David Loretta Honest Company, Inc. (HNST) insider trading activity

David Loretta is Chief Financial Officer of Honest Company, Inc.. Currently has a direct ownership of 883,153 shares of HNST, which is worth approximately $4.39 Million. The most recent transaction as insider was on May 21, 2025, when has been sold 34,389 shares (Common Stock) at a price of $5.32 per share, resulting in proceeds of $182,949. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 883K

3.75% 3M change

16.95% 12M change

Total Value Held $4.39 Million

David Loretta Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
May 21 2025	SELL Open market or private sale	$182,949 $5.32 p/Share	34,389 Reduced 3.75%	883,153 Common Stock
Mar 07 2025	SELL Open market or private sale	$212,166 $4.91 p/Share	43,211 Reduced 4.5%	917,542 Common Stock
Nov 20 2024	SELL Open market or private sale	$191,728 $7.1 p/Share	27,004 Reduced 2.73%	960,753 Common Stock
Aug 21 2024	SELL Open market or private sale	$323,807 $4.28 p/Share	75,656 Reduced 7.11%	987,757 Common Stock
Feb 29 2024	BUY Grant, award, or other acquisition	-	236,056 Added 18.17%	1,063,413 Common Stock
Nov 01 2023	BUY Grant, award, or other acquisition	$1,001,101 $1.21 p/Share	827,357 Added 50.0%	827,357 Common Stock

Also insider at

DLTH

DULUTH HOLDINGS INC. Consumer Cyclical

SVP & CFO

David Loretta

Chief Financial Officer

Mount Horeb, WI

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