Latest Insider Transactions at Service Now, Inc. (NOW)
This section provides a real-time view of insider transactions for Service Now, Inc. (NOW). The data is sourced from Form 4 filings with the SEC, which are filed by insiders of ServiceNow, Inc. to disclose their transactions in the company's securities. By reviewing this information, investors can gain insights into the trading activity of ServiceNow, Inc.'s insiders and make more informed investment decisions.
Insider Transaction List
| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Nov 28
2025
|
Gina Mastantuono President and CFO |
SELL
Open market or private sale
|
Direct |
417
-3.19%
|
$336,936
$808.0 P/Share
|
|
Nov 28
2025
|
Paul Edward Chamberlain Director |
SELL
Open market or private sale
|
Direct |
300
-3.03%
|
$242,400
$808.0 P/Share
|
|
Nov 28
2025
|
Lawrence Jackson Director |
SELL
Open market or private sale
|
Direct |
265
-45.07%
|
$214,650
$810.22 P/Share
|
|
Nov 18
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Open market or private sale
|
Direct |
94
-3.01%
|
$77,738
$827.08 P/Share
|
|
Nov 18
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Open market or private sale
|
Direct |
522
-14.82%
|
$431,694
$827.08 P/Share
|
|
Nov 18
2025
|
Russell S Elmer General Counsel |
SELL
Open market or private sale
|
Direct |
81
-1.84%
|
$66,987
$827.08 P/Share
|
|
Nov 18
2025
|
Paul Fipps President, Global Customer Ops |
SELL
Open market or private sale
|
Direct |
305
-36.09%
|
$249,185
$817.55 P/Share
|
|
Nov 17
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Payment of exercise price or tax liability
|
Direct |
100
-3.1%
|
$83,500
$835.79 P/Share
|
|
Nov 17
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
BUY
Exercise of conversion of derivative security
|
Direct |
194
+5.68%
|
-
|
|
Nov 17
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Open market or private sale
|
Direct |
145
-4.57%
|
$122,670
$846.92 P/Share
|
|
Nov 17
2025
|
William R Mc Dermott Chairman & CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
448
-4.92%
|
$374,080
$835.79 P/Share
|
|
Nov 17
2025
|
William R Mc Dermott Chairman & CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
832
+8.37%
|
-
|
|
Nov 17
2025
|
Gina Mastantuono President and CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
172
-1.3%
|
$143,620
$835.79 P/Share
|
|
Nov 17
2025
|
Gina Mastantuono President and CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
319
+2.35%
|
-
|
|
Nov 17
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Payment of exercise price or tax liability
|
Direct |
81
-2.25%
|
$67,635
$835.79 P/Share
|
|
Nov 17
2025
|
Nicholas Tzitzon Vice Chairman |
BUY
Exercise of conversion of derivative security
|
Direct |
166
+4.4%
|
-
|
|
Nov 17
2025
|
Russell S Elmer General Counsel |
SELL
Payment of exercise price or tax liability
|
Direct |
96
-2.13%
|
$80,160
$835.79 P/Share
|
|
Nov 17
2025
|
Russell S Elmer General Counsel |
BUY
Exercise of conversion of derivative security
|
Direct |
177
+3.78%
|
-
|
|
Nov 17
2025
|
Russell S Elmer General Counsel |
SELL
Open market or private sale
|
Direct |
110
-2.48%
|
$93,060
$846.92 P/Share
|
|
Nov 17
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
23
-0.45%
|
$19,205
$835.79 P/Share
|
|
Nov 17
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
48
+0.93%
|
-
|
|
Nov 17
2025
|
Paul Fipps President, Global Customer Ops |
SELL
Payment of exercise price or tax liability
|
Direct |
52
-3.05%
|
$43,420
$835.79 P/Share
|
|
Nov 17
2025
|
Paul Fipps President, Global Customer Ops |
BUY
Exercise of conversion of derivative security
|
Direct |
127
+6.93%
|
-
|
|
Nov 14
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Payment of exercise price or tax liability
|
Direct |
145
-4.05%
|
$123,250
$850.43 P/Share
|
|
Nov 14
2025
|
Nicholas Tzitzon Vice Chairman |
BUY
Exercise of conversion of derivative security
|
Direct |
298
+7.68%
|
-
|
|
Nov 14
2025
|
Paul Fipps President, Global Customer Ops |
SELL
Payment of exercise price or tax liability
|
Direct |
165
-10.5%
|
$140,250
$850.43 P/Share
|
|
Nov 14
2025
|
Paul Fipps President, Global Customer Ops |
BUY
Exercise of conversion of derivative security
|
Direct |
409
+20.65%
|
-
|
|
Nov 14
2025
|
Gina Mastantuono President and CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
253
-1.92%
|
$215,050
$850.43 P/Share
|
|
Nov 14
2025
|
Gina Mastantuono President and CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
470
+3.45%
|
-
|
|
Nov 14
2025
|
Russell S Elmer General Counsel |
SELL
Payment of exercise price or tax liability
|
Direct |
129
-2.82%
|
$109,650
$850.43 P/Share
|
|
Nov 14
2025
|
Russell S Elmer General Counsel |
BUY
Exercise of conversion of derivative security
|
Direct |
239
+4.97%
|
-
|
|
Nov 14
2025
|
Amit Zavery President, CPO and COO |
SELL
Payment of exercise price or tax liability
|
Direct |
338
-3.73%
|
$287,300
$850.43 P/Share
|
|
Nov 14
2025
|
Amit Zavery President, CPO and COO |
BUY
Exercise of conversion of derivative security
|
Direct |
628
+6.48%
|
-
|
|
Nov 14
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Payment of exercise price or tax liability
|
Direct |
153
-4.6%
|
$130,050
$850.43 P/Share
|
|
Nov 14
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
BUY
Exercise of conversion of derivative security
|
Direct |
298
+8.23%
|
-
|
|
Nov 14
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
30
-0.59%
|
$25,500
$850.43 P/Share
|
|
Nov 14
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
63
+1.22%
|
-
|
|
Nov 14
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
SELL
Open market or private sale
|
Direct |
280
-5.25%
|
$235,760
$842.48 P/Share
|
|
Nov 14
2025
|
William R Mc Dermott Chairman & CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
675
-7.54%
|
$573,750
$850.43 P/Share
|
|
Nov 14
2025
|
William R Mc Dermott Chairman & CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
1,255
+12.29%
|
-
|
|
Nov 13
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Open market or private sale
|
Direct |
66
-2.13%
|
$56,232
$852.38 P/Share
|
|
Nov 13
2025
|
Frederic B Luddy Director |
SELL
Bona fide gift
|
Indirect |
3,515
-2.78%
|
-
|
|
Nov 13
2025
|
Russell S Elmer General Counsel |
SELL
Open market or private sale
|
Direct |
62
-1.41%
|
$52,824
$852.38 P/Share
|
|
Nov 12
2025
|
Gina Mastantuono President and CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
123
-0.96%
|
$106,272
$864.04 P/Share
|
|
Nov 12
2025
|
Gina Mastantuono President and CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
227
+1.74%
|
-
|
|
Nov 12
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Payment of exercise price or tax liability
|
Direct |
70
-2.21%
|
$60,480
$864.04 P/Share
|
|
Nov 12
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
BUY
Exercise of conversion of derivative security
|
Direct |
136
+4.12%
|
-
|
|
Nov 12
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Payment of exercise price or tax liability
|
Direct |
56
-1.68%
|
$48,384
$864.04 P/Share
|
|
Nov 12
2025
|
Nicholas Tzitzon Vice Chairman |
BUY
Exercise of conversion of derivative security
|
Direct |
114
+3.3%
|
-
|
|
Nov 12
2025
|
William R Mc Dermott Chairman & CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
323
-4.03%
|
$279,072
$864.04 P/Share
|