Institutional shares held 67.9 Million
361K calls
244K puts
Total value of holdings $93M
$494K calls
$333K puts
Market Cap $177M
129,477,000 Shares Out.
Institutional ownership 52.44%
# of Institutions 166


Latest Institutional Activity in GPRO

Top Purchases

Q2 2025
Merit Financial Group, LLC Shares Held: 23.7K ($32.4K)
Q2 2025
Gemmer Asset Management LLC Shares Held: 11.6K ($15.9K)
Q2 2025
Ameritas Advisory Services, LLC Shares Held: 100 ($137)
Q1 2025
Aqr Capital Management LLC Shares Held: 3.69M ($5.05M)
Q1 2025
Charles Schwab Investment Management Inc Shares Held: 3.24M ($4.43M)

Top Sells

Q2 2025
Gsa Capital Partners LLP Shares Held: 727K ($996K)
Q2 2025
Assenagon Asset Management S.A. Shares Held: 94.2K ($129K)
Q2 2025
Wealth Enhancement Advisory Services, LLC Shares Held: 62.6K ($85.7K)
Q2 2025
Pallas Capital Advisors LLC Shares Held: 22.3K ($30.5K)
Q2 2025
Us Bancorp \De\ Shares Held: 11.2K ($15.4K)

About GPRO

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally. The company offers cloud connected HERO10 Black, HERO9 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that includes full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription provides access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik app, a mobile app that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.


Insider Transactions at GPRO

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
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Last 12 Months Summary

Buy / Acquisition
1.74M Shares
From 10 Insiders
Grant, award, or other acquisition 1.74M shares
Sell / Disposition
519K Shares
From 9 Insiders
Payment of exercise price or tax liability 220K shares
Open market or private sale 287K shares
Bona fide gift 11.8K shares

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