Insider Transactions in Q4 2020 at Stitch Fix, Inc. (SFIX)
Insider Transaction List (Q4 2020)
| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price | 
|---|---|---|---|---|---|
| 
            Dec 31                          
            2020                          
           | Mike C. Smith Director | 
              BUY
             
                Conversion of derivative security
             | Direct | 
              11,778
              +11.91%
           | 
              -                 
           | 
| 
            Dec 28                          
            2020                          
           | Baseline Ventures 2009 LLC > 10% Shareholder | 
              SELL
             
                Other acquisition or disposition
             | Indirect | 
              826,451
              -100.0%
           | 
              -                 
           | 
| 
            Dec 28                          
            2020                          
           | Baseline Ventures 2009 LLC > 10% Shareholder | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              826,451
              +50.0%
           | 
              -                 
           | 
| 
            Dec 28                          
            2020                          
           | Steven P. Anderson Director | 
              SELL
             
                Other acquisition or disposition
             | Indirect | 
              826,451
              -100.0%
           | 
              -                 
           | 
| 
            Dec 28                          
            2020                          
           | Steven P. Anderson Director | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              826,451
              +50.0%
           | 
              -                 
           | 
| 
            Dec 21                          
            2020                          
           | Scott Darling Chief Legal Officer & Secr. | 
              SELL
             
                Open market or private sale
             | Direct | 
              4,243
              -5.74%
           | 
              $292,767              
              $69.75 P/Share              
           | 
| 
            Dec 21                          
            2020                          
           | Elizabeth Spaulding Chief Executive Officer | 
              SELL
             
                Open market or private sale
             | Indirect | 
              5,020
              -22.3%
           | 
              $346,380              
              $69.75 P/Share              
           | 
| 
            Dec 18                          
            2020                          
           | Katrina Lake Director | 
              SELL
             
                Open market or private sale
             | Indirect | 
              48,827
              -84.2%
           | 
              $3,320,236              
              $68.54 P/Share              
           | 
| 
            Dec 18                          
            2020                          
           | Katrina Lake Director | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              43,778
              +40.53%
           | 
              -                 
           | 
| 
            Dec 17                          
            2020                          
           | Katrina Lake Director | 
              SELL
             
                Open market or private sale
             | Indirect | 
              43,775
              -59.63%
           | 
              $2,932,925              
              $67.41 P/Share              
           | 
| 
            Dec 17                          
            2020                          
           | Katrina Lake Director | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              43,775
              +40.53%
           | 
              -                 
           | 
| 
            Dec 16                          
            2020                          
           | Kirsten A. Lynch Director | 
              BUY
             
                Grant, award, or other acquisition
             | Direct | 
              1,804
              +18.45%
           | 
              -                 
           | 
| 
            Dec 16                          
            2020                          
           | Neal Mohan Director | 
              BUY
             
                Grant, award, or other acquisition
             | Direct | 
              1,804
              +45.11%
           | 
              -                 
           | 
| 
            Dec 16                          
            2020                          
           | Sharon Mccollam Director | 
              BUY
             
                Grant, award, or other acquisition
             | Direct | 
              1,804
              +50.0%
           | 
              -                 
           | 
| 
            Dec 16                          
            2020                          
           | Mikkel Svane Director | 
              BUY
             
                Grant, award, or other acquisition
             | Direct | 
              1,804
              +18.45%
           | 
              -                 
           | 
| 
            Dec 16                          
            2020                          
           | Elizabeth Goodman Williams Director | 
              BUY
             
                Grant, award, or other acquisition
             | Direct | 
              1,804
              +17.23%
           | 
              -                 
           | 
| 
            Dec 16                          
            2020                          
           | Elizabeth Spaulding Chief Executive Officer | 
              SELL
             
                Payment of exercise price or tax liability
             | Direct | 
              9,873
              -3.67%
           | 
              $631,872              
              $64.3 P/Share              
           | 
| 
            Dec 16                          
            2020                          
           | Katrina Lake Director | 
              SELL
             
                Open market or private sale
             | Indirect | 
              43,774
              -75.85%
           | 
              $2,757,762              
              $63.74 P/Share              
           | 
| 
            Dec 16                          
            2020                          
           | Katrina Lake Director | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              43,774
              +40.53%
           | 
              -                 
           | 
| 
            Dec 16                          
            2020                          
           | Katrina Lake Director | 
              SELL
             
                Payment of exercise price or tax liability
             | Direct | 
              2,669
              -10.34%
           | 
              $170,816              
              $64.3 P/Share              
           | 
| 
            Dec 16                          
            2020                          
           | Mike C. Smith Director | 
              SELL
             
                Payment of exercise price or tax liability
             | Direct | 
              3,007
              -3.84%
           | 
              -                 
           | 
| 
            Dec 16                          
            2020                          
           | Scott Darling Chief Legal Officer & Secr. | 
              SELL
             
                Payment of exercise price or tax liability
             | Direct | 
              2,244
              -2.95%
           | 
              $143,616              
              $64.3 P/Share              
           | 
| 
            Dec 15                          
            2020                          
           | Mike C. Smith Director | 
              SELL
             
                Open market or private sale
             | Direct | 
              40,000
              -18.38%
           | 
              $2,520,000              
              $63.87 P/Share              
           | 
| 
            Dec 15                          
            2020                          
           | Mike C. Smith Director | 
              BUY
             
                Conversion of derivative security
             | Direct | 
              40,000
              +25.26%
           | 
              -                 
           | 
| 
            Dec 15                          
            2020                          
           | Scott Darling Chief Legal Officer & Secr. | 
              BUY
             
                Conversion of derivative security
             | Direct | 
              1,500
              +1.93%
           | 
              -                 
           | 
| 
            Dec 09                          
            2020                          
           | Dan Jedda Chief Financial Officer | 
              BUY
             
                Grant, award, or other acquisition
             | Direct | 
              129,874
              +37.5%
           | 
              -                 
           | 
| 
            Dec 09                          
            2020                          
           | Scott Darling Chief Legal Officer & Secr. | 
              BUY
             
                Grant, award, or other acquisition
             | Direct | 
              18,648
              +19.98%
           | 
              -                 
           | 
| 
            Dec 08                          
            2020                          
           | Marka Hansen Director | 
              SELL
             
                Open market or private sale
             | Direct | 
              8,250
              -100.0%
           | 
              $420,750              
              $51.0 P/Share              
           | 
| 
            Dec 08                          
            2020                          
           | Marka Hansen Director | 
              BUY
             
                Conversion of derivative security
             | Direct | 
              8,250
              +50.0%
           | 
              -                 
           | 
| 
            Dec 07                          
            2020                          
           | Marka Hansen Director | 
              SELL
             
                Open market or private sale
             | Direct | 
              4,000
              -100.0%
           | 
              $140,000              
              $35.68 P/Share              
           | 
| 
            Dec 07                          
            2020                          
           | Marka Hansen Director | 
              BUY
             
                Conversion of derivative security
             | Direct | 
              4,000
              +50.0%
           | 
              -                 
           | 
| 
            Nov 30                          
            2020                          
           | Baseline Ventures 2009 LLC > 10% Shareholder | 
              SELL
             
                Other acquisition or disposition
             | Indirect | 
              826,451
              -100.0%
           | 
              -                 
           | 
| 
            Nov 30                          
            2020                          
           | Baseline Ventures 2009 LLC > 10% Shareholder | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              826,451
              +50.0%
           | 
              -                 
           | 
| 
            Nov 30                          
            2020                          
           | Steven P. Anderson Director | 
              SELL
             
                Other acquisition or disposition
             | Indirect | 
              826,451
              -100.0%
           | 
              -                 
           | 
| 
            Nov 30                          
            2020                          
           | Steven P. Anderson Director | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              826,451
              +50.0%
           | 
              -                 
           | 
| 
            Nov 27                          
            2020                          
           | Scott Darling Chief Legal Officer & Secr. | 
              SELL
             
                Open market or private sale
             | Direct | 
              23,032
              -29.13%
           | 
              $921,280              
              $40.0 P/Share              
           | 
| 
            Nov 27                          
            2020                          
           | Scott Darling Chief Legal Officer & Secr. | 
              BUY
             
                Conversion of derivative security
             | Direct | 
              23,032
              +22.56%
           | 
              -                 
           | 
| 
            Nov 27                          
            2020                          
           | Marka Hansen Director | 
              SELL
             
                Open market or private sale
             | Direct | 
              20,250
              -100.0%
           | 
              $810,000              
              $40.0 P/Share              
           | 
| 
            Nov 27                          
            2020                          
           | Marka Hansen Director | 
              BUY
             
                Conversion of derivative security
             | Direct | 
              20,250
              +50.0%
           | 
              -                 
           | 
| 
            Nov 27                          
            2020                          
           | Elizabeth Spaulding Chief Executive Officer | 
              SELL
             
                Open market or private sale
             | Direct | 
              12,473
              -4.11%
           | 
              $498,920              
              $40.0 P/Share              
           | 
| 
            Nov 20                          
            2020                          
           | Katrina Lake Director | 
              SELL
             
                Open market or private sale
             | Indirect | 
              36,653
              -71.31%
           | 
              $1,319,508              
              $36.37 P/Share              
           | 
| 
            Nov 20                          
            2020                          
           | Katrina Lake Director | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              36,653
              +41.6%
           | 
              -                 
           | 
| 
            Nov 19                          
            2020                          
           | Katrina Lake Director | 
              SELL
             
                Open market or private sale
             | Indirect | 
              36,648
              -77.66%
           | 
              $1,282,680              
              $35.07 P/Share              
           | 
| 
            Nov 19                          
            2020                          
           | Katrina Lake Director | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              36,648
              +41.6%
           | 
              -                 
           | 
| 
            Nov 18                          
            2020                          
           | Katrina Lake Director | 
              SELL
             
                Open market or private sale
             | Indirect | 
              36,648
              -77.66%
           | 
              $1,282,680              
              $35.98 P/Share              
           | 
| 
            Nov 18                          
            2020                          
           | Katrina Lake Director | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              36,648
              +41.6%
           | 
              -                 
           | 
| 
            Nov 16                          
            2020                          
           | Mike C. Smith Director | 
              SELL
             
                Open market or private sale
             | Direct | 
              40,000
              -18.61%
           | 
              $1,440,000              
              $36.01 P/Share              
           | 
| 
            Nov 16                          
            2020                          
           | Mike C. Smith Director | 
              BUY
             
                Conversion of derivative security
             | Direct | 
              40,000
              +25.26%
           | 
              -                 
           | 
| 
            Nov 10                          
            2020                          
           | Steven P. Anderson Director | 
              SELL
             
                Other acquisition or disposition
             | Indirect | 
              826,451
              -100.0%
           | 
              -                 
           | 
| 
            Nov 10                          
            2020                          
           | Steven P. Anderson Director | 
              BUY
             
                Conversion of derivative security
             | Indirect | 
              826,451
              +50.0%
           | 
              -                 
           |