Ralph J Andretta Bread Financial Holdings, Inc. (BFH) insider trading activity

Ralph J Andretta is President and CEO of BREAD FINANCIAL HOLDINGS, INC.. Currently has a direct ownership of 534,997 shares of BFH, which is worth approximately $33.1 Million. The most recent transaction as insider was on Dec 11, 2025, when has been sold 4,116 shares (Common Stock) at a price of $73.62 per share, resulting in proceeds of $303,019. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 535K

0.76% 3M change

15.68% 12M change

Total Value Held $33.1 Million

Ralph J Andretta Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Dec 11 2025	SELL Payment of exercise price or tax liability	$303,019 $73.62 p/Share	4,116 Reduced 0.76%	534,997 Common Stock
Feb 18 2025	SELL Payment of exercise price or tax liability	$2,781,396 $62.1 p/Share	44,789 Reduced 7.67%	539,113 Common Stock
Feb 18 2025	BUY Grant, award, or other acquisition	-	121,409 Added 17.21%	583,902 Common Stock
Mar 25 2024	SELL Payment of exercise price or tax liability	$310,234 $35.61 p/Share	8,712 Reduced 1.85%	462,493 Common Stock
Feb 16 2024	SELL Payment of exercise price or tax liability	$1,247,902 $37.34 p/Share	33,420 Reduced 6.62%	471,205 Common Stock
Feb 16 2024	BUY Grant, award, or other acquisition	-	11,843 Added 2.29%	504,625 Common Stock
Feb 15 2024	SELL Payment of exercise price or tax liability	$150,435 $37.59 p/Share	4,002 Reduced 0.81%	492,782 Common Stock

Feb 15 2024	BUY Grant, award, or other acquisition	-	168,588 Added 25.34%	496,784 Common Stock
Mar 24 2023	BUY Grant, award, or other acquisition	-	115,531 Added 27.92%	298,197 Common Stock
Feb 21 2023	SELL Payment of exercise price or tax liability	$253,954 $39.93 p/Share	6,360 Reduced 3.36%	182,666 Common Stock
Feb 16 2023	SELL Payment of exercise price or tax liability	$405,597 $41.19 p/Share	9,847 Reduced 4.95%	189,026 Common Stock
Feb 15 2023	SELL Payment of exercise price or tax liability	$164,722 $41.16 p/Share	4,002 Reduced 1.97%	198,873 Common Stock
Aug 08 2022	BUY Open market or private purchase	$149,788 $39.7 p/Share	3,773 Added 1.83%	202,875 Common Stock
Feb 18 2022	SELL Payment of exercise price or tax liability	$716,970 $70.45 p/Share	10,177 Reduced 4.86%	199,102 Common Stock
Feb 16 2022	SELL Payment of exercise price or tax liability	$713,711 $72.48 p/Share	9,847 Reduced 4.22%	223,542 Common Stock
Feb 15 2022	BUY Grant, award, or other acquisition	-	66,842 Added 22.26%	233,389 Common Stock
Feb 18 2021	SELL Payment of exercise price or tax liability	$742,042 $84.65 p/Share	8,766 Reduced 5.7%	144,946 Common Stock
Feb 18 2021	BUY Grant, award, or other acquisition	-	7,511 Added 4.66%	153,712 Common Stock
Feb 16 2021	BUY Grant, award, or other acquisition	-	90,694 Added 38.28%	146,201 Common Stock

RJA

Ralph J Andretta

President and CEO

Columbus, OH

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