Insider Transactions in Q4 2025 at Service Now, Inc. (NOW)
Insider Transaction List (Q4 2025)
| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Dec 05
2025
|
Gina Mastantuono President and CFO |
SELL
Open market or private sale
|
Direct |
415
-3.28%
|
$352,750
$850.0 P/Share
|
|
Nov 28
2025
|
Gina Mastantuono President and CFO |
SELL
Open market or private sale
|
Direct |
417
-3.19%
|
$336,936
$808.0 P/Share
|
|
Nov 28
2025
|
Paul Edward Chamberlain Director |
SELL
Open market or private sale
|
Direct |
300
-3.03%
|
$242,400
$808.0 P/Share
|
|
Nov 28
2025
|
Lawrence Jackson Director |
SELL
Open market or private sale
|
Direct |
265
-45.07%
|
$214,650
$810.22 P/Share
|
|
Nov 18
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Open market or private sale
|
Direct |
94
-3.01%
|
$77,738
$827.08 P/Share
|
|
Nov 18
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Open market or private sale
|
Direct |
522
-14.82%
|
$431,694
$827.08 P/Share
|
|
Nov 18
2025
|
Russell S Elmer General Counsel |
SELL
Open market or private sale
|
Direct |
81
-1.84%
|
$66,987
$827.08 P/Share
|
|
Nov 18
2025
|
Paul Fipps President, Global Customer Ops |
SELL
Open market or private sale
|
Direct |
305
-36.09%
|
$249,185
$817.55 P/Share
|
|
Nov 17
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Payment of exercise price or tax liability
|
Direct |
100
-3.1%
|
$83,500
$835.79 P/Share
|
|
Nov 17
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
BUY
Exercise of conversion of derivative security
|
Direct |
194
+5.68%
|
-
|
|
Nov 17
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Open market or private sale
|
Direct |
145
-4.57%
|
$122,670
$846.92 P/Share
|
|
Nov 17
2025
|
William R Mc Dermott Chairman & CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
448
-4.92%
|
$374,080
$835.79 P/Share
|
|
Nov 17
2025
|
William R Mc Dermott Chairman & CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
832
+8.37%
|
-
|
|
Nov 17
2025
|
Gina Mastantuono President and CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
172
-1.3%
|
$143,620
$835.79 P/Share
|
|
Nov 17
2025
|
Gina Mastantuono President and CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
319
+2.35%
|
-
|
|
Nov 17
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Payment of exercise price or tax liability
|
Direct |
81
-2.25%
|
$67,635
$835.79 P/Share
|
|
Nov 17
2025
|
Nicholas Tzitzon Vice Chairman |
BUY
Exercise of conversion of derivative security
|
Direct |
166
+4.4%
|
-
|
|
Nov 17
2025
|
Russell S Elmer General Counsel |
SELL
Payment of exercise price or tax liability
|
Direct |
96
-2.13%
|
$80,160
$835.79 P/Share
|
|
Nov 17
2025
|
Russell S Elmer General Counsel |
BUY
Exercise of conversion of derivative security
|
Direct |
177
+3.78%
|
-
|
|
Nov 17
2025
|
Russell S Elmer General Counsel |
SELL
Open market or private sale
|
Direct |
110
-2.48%
|
$93,060
$846.92 P/Share
|
|
Nov 17
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
23
-0.45%
|
$19,205
$835.79 P/Share
|
|
Nov 17
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
48
+0.93%
|
-
|
|
Nov 17
2025
|
Paul Fipps President, Global Customer Ops |
SELL
Payment of exercise price or tax liability
|
Direct |
52
-3.05%
|
$43,420
$835.79 P/Share
|
|
Nov 17
2025
|
Paul Fipps President, Global Customer Ops |
BUY
Exercise of conversion of derivative security
|
Direct |
127
+6.93%
|
-
|
|
Nov 14
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Payment of exercise price or tax liability
|
Direct |
145
-4.05%
|
$123,250
$850.43 P/Share
|
|
Nov 14
2025
|
Nicholas Tzitzon Vice Chairman |
BUY
Exercise of conversion of derivative security
|
Direct |
298
+7.68%
|
-
|
|
Nov 14
2025
|
Paul Fipps President, Global Customer Ops |
SELL
Payment of exercise price or tax liability
|
Direct |
165
-10.5%
|
$140,250
$850.43 P/Share
|
|
Nov 14
2025
|
Paul Fipps President, Global Customer Ops |
BUY
Exercise of conversion of derivative security
|
Direct |
409
+20.65%
|
-
|
|
Nov 14
2025
|
Gina Mastantuono President and CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
253
-1.92%
|
$215,050
$850.43 P/Share
|
|
Nov 14
2025
|
Gina Mastantuono President and CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
470
+3.45%
|
-
|
|
Nov 14
2025
|
Russell S Elmer General Counsel |
SELL
Payment of exercise price or tax liability
|
Direct |
129
-2.82%
|
$109,650
$850.43 P/Share
|
|
Nov 14
2025
|
Russell S Elmer General Counsel |
BUY
Exercise of conversion of derivative security
|
Direct |
239
+4.97%
|
-
|
|
Nov 14
2025
|
Amit Zavery President, CPO and COO |
SELL
Payment of exercise price or tax liability
|
Direct |
338
-3.73%
|
$287,300
$850.43 P/Share
|
|
Nov 14
2025
|
Amit Zavery President, CPO and COO |
BUY
Exercise of conversion of derivative security
|
Direct |
628
+6.48%
|
-
|
|
Nov 14
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Payment of exercise price or tax liability
|
Direct |
153
-4.6%
|
$130,050
$850.43 P/Share
|
|
Nov 14
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
BUY
Exercise of conversion of derivative security
|
Direct |
298
+8.23%
|
-
|
|
Nov 14
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
30
-0.59%
|
$25,500
$850.43 P/Share
|
|
Nov 14
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
63
+1.22%
|
-
|
|
Nov 14
2025
|
Kevin Thomas Mc Bride Principal Accounting Officer |
SELL
Open market or private sale
|
Direct |
280
-5.25%
|
$235,760
$842.48 P/Share
|
|
Nov 14
2025
|
William R Mc Dermott Chairman & CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
675
-7.54%
|
$573,750
$850.43 P/Share
|
|
Nov 14
2025
|
William R Mc Dermott Chairman & CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
1,255
+12.29%
|
-
|
|
Nov 13
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Open market or private sale
|
Direct |
66
-2.13%
|
$56,232
$852.38 P/Share
|
|
Nov 13
2025
|
Frederic B Luddy Director |
SELL
Bona fide gift
|
Indirect |
3,515
-2.78%
|
-
|
|
Nov 13
2025
|
Russell S Elmer General Counsel |
SELL
Open market or private sale
|
Direct |
62
-1.41%
|
$52,824
$852.38 P/Share
|
|
Nov 12
2025
|
Gina Mastantuono President and CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
123
-0.96%
|
$106,272
$864.04 P/Share
|
|
Nov 12
2025
|
Gina Mastantuono President and CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
227
+1.74%
|
-
|
|
Nov 12
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
SELL
Payment of exercise price or tax liability
|
Direct |
70
-2.21%
|
$60,480
$864.04 P/Share
|
|
Nov 12
2025
|
Jacqueline P Canney Chief People & AI Enblmt. Off. |
BUY
Exercise of conversion of derivative security
|
Direct |
136
+4.12%
|
-
|
|
Nov 12
2025
|
Nicholas Tzitzon Vice Chairman |
SELL
Payment of exercise price or tax liability
|
Direct |
56
-1.68%
|
$48,384
$864.04 P/Share
|
|
Nov 12
2025
|
Nicholas Tzitzon Vice Chairman |
BUY
Exercise of conversion of derivative security
|
Direct |
114
+3.3%
|
-
|