Joseph L Motes Iii Bread Financial Holdings, Inc. (BFH) insider trading activity

Joseph L Motes Iii is EVP, CAO, Gen Counsel & Secy of BREAD FINANCIAL HOLDINGS, INC.. Currently has a direct ownership of 123,734 shares of BFH, which is worth approximately $7.66 Million. The most recent transaction as insider was on Dec 11, 2025, when has been sold 346 shares (Common Stock) at a price of $73.62 per share, resulting in proceeds of $25,472. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 124K

0.28% 3M change

11.07% 12M change

Total Value Held $7.66 Million

Joseph L Motes III Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Dec 11 2025	SELL Payment of exercise price or tax liability	$25,472 $73.62 p/Share	346 Reduced 0.28%	123,734 Common Stock
Feb 18 2025	SELL Payment of exercise price or tax liability	$741,225 $62.1 p/Share	11,936 Reduced 8.78%	124,080 Common Stock
Feb 18 2025	BUY Grant, award, or other acquisition	-	25,173 Added 15.62%	136,016 Common Stock
Jan 08 2025	SELL Payment of exercise price or tax liability	$35,018 $62.87 p/Share	557 Reduced 0.5%	110,843 Common Stock
Mar 25 2024	SELL Payment of exercise price or tax liability	$54,305 $35.61 p/Share	1,525 Reduced 1.35%	111,400 Common Stock
Feb 16 2024	SELL Payment of exercise price or tax liability	$307,121 $37.34 p/Share	8,225 Reduced 6.79%	112,925 Common Stock
Feb 16 2024	BUY Grant, award, or other acquisition	-	3,102 Added 2.5%	121,150 Common Stock

Feb 15 2024	SELL Payment of exercise price or tax liability	$32,665 $37.59 p/Share	869 Reduced 0.73%	118,048 Common Stock
Feb 15 2024	BUY Grant, award, or other acquisition	-	37,372 Added 23.91%	118,917 Common Stock
Dec 19 2023	SELL Payment of exercise price or tax liability	$16,156 $33.59 p/Share	481 Reduced 0.59%	81,545 Common Stock
Mar 24 2023	BUY Grant, award, or other acquisition	-	32,428 Added 28.33%	82,026 Common Stock
Feb 21 2023	SELL Payment of exercise price or tax liability	$17,129 $39.93 p/Share	429 Reduced 0.86%	49,598 Common Stock
Feb 16 2023	SELL Payment of exercise price or tax liability	$117,391 $41.19 p/Share	2,850 Reduced 5.39%	50,027 Common Stock
Feb 15 2023	SELL Payment of exercise price or tax liability	$35,768 $41.16 p/Share	869 Reduced 1.62%	52,877 Common Stock
Feb 18 2022	SELL Payment of exercise price or tax liability	$29,378 $70.45 p/Share	417 Reduced 0.77%	53,746 Common Stock
Feb 16 2022	SELL Payment of exercise price or tax liability	$202,219 $72.48 p/Share	2,790 Reduced 4.52%	58,967 Common Stock
Feb 15 2022	SELL Payment of exercise price or tax liability	$5,084 $71.61 p/Share	71 Reduced 0.11%	61,757 Common Stock
Feb 15 2022	BUY Grant, award, or other acquisition	-	16,712 Added 21.28%	61,828 Common Stock
Feb 18 2021	SELL Payment of exercise price or tax liability	$18,792 $84.65 p/Share	222 Reduced 0.56%	39,643 Common Stock
Feb 16 2021	SELL Payment of exercise price or tax liability	$13,810 $86.31 p/Share	160 Reduced 0.4%	39,865 Common Stock
Feb 16 2021	BUY Grant, award, or other acquisition	-	27,804 Added 38.84%	43,781 Common Stock

JLM

Joseph L Motes Iii

EVP, CAO, Gen Counsel & Secy

Plano, TX

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