Rfg Advisory, LLC Portfolio Holdings

Rfg Advisory, LLC

$2.6 Billion
Q2 2025

Rfg Advisory, LLC has filed its 13F form on July 28, 2025 for Q2 2025 where it was disclosed a total value porftolio of $2.6 Billion distributed in 920 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Invesco Exchange Traded Fd Tr with a value of $79.8M, Spdr Portfolio with a value of $79M, Vanguard Bd Index Fd Inc Total with a value of $72M, Fidelity Merrimack Str Tr Tota with a value of $60M, and Spdr Bloomberg 1 3 Month T Bil with a value of $50.8M.

Examining the 13F form we can see an decrease of $910M in the current position value, from $3.51B to 2.6B.

Rfg Advisory, LLC is based out at Birmingham, AL

Below you can find more details about Rfg Advisory, LLC portfolio as well as his latest detailed transactions.

Portfolio value $2.6 Billion

ETFs: $1.74 Billion

Technology: $232 Million

Financial Services: $128 Million

Consumer Cyclical: $87 Million

Healthcare: $67.1 Million

Communication Services: $65 Million

Industrials: $58.6 Million

Consumer Defensive: $51.2 Million

Other: $90.4 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
XLC Select Sector Spdr Tr Communic ETFs	$0	$11.2 Million 0.43% of portfolio	102,917	Q2 2025 Reduced 31.85%
SCHG Schwab Strategic Tr Us Large C ETFs	$0	$11.1 Million 0.43% of portfolio	379,914	Q2 2025 Reduced 7.44%
SO Southern CO Utilities	$99.7B	$11.2 Million 0.43% of portfolio	121,479	Q2 2025 Added 11.46%
PVAL Putnam ETF Tr Putnam Focused L	$0	$11.3 Million 0.43% of portfolio	280,726	Q2 2025 New
WMT Walmart Inc. Consumer Defensive	$273B	$10.9 Million 0.42% of portfolio	111,712	Q2 2025 Added 9.41%
HYG Ishares Tr ETFs	$0	$10.7 Million 0.41% of portfolio	132,246	Q2 2025 Reduced 20.17%
QUAL Ishares Msci Usa Quality Facto ETFs	$0	$10.5 Million 0.4% of portfolio	57,582	Q2 2025 Reduced 9.46%
SIXJ Aim ETF Prods Tr Allianzim U S	$0	$10.1 Million 0.39% of portfolio	316,552	Q2 2025 Added 41.82%
NFLX Netflix Inc Communication Services	$555B	$10.3 Million 0.39% of portfolio	7,670	Q2 2025 Added 13.95%
SIXO Aim ETF Tr Allianzim Us Lg Cap ETFs	$0	$10 Million 0.39% of portfolio	303,450	Q2 2025 Added 55.69%
SPSK Tidal ETF Tr Sp Fds Dow Jones ETFs	$0	$9.83 Million 0.38% of portfolio	539,483	Q2 2025 Added 52.81%
IUSB Ishares Core Total Usd Bond Ma ETFs	$0	$9.93 Million 0.38% of portfolio	214,865	Q2 2025 Reduced 22.11%
JPM Jpmorgan Chase & CO Financial Services	$882B	$9.95 Million 0.38% of portfolio	34,327	Q2 2025 Reduced 0.6%
DFSV Dimensional ETF Tr Dimensional ETFs	$0	$9.73 Million 0.37% of portfolio	330,478	Q2 2025 Reduced 31.2%
SLV I Shares Silver Trust ETFs	$19.6B	$9.29 Million 0.36% of portfolio	283,295	Q2 2025 Added 138.77%
BNDX Vanguard Total International B ETFs	$0	$9.46 Million 0.36% of portfolio	191,064	Q2 2025 Reduced 10.81%
LLY Eli Lilly & CO Healthcare	$717B	$9.06 Million 0.35% of portfolio	11,622	Q2 2025 Reduced 2.93%
FSMO Fidelity Covington Tr ETFs	$0	$9.18 Million 0.35% of portfolio	349,227	Q2 2025 New
UNH Unitedhealth Group Inc Healthcare	$324B	$8.91 Million 0.34% of portfolio	28,556	Q2 2025 Added 442.58%
XLV Select Sector Spdr Fund Health ETFs	$0	$8.62 Million 0.33% of portfolio	63,934	Q2 2025 Reduced 6.55%
COST Costco Wholesale Corp Consumer Defensive	$423B	$8.22 Million 0.32% of portfolio	8,305	Q2 2025 Added 26.02%
EFG Msci Eafe Growth ETF ETFs	$0	$8.18 Million 0.31% of portfolio	73,042	Q2 2025 Reduced 1.64%
DEHP Dimensional ETF Tr Emerging Mk ETFs	$0	$8.06 Million 0.31% of portfolio	287,928	Q2 2025 Reduced 1.48%
AGG Ishares Core U.S. Aggregate Bo ETFs	$0	$8 Million 0.31% of portfolio	80,637	Q2 2025 Added 271.72%
XOM Exxon Mobil Corp Energy	$469B	$7.93 Million 0.3% of portfolio	73,541	Q2 2025 Reduced 0.26%
VBK Vanguard Small Cap Growth ETF ETFs	$0	$7.64 Million 0.29% of portfolio	27,573	Q2 2025 Reduced 8.39%
ABBV Abb Vie Inc. Healthcare	$374B	$7.58 Million 0.29% of portfolio	40,824	Q2 2025 Added 6.19%
IJR Ishares Core S&P Sm Cap ETF ETFs	$0	$7.44 Million 0.29% of portfolio	68,083	Q2 2025 Reduced 5.02%
DLN Wisdomtree Tr U.S Largecap Div ETFs	$0	$7.35 Million 0.28% of portfolio	89,522	Q2 2025 Reduced 25.92%
SCI Service Corp International Consumer Cyclical	$12.3B	$7.2 Million 0.28% of portfolio	88,500	Q2 2025 Reduced 10.17%
XLY Select Sector Spdr Consumer Di ETFs	$0	$6.92 Million 0.27% of portfolio	31,839	Q2 2025 Reduced 31.46%
PG Procter & Gamble CO Consumer Defensive	$373B	$6.94 Million 0.27% of portfolio	43,568	Q2 2025 Added 2.49%
CSCO Cisco Systems, Inc. Technology	$280B	$7.05 Million 0.27% of portfolio	101,558	Q2 2025 Added 18.08%
DFAS Dimensional ETF Tr U S Small C ETFs	$0	$7.01 Million 0.27% of portfolio	110,008	Q2 2025 Added 131.08%
MA Mastercard Inc Financial Services	$553B	$7.13 Million 0.27% of portfolio	12,681	Q2 2025 Added 6.81%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$7.13 Million 0.27% of portfolio	11,546	Q2 2025 Reduced 10.02%
DYNF Blackrock ETF Tr U S Equity Fa ETFs	$0	$7.15 Million 0.27% of portfolio	131,324	Q2 2025 Added 12.42%
FDL First Tr Morningstar Dividend ETFs	$0	$6.79 Million 0.26% of portfolio	162,183	Q2 2025 Added 1,875.43%
CGDV Capital Group Divid Value ETF ETFs	$0	$6.79 Million 0.26% of portfolio	171,932	Q2 2025 Reduced 18.74%
XLF Financial Sector Spdr ETFs	$0	$6.76 Million 0.26% of portfolio	129,047	Q2 2025 Reduced 34.78%
CVX Chevron Corp Energy	$309B	$6.88 Million 0.26% of portfolio	48,036	Q2 2025 Added 46.03%
VGIT Vanguard Intermediate Term Tre ETFs	$0	$6.25 Million 0.24% of portfolio	104,570	Q2 2025 Added 9.13%
SPEM Spdr Ser Tr Fds Spdr Portfolio ETFs	$0	$6.16 Million 0.24% of portfolio	144,182	Q2 2025 Reduced 6.67%
KNG Ft Cboe Vest S&P 500 Dividend ETFs	$0	$6.35 Million 0.24% of portfolio	129,315	Q2 2025 Added 34.05%
IBM International Business Machines Corp Technology	$230B	$6.14 Million 0.24% of portfolio	20,816	Q2 2025 Added 23.77%
COWZ Pacer Fds Tr Us Cash Cows 100 ETFs	$0	$6.24 Million 0.24% of portfolio	113,202	Q2 2025 Reduced 53.14%
FDVV Fidelity High Dividend ETF ETFs	$0	$6.33 Million 0.24% of portfolio	121,678	Q2 2025 Reduced 7.11%
DFUS Dimensional ETF Tr U S Equity ETFs	$0	$5.97 Million 0.23% of portfolio	89,054	Q2 2025 Added 279.15%
GOOG Alphabet Inc. Communication Services	$1.46T	$6.01 Million 0.23% of portfolio	33,886	Q2 2025 Added 12.36%
IUSG Ishares Core S&P U.S Growth Et ETFs	$0	$5.96 Million 0.23% of portfolio	39,655	Q2 2025 Added 2.89%

Summary

Portfolio
No. of Stocks 920
Current Value $2.6 Billion
Prior Value $3.51 Billion
Filing
Period Q2 2025
Filing Date July 28, 2025
Form Type 13F-HR
Activity in Q2 2025
New Purchases 136 stocks
Additional Purchases 401 stocks
Sold out of 0 stocks
Reduced holdings in 373 stocks

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