Sterling Financial Planning, Inc. Portfolio Holdings

Sterling Financial Planning, Inc.

$264 Million
Q4 2024

Sterling Financial Planning, Inc. has filed its 13F form on January 31, 2025 for Q4 2024 where it was disclosed a total value porftolio of $264 Million distributed in 108 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Ishares S&P Midcap 400 Value E with a value of $16.9M, Ishares Gold Trust with a value of $15.6M, Ishares S&P 500 Growth ETF with a value of $15.6M, Ishares S&P Small Cap 600 Grow with a value of $15.2M, and Ishares S&P Midcap 400 Growth with a value of $15.1M.

Examining the 13F form we can see an increase of $493K in the current position value, from $263M to 264M.

Below you can find more details about Sterling Financial Planning, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $264 Million

ETFs: $241 Million

Technology: $6.46 Million

Financial Services: $3.5 Million

Healthcare: $2.92 Million

Industrials: $2.76 Million

Consumer Cyclical: $1.87 Million

Consumer Defensive: $1.7 Million

Communication Services: $1.51 Million

Other: $1.71 Million

Stock Holdings Table ETFs Only

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
IJJ Ishares S&P Midcap 400 Value E ETFs	$0	$16.9 Million 6.41% of portfolio	135,140	Q4 2024 Reduced 1.17%
IAU Ishares Gold Trust ETFs	$45.8B	$15.6 Million 5.91% of portfolio	314,431	Q4 2024 Reduced 4.69%
IVW Ishares S&P 500 Growth ETF ETFs	$0	$15.6 Million 5.9% of portfolio	153,268	Q4 2024 Reduced 1.48%
IJT Ishares S&P Small Cap 600 Grow ETFs	$0	$15.2 Million 5.77% of portfolio	112,378	Q4 2024 Reduced 0.8%
IJK Ishares S&P Midcap 400 Growth ETFs	$0	$15.1 Million 5.73% of portfolio	166,230	Q4 2024 Added 1.3%
DFIV Dimensional ETF Tr ETFs	$0	$10 Million 3.8% of portfolio	282,218	Q4 2024 Reduced 2.37%
FNDX Schwab Fundamental U S Large C ETFs	$0	$9.41 Million 3.57% of portfolio	397,427	Q4 2024 Added 192.63%
VYM Vanguard Whitehall Fds (Vangua ETFs	$0	$8.91 Million 3.38% of portfolio	69,863	Q4 2024 Added 0.68%
IJS Ishares S&P Smallcap 600 Value ETFs	$0	$8.79 Million 3.34% of portfolio	80,970	Q4 2024 Reduced 1.21%
IVV Ishares Core S&P 500 ETF ETFs	$0	$7.44 Million 2.82% of portfolio	12,630	Q4 2024 Added 1.57%
BIV Vanguard Bd Index Fd Inc Inter ETFs	$0	$7.04 Million 2.67% of portfolio	94,257	Q4 2024 Reduced 1.07%
DISV Dimensional ETF Tr Dimensional ETFs	$0	$6.75 Million 2.56% of portfolio	254,023	Q4 2024 Added 2.26%
XBJA Innovator Etfs Tr Us Equity Ac ETFs	$0	$6.62 Million 2.51% of portfolio	230,013	Q4 2024 Added 3.58%
DFSV Dimensional ETF Tr Dimensional ETFs	$0	$6.3 Million 2.39% of portfolio	204,677	Q4 2024 Added 4.89%
GOVT Ishares U.S. Treasury Bond ETF ETFs	$0	$4.93 Million 1.87% of portfolio	214,403	Q4 2024 Added 36.91%
IJH Ishares Core S&P Mid Cap ETF ETFs	$0	$4.53 Million 1.72% of portfolio	72,732	Q4 2024 Added 0.89%
IVE Ishares S&P 500 Value ETF ETFs	$0	$4.47 Million 1.69% of portfolio	23,399	Q4 2024 Reduced 2.55%
BSV Vanguard Bd Index Fd Inc Short ETFs	$0	$4.37 Million 1.66% of portfolio	56,572	Q4 2024 Added 28.83%
EFG Msci Eafe Growth ETF ETFs	$0	$4.16 Million 1.58% of portfolio	42,971	Q4 2024 Added 2.92%
DFEV Dimensional ETF Tr Emerging Mk ETFs	$0	$4.05 Million 1.54% of portfolio	154,639	Q4 2024 Added 1.57%
DFIP Dimensional ETF Tr Inflation P ETFs	$0	$3.91 Million 1.48% of portfolio	96,527	Q4 2024 Reduced 4.71%
GLD Spdr Gold Trust ETFs	$91.2B	$3.54 Million 1.34% of portfolio	14,629	Q4 2024 Reduced 3.43%
BNDX Vanguard Total International B ETFs	$0	$3.46 Million 1.31% of portfolio	70,472	Q4 2024 Added 103.84%
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$3.4 Million 1.29% of portfolio	6,643	Q4 2024 Reduced 2.04%
IDV Ishares Tr ETFs	$0	$3.3 Million 1.25% of portfolio	120,540	Q4 2024 Added 27.85%
VOE Vanguard Mid Cap Value Index F ETFs	$0	$3.18 Million 1.21% of portfolio	19,677	Q4 2024 Added 0.14%
VTEB Vanguard Mun Bd Fds Tax Exempt ETFs	$0	$3.13 Million 1.19% of portfolio	62,472	Q4 2024 Added 22.58%
VNQ Vanguard Specialized Funds Van ETFs	$0	$2.96 Million 1.12% of portfolio	33,193	Q4 2024 Added 4.81%
TIP Ishares Tr Tips Bd ETF ETFs	$0	$2.66 Million 1.01% of portfolio	25,000	Q4 2024 Added 70.59%
FNDC Schwab Fundamental Intl Small ETFs	$0	$2.63 Million 1.0% of portfolio	76,976	Q4 2024 Added 13.99%
MUB Ishares National Muni Bond ETF ETFs	$0	$2.48 Million 0.94% of portfolio	23,239	Q4 2024 Added 33.38%
VBR Vanguard Small Cap Value ETF ETFs	$0	$2.32 Million 0.88% of portfolio	11,724	Q4 2024 Reduced 3.96%
VOT Vanguard Mid Cap Growth Index ETFs	$0	$2.33 Million 0.88% of portfolio	9,173	Q4 2024 Reduced 0.56%
VBK Vanguard Small Cap Growth ETF ETFs	$0	$2.29 Million 0.87% of portfolio	8,185	Q4 2024 Reduced 0.52%
VCSH Vanguard Sht Term Corp Bd ETF ETFs	$0	$2.15 Million 0.81% of portfolio	27,505	Q4 2024 Added 2.23%
DGS Wisdomtree Emerging Markets Sm ETFs	$0	$1.97 Million 0.75% of portfolio	40,257	Q4 2024 Added 0.99%
VTIP Vanguard Sht Trm Inflt Prot Fd ETFs	$0	$1.82 Million 0.69% of portfolio	37,636	Q4 2024 Added 0.09%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$1.54 Million 0.58% of portfolio	2,623	Q4 2024 Reduced 3.28%
VEA Vanguard Ftse Developed Market ETFs	$0	$1.52 Million 0.58% of portfolio	31,881	Q4 2024 Reduced 0.89%
PRF Invesco Exchange Traded Fd Tr ETFs	$0	$1.4 Million 0.53% of portfolio	34,788	Q4 2024 Reduced 5.05%
SCZ Ishares Tr Msci Eafe Small Cap ETFs	$0	$1.28 Million 0.49% of portfolio	21,126	Q4 2024 Added 0.36%
IJR Ishares Core S&P Sm Cap ETF ETFs	$0	$1.29 Million 0.49% of portfolio	11,188	Q4 2024 Reduced 4.38%
DFAR Dimensional ETF Tr Dimensional ETFs	$0	$957,000 0.36% of portfolio	41,167	Q4 2024 Added 0.12%
VUG Vanguard Growth ETF ETFs	$0	$800,000 0.3% of portfolio	1,951	Q4 2024 Reduced 2.79%
PJAN Innovator U.S. Equity Power Bu ETFs	$0	$701,000 0.27% of portfolio	16,600	Q4 2024 Reduced 0.37%
SCHE Schwab Strategic Tr Us Emergin ETFs	$0	$691,000 0.26% of portfolio	25,950	Q4 2024 Added 43.84%
PRFZ Invesco Ftse Rafi Us 1500 Smal ETFs	$0	$591,000 0.22% of portfolio	14,219	Q4 2024 Reduced 1.06%
DFUS Dimensional ETF Tr U S Equity ETFs	$0	$576,000 0.22% of portfolio	9,036	Q4 2024 Reduced 1.49%
BND Vanguard Bd Index Fd Inc Total ETFs	$0	$580,000 0.22% of portfolio	8,067	Q4 2024 Added 13.88%
VIG Vanguard Dividend Appreciation ETFs	$0	$557,000 0.21% of portfolio	3,062	Q4 2024 Reduced 2.08%

Summary

Portfolio
No. of Stocks 108
Current Value $264 Million
Prior Value $263 Million
Filing
Period Q4 2024
Filing Date January 31, 2025
Form Type 13F-HR
Activity in Q4 2024
New Purchases 4 stocks
Additional Purchases 52 stocks
Sold out of 0 stocks
Reduced holdings in 41 stocks

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Sterling Financial Planning, Inc. Portfolio Holdings