Institutional shares held 101 Million
1.93M calls
2.78M puts
Total value of holdings $2.96B
$56.4M calls
$81.3M puts
Market Cap $4.28B
146,162,000 Shares Out.
Institutional ownership 69.25%
# of Institutions 460


Latest Institutional Activity in HOG

Top Purchases

Q2 2025
Donald Smith & Co., Inc. Shares Held: 5.52M ($162M)
Q2 2025
Millennium Management LLC Shares Held: 2.6M ($76M)
Q2 2025
Norges Bank Shares Held: 916K ($26.8M)
Q2 2025
Bank Of America Corp Shares Held: 1.28M ($37.6M)
Q2 2025
Royal Bank Of Canada Shares Held: 760K ($22.3M)

Top Sells

Q2 2025
H Partners Management, LLC Shares Held: 8M ($234M)
Q2 2025
Boston Partners Shares Held: 3.94M ($115M)
Q2 2025
Citadel Advisors LLC Shares Held: 719K ($21.1M)
Q2 2025
Ubs Group Ag Shares Held: 784K ($23M)
Q2 2025
Vanguard Group Inc Shares Held: 12.1M ($354M)

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.


Insider Transactions at HOG

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
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Last 12 Months Summary

Buy / Acquisition
199K Shares
From 21 Insiders
Open market or private purchase 2.07K shares
Exercise of conversion of derivative security 160K shares
Grant, award, or other acquisition 36.5K shares
Sell / Disposition
103K Shares
From 12 Insiders
Open market or private sale 7.68K shares
Payment of exercise price or tax liability 67.8K shares
Bona fide gift 27.3K shares

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