Kuanling Amy Yeh Media Alpha, Inc. (MAX) insider trading activity

Kuanling Amy Yeh is Chief Technology Officer of MediaAlpha, Inc.. Currently has a direct ownership of 399,347 shares of MAX, which is worth approximately $3.93 Million. The most recent transaction as insider was on Aug 15, 2025, when has been sold 6,000 shares (Class A Common Stock) at a price of $10.2 per share, resulting in proceeds of $61,199. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 399K

974.7% 3M change

974.7% 12M change

Total Value Held $3.93 Million

Kuanling Amy Yeh Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Aug 15 2025	SELL Open market or private sale	$61,199 $10.2 p/Share	6,000 Reduced 1.48%	399,347 Class A Common Stock
Aug 15 2025	BUY Exercise of conversion of derivative security	-	15,316 Added 3.64%	405,347 Class A Common Stock
Nov 02 2021	SELL Open market or private sale	$124,355 $16.15 p/Share	7,700 Reduced 17.16%	37,159 Class A Common Stock
Oct 30 2021	BUY Exercise of conversion of derivative security	-	15,314 Added 25.45%	44,859 Class A Common Stock
Sep 01 2021	BUY Exercise of conversion of derivative security	-	9,000 Added 23.35%	29,545 Class A Common Stock
Aug 06 2021	SELL Open market or private sale	$271,350 $30.15 p/Share	9,000 Reduced 30.46%	20,545 Class A Common Stock
Aug 02 2021	SELL Open market or private sale	$251,867 $32.71 p/Share	7,700 Reduced 20.67%	29,545 Class A Common Stock
Aug 02 2021	BUY Exercise of conversion of derivative security	-	9,000 Added 19.46%	37,245 Class A Common Stock
Jul 30 2021	BUY Exercise of conversion of derivative security	-	15,315 Added 35.16%	28,245 Class A Common Stock
Jul 09 2021	SELL Open market or private sale	$323,010 $35.89 p/Share	9,000 Reduced 41.04%	12,930 Class A Common Stock
Jul 01 2021	BUY Exercise of conversion of derivative security	-	9,000 Added 29.1%	21,930 Class A Common Stock
Jun 28 2021	SELL Open market or private sale	$445,000 $44.5 p/Share	10,000 Reduced 43.61%	12,930 Class A Common Stock
Jun 25 2021	SELL Open market or private sale	$392,220 $43.58 p/Share	9,000 Reduced 28.19%	22,930 Class A Common Stock
Jun 17 2021	BUY Conversion of derivative security	-	9,000 Added 21.99%	31,930 Class A Common Stock
May 21 2021	SELL Open market or private sale	$304,957 $39.61 p/Share	7,699 Reduced 25.14%	22,930 Class A Common Stock
Apr 30 2021	BUY Exercise of conversion of derivative security	-	15,315 Added 33.33%	30,629 Class A Common Stock
Mar 23 2021	SELL Open market or private sale	$1,778,018 $44.62 p/Share	39,848 Reduced 72.24%	15,314 Class A Common Stock
Mar 23 2021	BUY Conversion of derivative security	-	39,848 Added 41.94%	55,162 Class A Common Stock
Jan 30 2021	BUY Exercise of conversion of derivative security	-	15,314 Added 50.0%	15,314 Class A Common Stock
Oct 30 2020	SELL Open market or private sale	-	40,044 Reduced 14.95%	227,761 Class B Common Stock

KAY

Kuanling Amy Yeh

Chief Technology Officer

Los Angeles, CA

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