Denise Paulonis Sally Beauty Holdings, Inc. (SBH) insider trading activity

Denise Paulonis is President & CEO of Sally Beauty Holdings, Inc.. Currently has a direct ownership of 366,865 shares of SBH, which is worth approximately $5.18 Million. The most recent transaction as insider was on Aug 08, 2025, when has been sold 4,500 shares (Common Stock) at a price of $11.74 per share, resulting in proceeds of $52,830. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 367K

1.24% 3M change

114.76% 12M change

Total Value Held $5.18 Million

Denise Paulonis Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Aug 08 2025	BUY Open market or private purchase	$52,830 $11.74 p/Share	4,500 Added 1.21%	366,865 Common Stock
Nov 15 2024	SELL Payment of exercise price or tax liability	$1,479,391 $13.41 p/Share	110,320 Reduced 23.34%	362,365 Common Stock
Nov 15 2024	BUY Exercise of conversion of derivative security	-	284,141 Added 37.54%	472,685 Common Stock
Oct 01 2024	SELL Payment of exercise price or tax liability	$142,508 $13.49 p/Share	10,564 Reduced 5.31%	188,544 Common Stock
Oct 01 2024	BUY Exercise of conversion of derivative security	-	28,282 Added 12.44%	199,108 Common Stock
Dec 12 2023	BUY Open market or private purchase	$45,160 $11.29 p/Share	4,000 Added 2.29%	170,826 Common Stock
Nov 15 2023	SELL Payment of exercise price or tax liability	$366,385 $9.11 p/Share	40,218 Reduced 19.42%	166,826 Common Stock
Nov 15 2023	BUY Exercise of conversion of derivative security	-	106,461 Added 33.96%	207,044 Common Stock
Oct 01 2023	SELL Payment of exercise price or tax liability	$88,517 $8.38 p/Share	10,563 Reduced 9.5%	100,583 Common Stock
Oct 01 2023	BUY Exercise of conversion of derivative security	-	28,281 Added 20.28%	111,146 Common Stock
Nov 15 2022	SELL Payment of exercise price or tax liability	$124,209 $12.53 p/Share	9,913 Reduced 10.68%	82,865 Common Stock
Nov 15 2022	BUY Exercise of conversion of derivative security	-	40,708 Added 30.5%	92,778 Common Stock
Oct 01 2022	SELL Payment of exercise price or tax liability	$86,776 $12.6 p/Share	6,887 Reduced 11.68%	52,070 Common Stock
Oct 01 2022	BUY Exercise of conversion of derivative security	-	28,281 Added 32.42%	58,957 Common Stock
Nov 15 2021	SELL Payment of exercise price or tax liability	$76,295 $20.34 p/Share	3,751 Reduced 10.9%	30,676 Common Stock
Nov 15 2021	BUY Exercise of conversion of derivative security	-	15,401 Added 30.91%	34,427 Common Stock
Nov 15 2020	BUY Exercise of conversion of derivative security	-	8,408 Added 30.65%	19,026 Common Stock

Also insider at

SFM

Sprouts Farmers Market, Inc. Consumer Defensive

Chief Financial Officer

CAG

CONAGRA BRANDS INC. Consumer Defensive

Denise Paulonis

President & CEO

Chicago, IL

Institutional Portfolio Updates

Receive a notification when an Institution or Guru buys or sells SBH shares.

Notify only if

Value

Insider Trading

Get notified when an Sally Beauty Holdings, Inc. insider buys or sells SBH shares.

Notify only if

Operation

Value

Type

News

Receive news related to Sally Beauty Holdings, Inc.

Track Activities on SBH

Account