Lara Sweet Media Alpha, Inc. (MAX) insider trading activity

Lara Sweet is Director of MediaAlpha, Inc.. Currently has a direct ownership of 98,657 shares of MAX, which is worth approximately $1.03 Million. The most recent transaction as insider was on May 14, 2025, when has been sold 23,100 shares (Class A Common Stock) at a price of $0.0 per share, resulting in proceeds of $0. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 98.7K

30.57% 3M change

30.57% 12M change

Total Value Held $1.03 Million

Lara Sweet Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
May 14 2025	BUY Grant, award, or other acquisition	-	23,100 Added 18.97%	98,657 Class A Common Stock
May 16 2024	BUY Grant, award, or other acquisition	-	8,850 Added 10.48%	75,557 Class A Common Stock
Oct 30 2023	BUY Exercise of conversion of derivative security	-	1,316 Added 1.93%	66,707 Class A Common Stock
Jul 30 2023	BUY Exercise of conversion of derivative security	-	1,316 Added 1.97%	65,391 Class A Common Stock
May 19 2023	BUY Grant, award, or other acquisition	-	25,547 Added 28.51%	64,075 Class A Common Stock
Apr 30 2023	BUY Exercise of conversion of derivative security	-	1,316 Added 3.3%	38,528 Class A Common Stock
Jan 30 2023	BUY Exercise of conversion of derivative security	-	1,316 Added 3.42%	37,212 Class A Common Stock
Oct 30 2022	BUY Exercise of conversion of derivative security	-	1,316 Added 3.54%	35,896 Class A Common Stock
Jul 30 2022	BUY Exercise of conversion of derivative security	-	1,316 Added 3.67%	34,580 Class A Common Stock
May 19 2022	BUY Grant, award, or other acquisition	-	17,207 Added 34.09%	33,264 Class A Common Stock
May 19 2022	BUY Exercise of conversion of derivative security	-	8,163 Added 33.7%	16,057 Class A Common Stock
Apr 30 2022	BUY Exercise of conversion of derivative security	-	1,315 Added 14.28%	7,894 Class A Common Stock
Jan 30 2022	BUY Exercise of conversion of derivative security	-	1,316 Added 16.67%	6,579 Class A Common Stock
Oct 30 2021	BUY Exercise of conversion of derivative security	-	1,316 Added 20.0%	5,263 Class A Common Stock
Jul 30 2021	BUY Exercise of conversion of derivative security	-	1,316 Added 25.0%	3,947 Class A Common Stock
Apr 30 2021	BUY Exercise of conversion of derivative security	-	1,316 Added 33.34%	2,631 Class A Common Stock
Jan 30 2021	BUY Exercise of conversion of derivative security	-	1,315 Added 50.0%	1,315 Class A Common Stock

Also insider at

EVC

ENTRAVISION COMMUNICATIONS CORP Communication Services

Lara Sweet

Director

Los Angeles, CA

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