Institutional shares held 109 Million
1.43M calls
2.13M puts
Total value of holdings $2.87B
$37.6M calls
$56.2M puts
Market Cap $3.77B
146,162,000 Shares Out.
Institutional ownership 74.49%
# of Institutions 461


Latest Institutional Activity in HOG

Top Purchases

Q4 2024
Citadel Advisors LLC Shares Held: 2.69M ($69.2M)
Q4 2024
Donald Smith & Co., Inc. Shares Held: 1.67M ($43.1M)
Q4 2024
Ubs Group Ag Shares Held: 1.84M ($47.3M)
Q4 2024
Pacer Advisors, Inc. Shares Held: 5.47M ($141M)
Q4 2024
Brickwood Asset Management LLP Shares Held: 922K ($23.8M)

Top Sells

Q4 2024
Jupiter Asset Management LTD Shares Held: 211K ($5.43M)
Q4 2024
Arrowstreet Capital, Limited Partnership Shares Held: 46.6K ($1.2M)
Q4 2024
Boston Partners Shares Held: 6.41M ($165M)
Q4 2024
Qube Research & Technologies LTD Shares Held: 70.2K ($1.81M)
Q4 2024
Vanguard Group Inc Shares Held: 12.7M ($328M)

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.


Insider Transactions at HOG

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
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Last 12 Months Summary

Buy / Acquisition
197K Shares
From 20 Insiders
Exercise of conversion of derivative security 165K shares
Grant, award, or other acquisition 31.5K shares
Sell / Disposition
103K Shares
From 12 Insiders
Open market or private sale 7.68K shares
Payment of exercise price or tax liability 67.8K shares
Bona fide gift 27.3K shares

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