Long Road Investment Counsel, LLC Alphabet Inc. Transaction History

Long Road Investment Counsel, LLC

$257 Million
Q2 2025

A detailed history of Long Road Investment Counsel, LLC transactions in Alphabet Inc. stock. As of the latest transaction made, Long Road Investment Counsel, LLC holds 48,859 shares of GOOG stock, worth $12.3 Million. This represents 3.37% of its overall portfolio holdings.

Number of Shares

48,859

Previous 49,309 0.91%

Holding current value

$12.3 Million

Previous $7.7 Million 12.51%

% of portfolio

3.37%

Previous 3.1%

25 transactions

Quarter	Operation	Price Per share	shares change	shares Held
Q2 2025 Aug 11, 2025	SELL	$146.58 - $180.01 $65,961 - $81,004	-450 Reduced 0.91%	48,859 $8.67 Million
Q1 2025 May 12, 2025	BUY	$156.06 - $207.71 $7.7 Million - $10.2 Million	49,309 New	49,309 $7.7 Million
Q4 2024 Feb 10, 2025	SELL	$163.08 - $198.16 $244,620 - $297,240	-1,500 Reduced 3.03%	47,980 $9.14 Million
Q2 2024 Aug 13, 2024	BUY	$151.94 - $186.86 $7.52 Million - $9.25 Million	49,480 New	49,480 $9.08 Million
Q1 2024 May 08, 2024	SELL	$132.56 - $154.84 $5.45 Million - $6.37 Million	-41,110 Reduced 45.38%	49,480 $7.53 Million
Q4 2023 Feb 08, 2024	BUY	$123.4 - $142.82 $4.95 Million - $5.73 Million	40,110 Added 79.46%	90,590 $12.8 Million
Q3 2023 Nov 13, 2023	BUY	$116.87 - $138.99 $5.9 Million - $7.02 Million	50,480 New	50,480 $6.66 Million
Q1 2023 May 10, 2023	SELL	$86.77 - $108.8 $104,124 - $130,560	-1,200 Reduced 2.32%	50,480 $5.25 Million
Q4 2022 Feb 09, 2023	BUY	$85.08 - $104.93 $25,524 - $31,479	300 Added 0.58%	51,680 $4.59 Million
Q3 2022 Nov 09, 2022	BUY	$0.0 - $122.88 $0 - $6 Million	48,811 Added 1900.0%	51,380 $4.94 Million
Q2 2022 Aug 02, 2022	BUY	$105.84 - $143.64 $3,175 - $4,309	30 Added 1.18%	2,569 $5.62 Million
Q1 2022 May 11, 2022	SELL	$126.46 - $148.04 $3,793 - $4,441	-30 Reduced 1.17%	2,539 $7.09 Million
Q4 2020 Feb 11, 2021	BUY	$72.67 - $91.4 $3,996 - $5,027	55 Added 2.19%	2,569 $4.5 Million
Q3 2020 Nov 12, 2020	SELL	$70.76 - $86.41 $3,891 - $4,752	-55 Reduced 2.14%	2,514 $3.7 Million
Q1 2020 May 05, 2020	BUY	$52.83 - $76.33 $2,905 - $4,198	55 Added 2.19%	2,569 $2.99 Million
Q4 2019 Feb 13, 2020	SELL	$58.83 - $68.06 $2,059 - $2,382	-35 Reduced 1.37%	2,514 $3.36 Million
Q2 2019 Aug 09, 2019	BUY	$51.81 - $64.38 $132,063 - $164,104	2,549 New	2,549 $2.76 Million
Q1 2019 May 09, 2019	SELL	$50.8 - $61.58 $127,203 - $154,196	-2,504 Closed	0 $0
Q4 2018 Feb 07, 2019	SELL	$48.81 - $60.15 $488 - $601	-10 Reduced 0.4%	2,504 $2.59 Million
Q3 2018 Nov 08, 2018	BUY	$55.14 - $63.42 $138,621 - $159,437	2,514 New	2,514 $3 Million
Q2 2018 Aug 14, 2018	SELL	$50.32 - $58.67 $126,504 - $147,496	-2,514 Closed	0 $0
Q1 2018 May 14, 2018	SELL	$50.08 - $58.79 $2,253 - $2,645	-45 Reduced 1.76%	2,514 $2.59 Million
Q4 2017 Feb 13, 2018	SELL	$47.58 - $53.86 $1,427 - $1,615	-30 Reduced 1.16%	2,559 $2.68 Million
Q3 2017 Nov 13, 2017	SELL	$45.33 - $47.96 $1,359 - $1,438	-30 Reduced 1.15%	2,589 $2.48 Million
Q2 2017 Aug 09, 2017	BUY	N/A	2,619	2,619 $2.38 Million

Others Institutions Holding GOOG

# of Institutions

5,112

Shares Held

3.17B

Call Options Held

53.8M

Put Options Held

46.4M

View Full List

About Alphabet Inc.

Ticker GOOG
Exchange NASDAQ
Sector Communication Services
Industry Internet Content & Information
Shares Outstandng 6,086,000,128
Market Cap $1.53T
Description
Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Dri...

More about GOOG

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Long Road Investment Counsel, LLC Alphabet Inc. Transaction History