Institutional shares held 109 Million
1.43M calls
2.13M puts
Total value of holdings $2.56B
$33.4M calls
$50M puts
Market Cap $3.39B
146,162,000 Shares Out.
Institutional ownership 74.61%
# of Institutions 456


Latest Institutional Activity in HOG

Top Purchases

Q1 2025
Brickwood Asset Management LLP Shares Held: 1.15M ($26.5M)
Q1 2025
Sg Americas Securities, LLC Shares Held: 52.8K ($1.22M)
Q1 2025
Imc Chicago, LLC Shares Held: 38.9K ($900K)
Q1 2025
Lecap Asset Management LTD Shares Held: 23.6K ($547K)
Q1 2025
Crossmark Global Holdings, Inc. Shares Held: 95.7K ($2.22M)

Top Sells

Q1 2025
Brown Advisory Inc Shares Held: 39.5K ($916K)
Q1 2025
Gamma Investing LLC Shares Held: 2.32K ($53.7K)
Q1 2025
Teacher Retirement System Of Texas Shares Held: 28.6K ($663K)
Q1 2025
New York State Teachers Retirement System Shares Held: 122K ($2.82M)
Q1 2025
Rhumbline Advisers Shares Held: 332K ($7.7M)

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.


Insider Transactions at HOG

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
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Last 12 Months Summary

Buy / Acquisition
197K Shares
From 20 Insiders
Exercise of conversion of derivative security 165K shares
Grant, award, or other acquisition 31.5K shares
Sell / Disposition
103K Shares
From 12 Insiders
Open market or private sale 7.68K shares
Payment of exercise price or tax liability 67.8K shares
Bona fide gift 27.3K shares

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