Sterling Financial Planning, Inc. Portfolio Holdings

Sterling Financial Planning, Inc.

$289 Million
Q2 2025

Sterling Financial Planning, Inc. has filed its 13F form on July 28, 2025 for Q2 2025 where it was disclosed a total value porftolio of $289 Million distributed in 116 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Ishares S&P Midcap 400 Value E with a value of $18.1M, Ishares Gold Trust with a value of $17.4M, Ishares S&P 500 Growth ETF with a value of $17.1M, Ishares S&P Small Cap 600 Grow with a value of $16.5M, and Ishares S&P Midcap 400 Growth with a value of $16.2M.

Examining the 13F form we can see an increase of $23.1M in the current position value, from $266M to 289M.

Below you can find more details about Sterling Financial Planning, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $289 Million

ETFs: $264 Million

Technology: $6.33 Million

Industrials: $4.12 Million

Financial Services: $3.48 Million

Healthcare: $3.21 Million

Consumer Cyclical: $1.91 Million

Communication Services: $1.87 Million

Energy: $1.71 Million

Other: $2.81 Million

Stock Holdings Table ETFs Only

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
IJJ Ishares S&P Midcap 400 Value E ETFs	$0	$18.1 Million 6.25% of portfolio	146,424	Q2 2025 Added 4.75%
IAU Ishares Gold Trust ETFs	$53.5B	$17.4 Million 6.03% of portfolio	279,688	Q2 2025 Reduced 8.01%
IVW Ishares S&P 500 Growth ETF ETFs	$0	$17.1 Million 5.92% of portfolio	155,540	Q2 2025 Added 0.75%
IJT Ishares S&P Small Cap 600 Grow ETFs	$0	$16.5 Million 5.69% of portfolio	123,791	Q2 2025 Added 4.96%
IJK Ishares S&P Midcap 400 Growth ETFs	$0	$16.2 Million 5.6% of portfolio	178,234	Q2 2025 Added 2.11%
DFIV Dimensional ETF Tr ETFs	$0	$13.8 Million 4.76% of portfolio	321,412	Q2 2025 Added 1.88%
FNDX Schwab Fundamental U S Large C ETFs	$0	$10.7 Million 3.68% of portfolio	434,117	Q2 2025 Added 6.32%
VYM Vanguard Whitehall Fds (Vangua ETFs	$0	$10 Million 3.46% of portfolio	75,194	Q2 2025 Added 5.45%
DISV Dimensional ETF Tr Dimensional ETFs	$0	$9.81 Million 3.39% of portfolio	298,114	Q2 2025 Added 2.9%
DFSV Dimensional ETF Tr Dimensional ETFs	$0	$8.17 Million 2.82% of portfolio	277,710	Q2 2025 Added 19.23%
BIV Vanguard Bd Index Fd Inc Inter ETFs	$0	$8.14 Million 2.81% of portfolio	105,275	Q2 2025 Added 3.79%
IJS Ishares S&P Smallcap 600 Value ETFs	$0	$8.02 Million 2.77% of portfolio	80,647	Q2 2025 Added 0.71%
XBJA Innovator Etfs Tr Us Equity Ac ETFs	$0	$7.89 Million 2.73% of portfolio	261,717	Q2 2025 Added 4.71%
IVV Ishares Core S&P 500 ETF ETFs	$0	$7.82 Million 2.7% of portfolio	12,596	Q2 2025 Added 0.07%
DFIP Dimensional ETF Tr Inflation P ETFs	$0	$5.54 Million 1.92% of portfolio	132,599	Q2 2025 Added 6.07%
DFEV Dimensional ETF Tr Emerging Mk ETFs	$0	$5.57 Million 1.92% of portfolio	185,640	Q2 2025 Added 5.68%
EFG Msci Eafe Growth ETF ETFs	$0	$4.68 Million 1.62% of portfolio	41,762	Q2 2025 Reduced 0.41%
IVE Ishares S&P 500 Value ETF ETFs	$0	$4.55 Million 1.57% of portfolio	23,272	Q2 2025 Reduced 0.48%
IJH Ishares Core S&P Mid Cap ETF ETFs	$0	$4.43 Million 1.53% of portfolio	71,504	Q2 2025 Reduced 0.36%
GOVT Ishares U.S. Treasury Bond ETF ETFs	$0	$4.11 Million 1.42% of portfolio	178,923	Q2 2025 Added 0.6%
GLD Spdr Gold Trust ETFs	$106B	$3.93 Million 1.36% of portfolio	12,904	Q2 2025 Reduced 7.32%
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$3.77 Million 1.3% of portfolio	6,843	Q2 2025 Added 1.23%
BSV Vanguard Bd Index Fd Inc Short ETFs	$0	$3.71 Million 1.28% of portfolio	47,106	Q2 2025 Reduced 0.47%
VOE Vanguard Mid Cap Value Index F ETFs	$0	$3.34 Million 1.16% of portfolio	20,329	Q2 2025 Added 3.43%
VOT Vanguard Mid Cap Growth Index ETFs	$0	$3.13 Million 1.08% of portfolio	11,023	Q2 2025 Added 15.46%
VTEB Vanguard Mun Bd Fds Tax Exempt ETFs	$0	$3.09 Million 1.07% of portfolio	62,933	Q2 2025 Added 0.86%
IDV Ishares Tr ETFs	$0	$3.01 Million 1.04% of portfolio	87,308	Q2 2025 Reduced 5.59%
VNQ Vanguard Specialized Funds Van ETFs	$0	$2.88 Million 0.99% of portfolio	32,296	Q2 2025 Reduced 0.02%
VCSH Vanguard Sht Term Corp Bd ETF ETFs	$0	$2.85 Million 0.98% of portfolio	35,817	Q2 2025 Added 4.19%
FNDC Schwab Fundamental Intl Small ETFs	$0	$2.63 Million 0.91% of portfolio	62,524	Q2 2025 Reduced 3.54%
VBK Vanguard Small Cap Growth ETF ETFs	$0	$2.29 Million 0.79% of portfolio	8,278	Q2 2025 Added 2.16%
VBR Vanguard Small Cap Value ETF ETFs	$0	$2.29 Million 0.79% of portfolio	11,753	Q2 2025 Added 0.2%
VTIP Vanguard Sht Trm Inflt Prot Fd ETFs	$0	$2.21 Million 0.76% of portfolio	43,985	Q2 2025 Added 4.24%
DGS Wisdomtree Emerging Markets Sm ETFs	$0	$2.21 Million 0.76% of portfolio	40,095	Q2 2025 Added 0.35%
BNDX Vanguard Total International B ETFs	$0	$2.19 Million 0.76% of portfolio	44,228	Q2 2025 Added 3.05%
VEA Vanguard Ftse Developed Market ETFs	$0	$1.78 Million 0.62% of portfolio	31,231	Q2 2025 Reduced 4.2%
MUB Ishares National Muni Bond ETF ETFs	$0	$1.81 Million 0.62% of portfolio	17,278	Q2 2025 Added 0.2%
TIP Ishares Tr Tips Bd ETF ETFs	$0	$1.71 Million 0.59% of portfolio	15,566	Q2 2025 Reduced 1.95%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$1.62 Million 0.56% of portfolio	2,621	Q2 2025 Reduced 0.08%
SCZ Ishares Tr Msci Eafe Small Cap ETFs	$0	$1.41 Million 0.49% of portfolio	19,422	Q2 2025 Reduced 6.5%
PRF Invesco Exchange Traded Fd Tr ETFs	$0	$1.43 Million 0.49% of portfolio	33,849	Q2 2025 Reduced 0.06%
IJR Ishares Core S&P Sm Cap ETF ETFs	$0	$1.24 Million 0.43% of portfolio	11,367	Q2 2025 Reduced 0.11%
DFAR Dimensional ETF Tr Dimensional ETFs	$0	$1.09 Million 0.38% of portfolio	46,375	Q2 2025 Added 5.07%
VUG Vanguard Growth ETF ETFs	$0	$786,000 0.27% of portfolio	1,793	Q2 2025 Reduced 6.95%
DFUS Dimensional ETF Tr U S Equity ETFs	$0	$716,000 0.25% of portfolio	10,698	Q2 2025 Added 5.68%
PJAN Innovator U.S. Equity Power Bu ETFs	$0	$716,000 0.25% of portfolio	16,260	Q2 2025 Reduced 0.39%
RSP Invesco S&P 500 Equal Weight E ETFs	$0	$568,000 0.2% of portfolio	3,126	Q1 2025 Reduced 1.23%
PRFZ Invesco Ftse Rafi Us 1500 Smal ETFs	$0	$566,000 0.2% of portfolio	13,917	Q2 2025 Reduced 1.34%
BND Vanguard Bd Index Fd Inc Total ETFs	$0	$580,000 0.2% of portfolio	7,884	Q2 2025 Reduced 2.5%
VIG Vanguard Dividend Appreciation ETFs	$0	$567,000 0.2% of portfolio	3,116	Q1 2025 Added 1.76%

Summary

Portfolio
No. of Stocks 116
Current Value $289 Million
Prior Value $266 Million
Filing
Period Q2 2025
Filing Date July 28, 2025
Form Type 13F-HR
Activity in Q2 2025
New Purchases 8 stocks
Additional Purchases 49 stocks
Sold out of 0 stocks
Reduced holdings in 44 stocks

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Sterling Financial Planning, Inc. Portfolio Holdings