Steven Yi Media Alpha, Inc. (MAX) insider trading activity

Steven Yi is Director of MediaAlpha, Inc.. Currently has a direct ownership of 2.98 Million shares of MAX, which is worth approximately $37 Million. The most recent transaction as insider was on Nov 19, 2025, when has been sold 8,000 shares (Class A Common Stock) at a price of $11.72 per share, resulting in proceeds of $93,760. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 2.98M

0.19% 3M change

29.75% 12M change

Total Value Held $37 Million

Steven Yi Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Nov 19 2025	SELL Open market or private sale	$93,760 $11.72 p/Share	8,000 Reduced 0.27%	2,975,330 Class A Common Stock
Nov 18 2025	SELL Open market or private sale	$94,800 $11.85 p/Share	8,000 Reduced 0.27%	2,983,330 Class A Common Stock
Nov 17 2025	SELL Open market or private sale	$98,480 $12.31 p/Share	8,000 Reduced 0.27%	2,991,330 Class A Common Stock
Nov 15 2025	BUY Exercise of conversion of derivative security	-	18,294 Added 0.61%	2,999,330 Class A Common Stock
Aug 15 2025	BUY Exercise of conversion of derivative security	-	18,294 Added 0.61%	2,981,036 Class A Common Stock
May 15 2025	BUY Exercise of conversion of derivative security	-	18,293 Added 0.61%	2,962,742 Class A Common Stock
Mar 15 2025	BUY Grant, award, or other acquisition	-	633,049 Added 17.7%	2,944,449 Class A Common Stock
Feb 15 2025	BUY Exercise of conversion of derivative security	-	18,294 Added 0.79%	2,311,400 Class A Common Stock
Nov 15 2024	BUY Exercise of conversion of derivative security	-	18,294 Added 0.79%	2,293,106 Class A Common Stock
Oct 30 2024	SELL Open market or private sale	$1,487,520 $20.66 p/Share	72,000 Reduced 3.02%	2,312,162 Class A Common Stock
Aug 15 2024	BUY Exercise of conversion of derivative security	-	18,294 Added 0.76%	2,384,162 Class A Common Stock
May 15 2024	BUY Exercise of conversion of derivative security	-	18,293 Added 0.77%	2,365,868 Class A Common Stock
Mar 15 2024	BUY Grant, award, or other acquisition	-	341,550 Added 12.7%	2,347,575 Class A Common Stock
Feb 15 2024	BUY Exercise of conversion of derivative security	-	18,294 Added 0.9%	2,006,025 Class A Common Stock
Dec 15 2023	BUY Grant, award, or other acquisition	-	12,150 Added 0.61%	1,987,731 Class A Common Stock
Nov 15 2023	BUY Exercise of conversion of derivative security	-	18,294 Added 0.92%	1,975,581 Class A Common Stock
Oct 30 2023	BUY Exercise of conversion of derivative security	-	153,154 Added 7.26%	1,957,287 Class A Common Stock
Sep 15 2023	BUY Grant, award, or other acquisition	-	14,100 Added 0.78%	1,804,133 Class A Common Stock
Aug 15 2023	BUY Exercise of conversion of derivative security	-	18,294 Added 1.01%	1,790,033 Class A Common Stock
Jul 30 2023	BUY Exercise of conversion of derivative security	-	153,147 Added 7.96%	1,771,739 Class A Common Stock
May 15 2023	BUY Exercise of conversion of derivative security	-	18,293 Added 1.12%	1,618,592 Class A Common Stock
Apr 30 2023	BUY Exercise of conversion of derivative security	-	153,146 Added 8.73%	1,600,299 Class A Common Stock
Mar 15 2023	BUY Grant, award, or other acquisition	-	410,600 Added 22.1%	1,447,153 Class A Common Stock
Feb 27 2023	SELL Open market or private sale	$482,265 $15.71 p/Share	30,698 Reduced 2.88%	1,036,553 Class A Common Stock
Feb 24 2023	SELL Open market or private sale	$817,000 $16.34 p/Share	50,000 Reduced 4.48%	1,067,251 Class A Common Stock

Also insider at

WTM

WHITE MOUNTAINS INSURANCE GROUP LTD Financial Services

Director

Steven Yi

Director

Los Angeles, CA

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