Denise Paulonis Sally Beauty Holdings, Inc. (SBH) insider trading activity

Denise Paulonis is President & CEO of Sally Beauty Holdings, Inc.. Currently has a direct ownership of 607,103 shares of SBH, which is worth approximately $8.61 Million. The most recent transaction as insider was on Nov 15, 2025, when has been sold 153,547 shares (Common Stock) at a price of $14.18 per share, resulting in proceeds of $2,177,296. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 607K

65.48% 3M change

67.54% 12M change

Total Value Held $8.61 Million

Denise Paulonis Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Nov 15 2025	SELL Payment of exercise price or tax liability	$2,177,296 $14.18 p/Share	153,547 Reduced 20.19%	607,103 Common Stock
Nov 15 2025	BUY Exercise of conversion of derivative security	-	361,697 Added 32.23%	760,650 Common Stock
Aug 08 2025	BUY Open market or private purchase	$52,830 $11.74 p/Share	4,500 Added 1.21%	366,865 Common Stock
Nov 15 2024	SELL Payment of exercise price or tax liability	$1,479,391 $13.41 p/Share	110,320 Reduced 23.34%	362,365 Common Stock
Nov 15 2024	BUY Exercise of conversion of derivative security	-	284,141 Added 37.54%	472,685 Common Stock
Oct 01 2024	SELL Payment of exercise price or tax liability	$142,508 $13.49 p/Share	10,564 Reduced 5.31%	188,544 Common Stock
Oct 01 2024	BUY Exercise of conversion of derivative security	-	28,282 Added 12.44%	199,108 Common Stock

Dec 12 2023	BUY Open market or private purchase	$45,160 $11.29 p/Share	4,000 Added 2.29%	170,826 Common Stock
Nov 15 2023	SELL Payment of exercise price or tax liability	$366,385 $9.11 p/Share	40,218 Reduced 19.42%	166,826 Common Stock
Nov 15 2023	BUY Exercise of conversion of derivative security	-	106,461 Added 33.96%	207,044 Common Stock
Oct 01 2023	SELL Payment of exercise price or tax liability	$88,517 $8.38 p/Share	10,563 Reduced 9.5%	100,583 Common Stock
Oct 01 2023	BUY Exercise of conversion of derivative security	-	28,281 Added 20.28%	111,146 Common Stock
Nov 15 2022	SELL Payment of exercise price or tax liability	$124,209 $12.53 p/Share	9,913 Reduced 10.68%	82,865 Common Stock
Nov 15 2022	BUY Exercise of conversion of derivative security	-	40,708 Added 30.5%	92,778 Common Stock
Oct 01 2022	SELL Payment of exercise price or tax liability	$86,776 $12.6 p/Share	6,887 Reduced 11.68%	52,070 Common Stock
Oct 01 2022	BUY Exercise of conversion of derivative security	-	28,281 Added 32.42%	58,957 Common Stock
Nov 15 2021	SELL Payment of exercise price or tax liability	$76,295 $20.34 p/Share	3,751 Reduced 10.9%	30,676 Common Stock
Nov 15 2021	BUY Exercise of conversion of derivative security	-	15,401 Added 30.91%	34,427 Common Stock
Nov 15 2020	BUY Exercise of conversion of derivative security	-	8,408 Added 30.65%	19,026 Common Stock

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