Loren Robert W D X Cel Brands, Inc. (XELB) insider trading activity

Loren Robert W D is CEO and Chairman of XCel Brands, Inc.. Currently has a direct ownership of 250,734 shares of XELB, which is worth approximately $606,776. The most recent transaction as insider was on May 30, 2025, when has been sold 5,709 shares (Common Stock) at a price of $2.35 per share, resulting in proceeds of $13,416. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 251K

88.77% 3M change

87.57% 12M change

Total Value Held $606,776

LOREN ROBERT W D Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
May 30 2025	SELL Payment of exercise price or tax liability	$13,416 $2.35 p/Share	5,709 Reduced 2.23%	250,734 Common Stock
May 30 2025	BUY Grant, award, or other acquisition	$29,617 $2.35 p/Share	12,603 Added 4.68%	256,433 Common Stock
May 28 2025	BUY Grant, award, or other acquisition	-	8,750 Added 3.46%	243,840 Common Stock
Apr 30 2025	SELL Payment of exercise price or tax liability	$13,416 $2.38 p/Share	5,637 Reduced 2.34%	235,090 Common Stock
Apr 30 2025	BUY Grant, award, or other acquisition	$29,616 $2.38 p/Share	12,444 Added 4.92%	240,727 Common Stock
Mar 31 2025	SELL Payment of exercise price or tax liability	$14,195 $2.82 p/Share	5,034 Reduced 2.16%	228,283 Common Stock
Mar 31 2025	BUY Grant, award, or other acquisition	$27,562 $2.82 p/Share	9,774 Added 4.01%	233,692 Common Stock
Mar 03 2025	SELL Payment of exercise price or tax liability	$15,096 $0.28 p/Share	53,915 Reduced 2.36%	2,231,900 Common Stock
Mar 03 2025	BUY Grant, award, or other acquisition	$29,313 $0.28 p/Share	104,690 Added 4.38%	2,285,815 Common Stock
Jan 31 2025	SELL Payment of exercise price or tax liability	$15,144 $0.42 p/Share	36,058 Reduced 1.63%	2,181,125 Common Stock
Jan 31 2025	BUY Grant, award, or other acquisition	$29,406 $0.42 p/Share	70,016 Added 3.06%	2,217,183 Common Stock
Dec 31 2024	SELL Payment of exercise price or tax liability	$18,332 $0.69 p/Share	26,569 Reduced 1.22%	2,147,167 Common Stock
Dec 31 2024	BUY Grant, award, or other acquisition	$39,680 $0.69 p/Share	57,508 Added 2.58%	2,173,736 Common Stock
Nov 29 2024	SELL Payment of exercise price or tax liability	$13,738 $0.69 p/Share	19,911 Reduced 0.93%	2,116,228 Common Stock
Nov 29 2024	BUY Grant, award, or other acquisition	$29,737 $0.69 p/Share	43,098 Added 1.98%	2,136,139 Common Stock
Oct 31 2024	SELL Payment of exercise price or tax liability	$13,693 $0.79 p/Share	17,333 Reduced 0.82%	2,093,041 Common Stock
Oct 31 2024	BUY Grant, award, or other acquisition	$29,639 $0.79 p/Share	37,518 Added 1.75%	2,110,374 Common Stock
Sep 30 2024	SELL Payment of exercise price or tax liability	$13,719 $0.75 p/Share	18,293 Reduced 0.87%	2,072,856 Common Stock
Sep 30 2024	BUY Grant, award, or other acquisition	$29,695 $0.75 p/Share	39,594 Added 1.86%	2,091,149 Common Stock
Aug 31 2024	SELL Payment of exercise price or tax liability	$13,620 $0.7 p/Share	19,458 Reduced 0.94%	2,051,555 Common Stock
Aug 31 2024	BUY Grant, award, or other acquisition	$29,481 $0.7 p/Share	42,117 Added 1.99%	2,071,013 Common Stock
Jul 31 2024	SELL Payment of exercise price or tax liability	$6,842 $0.72 p/Share	9,503 Reduced 0.47%	2,028,896 Common Stock
Jul 31 2024	BUY Grant, award, or other acquisition	$14,810 $0.72 p/Share	20,570 Added 1.0%	2,038,399 Common Stock
Mar 19 2024	BUY Grant, award, or other acquisition	$129,937 $0.98 p/Share	132,589 Added 6.17%	2,017,829 Common Stock
Mar 15 2024	BUY Open market or private purchase	$95,062 $0.65 p/Share	146,250 Added 7.2%	1,885,240 Common Stock

LRW

Loren Robert W D

CEO and Chairman

New York, NY

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