Insider Transactions in Q3 2025 at Service Now, Inc. (NOW)
Insider Transaction List (Q3 2025)
| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Aug 29
2025
|
Anita M Sands Director |
SELL
Open market or private sale
|
Direct |
1,097
-1.84%
|
$1,003,755
$915.2 P/Share
|
|
Aug 28
2025
|
William R Mc Dermott Chairman & CEO |
SELL
Open market or private sale
|
Direct |
5,825
-3.09%
|
$5,335,700
$916.28 P/Share
|
|
Aug 20
2025
|
Paul Fipps President, Global Customer Ops |
SELL
Open market or private sale
|
Direct |
1,452
-76.1%
|
$1,299,540
$895.05 P/Share
|
|
Aug 20
2025
|
Russell S Elmer General Counsel |
SELL
Open market or private sale
|
Direct |
1,698
-28.16%
|
$1,501,032
$884.26 P/Share
|
|
Aug 19
2025
|
William R Mc Dermott Chairman & CEO |
SELL
Open market or private sale
|
Direct |
1,585
-11.3%
|
$1,426,500
$900.0 P/Share
|
|
Aug 18
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Open market or private sale
|
Direct |
1,562
-34.04%
|
$1,352,692
$866.45 P/Share
|
|
Aug 18
2025
|
Gina Mastantuono President and CFO |
SELL
Open market or private sale
|
Direct |
1,762
-12.59%
|
$1,525,892
$866.45 P/Share
|
|
Aug 18
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Open market or private sale
|
Direct |
1,719
-36.43%
|
$1,488,654
$866.45 P/Share
|
|
Aug 15
2025
|
William R Mc Dermott Chairman & CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
7,351
-13.37%
|
$6,373,317
$867.24 P/Share
|
|
Aug 15
2025
|
William R Mc Dermott Chairman & CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
13,673
+17.01%
|
-
|
|
Aug 15
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
365
-2.31%
|
$316,455
$867.24 P/Share
|
|
Aug 15
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
767
+4.39%
|
-
|
|
Aug 15
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
SELL
Open market or private sale
|
Direct |
280
-5.67%
|
$238,280
$851.77 P/Share
|
|
Aug 15
2025
|
Paul Fipps President, Global Customer Ops |
SELL
Payment of exercise price or tax liability
|
Direct |
596
-6.18%
|
$516,732
$867.24 P/Share
|
|
Aug 15
2025
|
Paul Fipps President, Global Customer Ops |
BUY
Exercise of conversion of derivative security
|
Direct |
1,483
+11.8%
|
-
|
|
Aug 15
2025
|
Russell S Elmer General Counsel |
SELL
Payment of exercise price or tax liability
|
Direct |
1,553
-7.41%
|
$1,346,451
$867.24 P/Share
|
|
Aug 15
2025
|
Russell S Elmer General Counsel |
BUY
Exercise of conversion of derivative security
|
Direct |
2,887
+10.74%
|
-
|
|
Aug 15
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Payment of exercise price or tax liability
|
Direct |
1,633
-9.84%
|
$1,415,811
$867.24 P/Share
|
|
Aug 15
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
BUY
Exercise of conversion of derivative security
|
Direct |
3,195
+14.02%
|
-
|
|
Aug 15
2025
|
Amit Zavery President, CPO and COO |
SELL
Payment of exercise price or tax liability
|
Direct |
338
-4.9%
|
$293,046
$867.24 P/Share
|
|
Aug 15
2025
|
Amit Zavery President, CPO and COO |
BUY
Exercise of conversion of derivative security
|
Direct |
627
+8.33%
|
-
|
|
Aug 15
2025
|
Gina Mastantuono President and CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
2,814
-5.98%
|
$2,439,738
$867.24 P/Share
|
|
Aug 15
2025
|
Gina Mastantuono President and CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
5,232
+9.05%
|
-
|
|
Aug 15
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Payment of exercise price or tax liability
|
Direct |
1,347
-8.25%
|
$1,167,849
$867.24 P/Share
|
|
Aug 15
2025
|
Nicholas Tzitzon Vice Chairman |
BUY
Exercise of conversion of derivative security
|
Direct |
2,782
+12.83%
|
-
|
|
Aug 14
2025
|
Paul Edward Chamberlain Director |
SELL
Open market or private sale
|
Direct |
300
-2.95%
|
$258,000
$860.0 P/Share
|
|
Aug 13
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Open market or private sale
|
Direct |
67
-2.17%
|
$57,620
$860.57 P/Share
|
|
Aug 13
2025
|
Gina Mastantuono President and CFO |
SELL
Open market or private sale
|
Direct |
84
-0.72%
|
$72,240
$860.57 P/Share
|
|
Aug 12
2025
|
Russell S Elmer General Counsel |
SELL
Payment of exercise price or tax liability
|
Direct |
74
-1.55%
|
$63,122
$853.43 P/Share
|
|
Aug 12
2025
|
Russell S Elmer General Counsel |
BUY
Exercise of conversion of derivative security
|
Direct |
137
+2.79%
|
-
|
|
Aug 12
2025
|
Paul Fipps President, Global Customer Ops |
SELL
Payment of exercise price or tax liability
|
Direct |
17
-1.64%
|
$14,501
$853.43 P/Share
|
|
Aug 12
2025
|
Paul Fipps President, Global Customer Ops |
BUY
Exercise of conversion of derivative security
|
Direct |
41
+3.8%
|
-
|
|
Aug 12
2025
|
William R Mc Dermott Chairman & CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
323
-4.02%
|
$275,519
$853.43 P/Share
|
|
Aug 12
2025
|
William R Mc Dermott Chairman & CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
600
+6.96%
|
-
|
|
Aug 12
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Payment of exercise price or tax liability
|
Direct |
56
-1.68%
|
$47,768
$853.43 P/Share
|
|
Aug 12
2025
|
Nicholas Tzitzon Vice Chairman |
BUY
Exercise of conversion of derivative security
|
Direct |
114
+3.3%
|
-
|
|
Aug 12
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Payment of exercise price or tax liability
|
Direct |
70
-2.21%
|
$59,710
$853.43 P/Share
|
|
Aug 12
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
BUY
Exercise of conversion of derivative security
|
Direct |
137
+4.15%
|
-
|
|
Aug 12
2025
|
Gina Mastantuono President and CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
123
-1.04%
|
$104,919
$853.43 P/Share
|
|
Aug 12
2025
|
Gina Mastantuono President and CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
228
+1.9%
|
-
|
|
Aug 08
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Open market or private sale
|
Direct |
257
-7.83%
|
$225,646
$878.39 P/Share
|
|
Aug 08
2025
|
Gina Mastantuono President and CFO |
SELL
Open market or private sale
|
Direct |
292
-2.47%
|
$256,376
$878.39 P/Share
|
|
Aug 07
2025
|
Paul Fipps President, Global Customer Ops |
SELL
Payment of exercise price or tax liability
|
Direct |
337
-6.11%
|
$294,538
$874.12 P/Share
|
|
Aug 07
2025
|
Paul Fipps President, Global Customer Ops |
BUY
Exercise of conversion of derivative security
|
Direct |
834
+11.83%
|
-
|
|
Aug 07
2025
|
Russell S Elmer General Counsel |
SELL
Payment of exercise price or tax liability
|
Direct |
224
-4.61%
|
$195,776
$874.12 P/Share
|
|
Aug 07
2025
|
Russell S Elmer General Counsel |
BUY
Exercise of conversion of derivative security
|
Direct |
415
+7.87%
|
-
|
|
Aug 07
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Payment of exercise price or tax liability
|
Direct |
269
-7.57%
|
$235,106
$874.12 P/Share
|
|
Aug 07
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
BUY
Exercise of conversion of derivative security
|
Direct |
526
+12.9%
|
-
|
|
Aug 07
2025
|
Amit Zavery President, CPO and COO |
SELL
Payment of exercise price or tax liability
|
Direct |
2,181
-25.81%
|
$1,906,194
$874.12 P/Share
|
|
Aug 07
2025
|
Amit Zavery President, CPO and COO |
BUY
Exercise of conversion of derivative security
|
Direct |
4,056
+32.43%
|
-
|