....
WPP problems not over yet, suggests broker
Ad agency WPP has a capital markets day on 30 January followed by full-year results on 22 February and broker UBS is not expecting good news at either event. Indeed the broker has slapped a double ...
WPP Kantar talk highlights hidden value at ad group, suggest Citi
WPP "weighing options" for its 40% stake in Kantar should drive a reassessment of what this asset or parts of the group's portfolio could be worth, suggests US bank Citi. Reports last week suggeste...
WPP gets double-downgrade to sell at UBS
Ad agency WPP got a double-downgrade, to sell from buy, at UBS, which argues organic sales growth will be below consensus and below the sector for both this year and the medium term, and that free ...
WPP shares gain ground on reports of £1bn Kantar Media sale
WPP PLC (LSE:WPP) climbed on Friday afternoon on reports the Kantar Media, of which it owns 40%, is set to be sold this year. Kantar Media, itself a division of the market research firm, is to be p...
Inside WPP's volatile 2023
WPP issued two profit warnings this year amid a slowdown in ad spending from its tech clients. The company has been undergoing a massive transformation that has involved merging agencies.
WPP downgraded on slowing US macro concerns
WPP PLC (LSE:WPP) fell 1.1% after JPMorgan downgraded to ‘neutral' from ‘overweight' to reflect the slowing US macroeconomic environment. The broker made the move in a sector review in which it sa...
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