Aaron Birnbaum Herc Holdings Inc (HRI) insider trading activity

Aaron Birnbaum is SVP & Chief Operating Officer of HERC HOLDINGS INC. Currently has a direct ownership of 38,232 shares of HRI, which is worth approximately $5.3 Million. The most recent transaction as insider was on Aug 26, 2024, when has been sold 10,000 shares (Common Stock) at a price of $146.97 per share, resulting in proceeds of $1,469,700. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 38.2K

20.73% 3M change

14.68% 12M change

Total Value Held $5.3 Million

Aaron Birnbaum Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Aug 26 2024	SELL Open market or private sale	$1,469,700 $146.97 p/Share	10,000 Reduced 20.73%	38,232 Common Stock
Apr 25 2024	SELL Open market or private sale	$891,210 $152.5 p/Share	5,844 Reduced 10.81%	48,232 Common Stock
Apr 25 2024	BUY Exercise of conversion of derivative security	$89,638 $70.14 p/Share	1,278 Added 2.31%	54,076 Common Stock
Feb 15 2024	SELL Payment of exercise price or tax liability	$59,804 $150.64 p/Share	397 Reduced 0.75%	52,798 Common Stock
Feb 08 2024	SELL Payment of exercise price or tax liability	$33,691 $150.41 p/Share	224 Reduced 0.42%	53,195 Common Stock
Feb 07 2024	SELL Payment of exercise price or tax liability	$49,405 $149.26 p/Share	331 Reduced 0.62%	53,419 Common Stock
Feb 06 2024	SELL Sale (or disposition) back to the issuer	$495,294 $148.07 p/Share	3,345 Reduced 5.86%	53,750 Common Stock
Feb 06 2024	BUY Grant, award, or other acquisition	-	12,286 Added 17.71%	57,095 Common Stock
Feb 27 2023	SELL Open market or private sale	$870,302 $141.72 p/Share	6,141 Reduced 12.05%	44,809 Common Stock
Feb 27 2023	BUY Exercise of conversion of derivative security	$203,819 $33.19 p/Share	6,141 Added 10.76%	50,950 Common Stock
Feb 25 2023	SELL Payment of exercise price or tax liability	$68,244 $141.0 p/Share	484 Reduced 1.07%	44,809 Common Stock
Feb 15 2023	SELL Payment of exercise price or tax liability	$49,783 $149.95 p/Share	332 Reduced 0.73%	45,293 Common Stock
Feb 08 2023	SELL Payment of exercise price or tax liability	$31,506 $156.75 p/Share	201 Reduced 0.44%	45,625 Common Stock
Feb 07 2023	SELL Payment of exercise price or tax liability	$1,084,039 $159.09 p/Share	6,814 Reduced 12.94%	45,826 Common Stock
Feb 07 2023	BUY Grant, award, or other acquisition	-	24,636 Added 31.88%	52,640 Common Stock
Sep 02 2022	BUY Open market or private purchase	$3,158 $112.77 p/Share	28 Added 0.1%	28,004 Common Stock
Jun 10 2022	BUY Open market or private purchase	$3,125 $120.21 p/Share	26 Added 0.09%	27,975 Common Stock
Feb 26 2022	SELL Payment of exercise price or tax liability	$37,686 $157.68 p/Share	239 Reduced 0.85%	27,949 Common Stock
Feb 25 2022	SELL Payment of exercise price or tax liability	$78,525 $157.68 p/Share	498 Reduced 1.74%	28,188 Common Stock
Feb 15 2022	SELL Payment of exercise price or tax liability	$52,839 $154.05 p/Share	343 Reduced 1.18%	28,686 Common Stock
Feb 08 2022	SELL Payment of exercise price or tax liability	$263,474 $166.65 p/Share	1,581 Reduced 5.16%	29,029 Common Stock
Feb 08 2022	BUY Grant, award, or other acquisition	-	6,760 Added 18.09%	30,610 Common Stock
Mar 01 2021	SELL Payment of exercise price or tax liability	$133,380 $90.0 p/Share	1,482 Reduced 5.85%	23,850 Common Stock
Mar 01 2021	BUY Grant, award, or other acquisition	-	4,120 Added 14.06%	25,183 Common Stock
Feb 26 2021	SELL Payment of exercise price or tax liability	$20,711 $87.76 p/Share	236 Reduced 1.1%	21,212 Common Stock

Aaron Birnbaum

SVP & Chief Operating Officer

Bonita Springs, FL

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