Denise Paulonis Sally Beauty Holdings, Inc. (SBH) insider trading activity

Denise Paulonis is President & CEO of Sally Beauty Holdings, Inc.. Currently has a direct ownership of 188,544 shares of SBH, which is worth approximately $2.47 Million. The most recent transaction as insider was on Oct 01, 2024, when has been sold 10,564 shares (Common Stock) at a price of $13.49 per share, resulting in proceeds of $142,508. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 189K

10.37% 3M change

87.45% 12M change

Total Value Held $2.47 Million

Denise Paulonis Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Oct 01 2024	SELL Payment of exercise price or tax liability	$142,508 $13.49 p/Share	10,564 Reduced 5.31%	188,544 Common Stock
Oct 01 2024	BUY Exercise of conversion of derivative security	-	28,282 Added 12.44%	199,108 Common Stock
Dec 12 2023	BUY Open market or private purchase	$45,160 $11.29 p/Share	4,000 Added 2.29%	170,826 Common Stock
Nov 15 2023	SELL Payment of exercise price or tax liability	$366,385 $9.11 p/Share	40,218 Reduced 19.42%	166,826 Common Stock
Nov 15 2023	BUY Exercise of conversion of derivative security	-	106,461 Added 33.96%	207,044 Common Stock
Oct 01 2023	SELL Payment of exercise price or tax liability	$88,517 $8.38 p/Share	10,563 Reduced 9.5%	100,583 Common Stock
Oct 01 2023	BUY Exercise of conversion of derivative security	-	28,281 Added 20.28%	111,146 Common Stock
Nov 15 2022	SELL Payment of exercise price or tax liability	$124,209 $12.53 p/Share	9,913 Reduced 10.68%	82,865 Common Stock
Nov 15 2022	BUY Exercise of conversion of derivative security	-	40,708 Added 30.5%	92,778 Common Stock
Oct 01 2022	SELL Payment of exercise price or tax liability	$86,776 $12.6 p/Share	6,887 Reduced 11.68%	52,070 Common Stock
Oct 01 2022	BUY Exercise of conversion of derivative security	-	28,281 Added 32.42%	58,957 Common Stock
Nov 15 2021	SELL Payment of exercise price or tax liability	$76,295 $20.34 p/Share	3,751 Reduced 10.9%	30,676 Common Stock
Nov 15 2021	BUY Exercise of conversion of derivative security	-	15,401 Added 30.91%	34,427 Common Stock
Nov 15 2020	BUY Exercise of conversion of derivative security	-	8,408 Added 30.65%	19,026 Common Stock

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