Loren Robert W D X Cel Brands, Inc. (XELB) insider trading activity

Loren Robert W D is CEO and Chairman of XCel Brands, Inc.. Currently has a direct ownership of 492,180 shares of XELB, which is worth approximately $713,661. The most recent transaction as insider was on Aug 29, 2025, when has been sold 9,773 shares (Common Stock) at a price of $1.4 per share, resulting in proceeds of $13,682. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 492K

96.3% 3M change

76.01% 12M change

Total Value Held $713,661

LOREN ROBERT W D Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Aug 29 2025	SELL Payment of exercise price or tax liability	$13,682 $1.4 p/Share	9,773 Reduced 1.95%	492,180 Common Stock
Aug 29 2025	BUY Grant, award, or other acquisition	$29,616 $1.4 p/Share	21,155 Added 4.04%	501,953 Common Stock
Aug 15 2025	SELL Payment of exercise price or tax liability	$13,682 $1.08 p/Share	12,669 Reduced 2.57%	480,798 Common Stock
Aug 15 2025	BUY Grant, award, or other acquisition	$29,616 $1.08 p/Share	27,423 Added 5.26%	493,467 Common Stock
Aug 04 2025	BUY Open market or private purchase	$136,620 $1.1 p/Share	124,200 Added 24.44%	383,885 Common Stock
Aug 04 2025	BUY Grant, award, or other acquisition	$117,519 $1.38 p/Share	85,159 Added 15.37%	469,044 Common Stock
Jun 30 2025	SELL Payment of exercise price or tax liability	$13,415 $1.81 p/Share	7,412 Reduced 2.78%	259,685 Common Stock
Jun 30 2025	BUY Grant, award, or other acquisition	$29,617 $1.81 p/Share	16,363 Added 5.77%	267,097 Common Stock
May 30 2025	SELL Payment of exercise price or tax liability	$13,416 $2.35 p/Share	5,709 Reduced 2.23%	250,734 Common Stock
May 30 2025	BUY Grant, award, or other acquisition	$29,617 $2.35 p/Share	12,603 Added 4.68%	256,433 Common Stock
May 28 2025	BUY Grant, award, or other acquisition	-	8,750 Added 3.46%	243,840 Common Stock
Apr 30 2025	SELL Payment of exercise price or tax liability	$13,416 $2.38 p/Share	5,637 Reduced 2.34%	235,090 Common Stock
Apr 30 2025	BUY Grant, award, or other acquisition	$29,616 $2.38 p/Share	12,444 Added 4.92%	240,727 Common Stock
Mar 31 2025	SELL Payment of exercise price or tax liability	$14,195 $2.82 p/Share	5,034 Reduced 2.16%	228,283 Common Stock
Mar 31 2025	BUY Grant, award, or other acquisition	$27,562 $2.82 p/Share	9,774 Added 4.01%	233,692 Common Stock
Mar 03 2025	SELL Payment of exercise price or tax liability	$15,096 $0.28 p/Share	53,915 Reduced 2.36%	2,231,900 Common Stock
Mar 03 2025	BUY Grant, award, or other acquisition	$29,313 $0.28 p/Share	104,690 Added 4.38%	2,285,815 Common Stock
Jan 31 2025	SELL Payment of exercise price or tax liability	$15,144 $0.42 p/Share	36,058 Reduced 1.63%	2,181,125 Common Stock
Jan 31 2025	BUY Grant, award, or other acquisition	$29,406 $0.42 p/Share	70,016 Added 3.06%	2,217,183 Common Stock
Dec 31 2024	SELL Payment of exercise price or tax liability	$18,332 $0.69 p/Share	26,569 Reduced 1.22%	2,147,167 Common Stock
Dec 31 2024	BUY Grant, award, or other acquisition	$39,680 $0.69 p/Share	57,508 Added 2.58%	2,173,736 Common Stock
Nov 29 2024	SELL Payment of exercise price or tax liability	$13,738 $0.69 p/Share	19,911 Reduced 0.93%	2,116,228 Common Stock
Nov 29 2024	BUY Grant, award, or other acquisition	$29,737 $0.69 p/Share	43,098 Added 1.98%	2,136,139 Common Stock
Oct 31 2024	SELL Payment of exercise price or tax liability	$13,693 $0.79 p/Share	17,333 Reduced 0.82%	2,093,041 Common Stock
Oct 31 2024	BUY Grant, award, or other acquisition	$29,639 $0.79 p/Share	37,518 Added 1.75%	2,110,374 Common Stock

LRW

Loren Robert W D

CEO and Chairman

New York, NY

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