Institutional shares held 106 Million
1.42M calls
2.92M puts
Total value of holdings $2.62B
$35.2M calls
$72M puts
Market Cap $3.61B
146,162,000 Shares Out.
Institutional ownership 72.51%
# of Institutions 452


Latest Institutional Activity in HOG

Top Purchases

Q2 2025
Triumph Capital Management Shares Held: 9.72K ($240K)
Q2 2025
Umb Bank, N.A. Shares Held: 2.2K ($54.3K)
Q2 2025
Wealth Enhancement Advisory Services, LLC Shares Held: 16.1K ($398K)
Q2 2025
Rise Advisors, LLC Shares Held: 444 ($11K)
Q2 2025
Massmutual Trust CO Fsb Shares Held: 51 ($1.26K)

Top Sells

Q2 2025
Parallel Advisors, LLC Shares Held: 2.78K ($68.6K)
Q2 2025
Versant Capital Management, Inc Shares Held: 366 ($9.04K)
Q2 2025
Diversified Trust CO Shares Held: 100K ($2.48M)
Q2 2025
Farther Finance Advisors, LLC Shares Held: 3.01K ($74.3K)
Q2 2025
Nbc Securities, Inc. Shares Held: 256 ($6.32K)

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.


Insider Transactions at HOG

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
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Last 12 Months Summary

Buy / Acquisition
197K Shares
From 20 Insiders
Exercise of conversion of derivative security 160K shares
Grant, award, or other acquisition 36.5K shares
Sell / Disposition
103K Shares
From 12 Insiders
Open market or private sale 7.68K shares
Payment of exercise price or tax liability 67.8K shares
Bona fide gift 27.3K shares

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