Willis Investment Counsel Portfolio Holdings

Willis Investment Counsel

$1.45 Billion
Q1 2025

Willis Investment Counsel has filed its 13F form on April 16, 2025 for Q1 2025 where it was disclosed a total value porftolio of $1.45 Billion distributed in 117 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Johnson & Johnson with a value of $55.1M, Cisco Systems, Inc. with a value of $45.9M, Chubb LTD with a value of $44.7M, Texas Instruments Inc with a value of $44.7M, and Paychex Inc with a value of $43.9M.

Examining the 13F form we can see an decrease of $40.3M in the current position value, from $1.49B to 1.45B.

Willis Investment Counsel is based out at Gainesville, GA

Below you can find more details about Willis Investment Counsel portfolio as well as his latest detailed transactions.

Portfolio value $1.45 Billion

Industrials: $264 Million

Technology: $262 Million

Healthcare: $203 Million

Consumer Defensive: $177 Million

Financial Services: $149 Million

Consumer Cyclical: $146 Million

Energy: $111 Million

Communication Services: $67 Million

Other: $69.9 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
CVX Chevron Corp Energy	$278B	$12 Million 0.83% of portfolio	71,487	Q1 2025 Reduced 0.17%
WAT Waters Corp Healthcare	$21.5B	$11.7 Million 0.81% of portfolio	31,854	Q1 2025 Added 0.4%
GD General Dynamics Corp Industrials	$77.1B	$11.6 Million 0.8% of portfolio	42,600	Q3 2024 Reduced 20.97%
NVDA Nvidia Corp Technology	$337B	$11.6 Million 0.8% of portfolio	106,885	Q1 2025 Reduced 28.94%
KEYS Keysight Technologies, Inc. Technology	$29.6B	$11.4 Million 0.79% of portfolio	76,063	Q1 2025 Added 0.6%
RGA Reinsurance Group Of America Inc Financial Services	$14B	$10.6 Million 0.73% of portfolio	53,668	Q1 2025 Added 0.63%
ZTS Zoetis Inc. Healthcare	$76.3B	$10.1 Million 0.7% of portfolio	61,467	Q1 2025 Added 32.97%
MA Mastercard Inc Financial Services	$556B	$9.44 Million 0.65% of portfolio	17,220	Q1 2025 Added 0.4%
GOOGL Alphabet Inc. Communication Services	$993B	$7.77 Million 0.54% of portfolio	50,259	Q1 2025 Reduced 58.36%
FDS Factset Research Systems Inc Financial Services	$18B	$7.5 Million 0.52% of portfolio	16,486	Q1 2025 Reduced 71.68%
GWW W.W. Grainger, Inc. Industrials	$55.7B	$7.54 Million 0.52% of portfolio	7,631	Q1 2025 New
MSM Msc Industrial Direct CO Inc Industrials	$3.77B	$7.12 Million 0.49% of portfolio	91,659	Q1 2025 Added 2.47%
TTE Total Energies Se Energy	$173B	$7.01 Million 0.48% of portfolio	102,137	Q4 2024 Reduced 0.3%
MUR Murphy Oil Corp Energy	$3.51B	$6.82 Million 0.47% of portfolio	240,164	Q1 2025 Reduced 2.72%
INTC Intel Corp Technology	$88.9B	$6.79 Million 0.47% of portfolio	299,058	Q1 2025 Reduced 0.57%
ROST Ross Stores, Inc. Consumer Cyclical	$53.1B	$6.53 Million 0.45% of portfolio	51,089	Q1 2025 Added 0.56%
ADBE Adobe Inc. Technology	$194B	$6.37 Million 0.44% of portfolio	16,598	Q1 2025 Added 0.24%
VBR Vanguard Small Cap Value ETF ETFs	$0	$5.34 Million 0.37% of portfolio	28,748	Q1 2025 Added 9.44%
MOS Mosaic CO Basic Materials	$12.2B	$3.65 Million 0.25% of portfolio	135,138	Q1 2025 Added 5.76%
AAP Advance Auto Parts Inc Consumer Cyclical	$2.11B	$2.83 Million 0.2% of portfolio	72,173	Q1 2025 Added 69.91%
MEDP Medpace Holdings, Inc. Healthcare	$9.22B	$2.39 Million 0.17% of portfolio	7,848	Q1 2025 Reduced 3.58%
RSP Invesco S&P 500 Equal Weight E ETFs	$0	$2.44 Million 0.17% of portfolio	14,097	Q1 2025 Added 188.22%
QLYS Qualys, Inc. Technology	$5.21B	$1.76 Million 0.12% of portfolio	13,985	Q1 2025 Added 31.57%
LOGI Logitech International S.A. Technology	$14B	$1.53 Million 0.11% of portfolio	18,144	Q1 2025 Added 10.63%
EVTC Evertec, Inc. Technology	$2.46B	$1.4 Million 0.1% of portfolio	38,022	Q1 2025 Added 9.88%
GIL Gildan Activewear Inc. Consumer Cyclical	$8.96B	$1.25 Million 0.09% of portfolio	28,303	Q1 2025 Reduced 19.52%
FTDR Frontdoor, Inc. Consumer Cyclical	$4.49B	$1.25 Million 0.09% of portfolio	32,601	Q1 2025 Reduced 30.27%
LQDT Liquidity Services Inc Consumer Cyclical	$878M	$1.34 Million 0.09% of portfolio	43,268	Q1 2025 Reduced 17.3%
AOS Smith A O Corp Industrials	$8.95B	$1.2 Million 0.08% of portfolio	18,360	Q1 2025 Reduced 91.02%
DCI Donaldson CO Inc Industrials	$8.58B	$1.23 Million 0.08% of portfolio	18,318	Q1 2025 Reduced 2.95%
VRSN Verisign Inc Technology	$30B	$1.21 Million 0.08% of portfolio	4,783	Q1 2025 Added 116.03%
PAYC Paycom Software, Inc. Technology	$15.6B	$1.09 Million 0.08% of portfolio	4,987	Q1 2025 Added 13.44%
CSGS Csg Systems International Inc Technology	$2.1B	$1.12 Million 0.08% of portfolio	18,479	Q1 2025 Added 13.54%
MXCT Maxcyte, Inc. Healthcare	$227M	$1.04 Million 0.07% of portfolio	380,471	Q1 2025 Reduced 6.17%
HXL Hexcel Corp Industrials	$4.55B	$970,000 0.07% of portfolio	17,730	Q1 2025 Added 5.22%
PAR Par Technology Corp Technology	$1.89B	$926,000 0.06% of portfolio	15,104	Q1 2025 Added 50.54%
NRC National Research Corp Healthcare	$346M	$841,000 0.06% of portfolio	65,778	Q1 2025 Added 19.06%
JBT John Bean Technologies Corp Industrials	$4.01B	$936,000 0.06% of portfolio	7,447	Q1 2025 Reduced 2.67%
UI Ubiquiti Inc. Technology	$26.4B	$806,000 0.06% of portfolio	2,602	Q1 2025 Reduced 22.65%
STRL Sterling Construction CO Inc Industrials	$5.6B	$664,000 0.05% of portfolio	5,869	Q1 2025 Reduced 22.11%
JKHY Henry Jack & Associates Inc Technology	$13.3B	$675,000 0.05% of portfolio	3,700	Q1 2025 Added 1.37%
KO Coca Cola CO Consumer Defensive	$311B	$788,000 0.05% of portfolio	11,007	Q1 2025 Reduced 0.3%
VO Vanguard Mid Cap ETF ETFs	$0	$660,000 0.05% of portfolio	2,567	Q4 2024 Added 12.79%
TTC Toro CO Industrials	$8.11B	$643,000 0.04% of portfolio	8,843	Q1 2025 Added 94.44%
DLB Dolby Laboratories, Inc. Industrials	$4.78B	$541,000 0.04% of portfolio	6,743	Q1 2025 Added 9.52%
ATKR Atkore Inc. Industrials	$2.87B	$376,000 0.03% of portfolio	6,278	Q1 2025 Added 17.35%
OEF Ishares S&P 100 ETF ETFs	$0	$473,000 0.03% of portfolio	1,781	Q4 2024 Reduced 3.26%
IBM International Business Machines Corp Technology	$239B	$379,000 0.03% of portfolio	1,526	Q1 2025 Reduced 0.33%
SO Southern CO Utilities	$96.6B	$493,000 0.03% of portfolio	5,367	Q1 2025 Added 50.46%
DTD Wisdomtree Tr U.S Total Divide ETFs	$0	$399,000 0.03% of portfolio	5,241	Q4 2024 Reduced 1.87%

Summary

Portfolio
No. of Stocks 117
Current Value $1.45 Billion
Prior Value $1.49 Billion
Filing
Period Q1 2025
Filing Date April 16, 2025
Form Type 13F-HR
Activity in Q1 2025
New Purchases 2 stocks
Additional Purchases 48 stocks
Sold out of 0 stocks
Reduced holdings in 47 stocks

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Willis Investment Counsel Portfolio Holdings