Institutional shares held 105 Million
1.53M calls
1.91M puts
Total value of holdings $3.64B
$53.2M calls
$66.6M puts
Market Cap $5.08B
146,162,000 Shares Out.
Institutional ownership 71.65%
# of Institutions 461


Latest Institutional Activity in HOG

Top Purchases

Q1 2024
Millennium Management LLC Shares Held: 1.31M ($45.6M)
Q1 2024
Balyasny Asset Management LLC Shares Held: 491K ($17.1M)
Q1 2024
American Century Companies Inc Shares Held: 1.59M ($55.2M)
Q1 2024
Vanguard Group Inc Shares Held: 13.4M ($467M)
Q1 2024
Invesco Ltd. Shares Held: 743K ($25.8M)

Top Sells

Q1 2024
Jupiter Asset Management LTD Shares Held: 5.13M ($178M)
Q1 2024
D. E. Shaw & Co., Inc. Shares Held: 790K ($27.5M)
Q1 2024
Boston Partners Shares Held: 6.55M ($228M)
Q1 2024
Aqr Capital Management LLC Shares Held: 21.1K ($734K)
Q1 2024
Hotchkis & Wiley Capital Management LLC Shares Held: 81.8K ($2.84M)

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.


Insider Transactions at HOG

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
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Last 12 Months Summary

Buy / Acquisition
183K Shares
From 15 Insiders
Open market or private purchase 1.3K shares
Exercise of conversion of derivative security 180K shares
Grant, award, or other acquisition 1.62K shares
Sell / Disposition
75.6K Shares
From 9 Insiders
Other acquisition or disposition 15.1K shares
Payment of exercise price or tax liability 60.6K shares

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