First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$877 Million
Q1 2025

First Heartland Consultants, Inc. has filed its 13F form on May 07, 2025 for Q1 2025 where it was disclosed a total value porftolio of $877 Million distributed in 439 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Spdr Portfolio S&P 500 ETF (Ma with a value of $32.9M, ETF Ser Solutions Aptus Collar with a value of $32.5M, Spdr S&P 500 ETF Trust with a value of $29M, First Tr ETF Viii Tcw Unconstr with a value of $23M, and ETF Ser Solutions Aptus Define with a value of $21.4M.

Examining the 13F form we can see an decrease of $84.8M in the current position value, from $962M to 877M.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $877 Million

ETFs: $747 Million

Technology: $34.8 Million

Financial Services: $24.2 Million

Consumer Cyclical: $18.8 Million

Healthcare: $10.6 Million

Communication Services: $10.3 Million

Consumer Defensive: $8.8 Million

Industrials: $8.29 Million

Other: $6.79 Million

Stock Holdings Table ETFs Only

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
IUSG Ishares Core S&P U.S Growth Et ETFs	$0	$4.78 Million 0.54% of portfolio	37,581	Q1 2025 Reduced 0.64%
SCHD Schwab Strategic Tr Us Dividen ETFs	$0	$4.61 Million 0.53% of portfolio	164,829	Q1 2025 Added 70.26%
COWZ Pacer Fds Tr Us Cash Cows 100 ETFs	$0	$4.43 Million 0.51% of portfolio	80,973	Q1 2025 Reduced 21.83%
VBK Vanguard Small Cap Growth ETF ETFs	$0	$4.47 Million 0.51% of portfolio	17,755	Q1 2025 Reduced 23.33%
XDEC First Tr ETF Viii Cboe Vest U ETFs	$0	$4.17 Million 0.48% of portfolio	113,451	Q1 2025 Added 28.29%
IUSB Ishares Core Total Usd Bond Ma ETFs	$0	$3.94 Million 0.45% of portfolio	85,568	Q1 2025 Reduced 17.51%
VB Vanguard Small Cap ETF ETFs	$0	$3.79 Million 0.43% of portfolio	17,104	Q1 2025 Reduced 12.8%
IYF Ishares Tr ETFs	$0	$3.49 Million 0.4% of portfolio	30,918	Q1 2025 Reduced 0.92%
VXUS Vanguard Star Fd Vanguard Tota ETFs	$0	$3.46 Million 0.39% of portfolio	55,669	Q1 2025 Added 20.52%
BLV Vanguard Bd Index Fd Inc Long ETFs	$0	$3.35 Million 0.38% of portfolio	47,622	Q1 2025 Added 4.63%
IYY Ishares Tr ETFs	$0	$3.32 Million 0.38% of portfolio	24,406	Q1 2025 Added 3.28%
VMBS Vanguard Mortg Backed Sec ETF ETFs	$0	$3.24 Million 0.37% of portfolio	69,987	Q1 2025 Added 7.19%
FV First Trust Dorsey Wright Focu ETFs	$0	$3.28 Million 0.37% of portfolio	59,762	Q1 2025 Added 4.19%
BUFR First Tr Ex Td Viii Ft Cboe Ve ETFs	$0	$3.16 Million 0.36% of portfolio	106,324	Q1 2025 Added 16.35%
VWO Vanguard Ftse Emerging Mkts Et ETFs	$0	$3.08 Million 0.35% of portfolio	67,994	Q1 2025 Added 1.89%
USMV Ishares Msci Usa Min Vol Facto ETFs	$0	$2.87 Million 0.33% of portfolio	30,665	Q1 2025 Added 1.18%
NOCT Innovator Growth 100 Power Buf ETFs	$0	$2.82 Million 0.32% of portfolio	56,729	Q1 2025 New
BND Vanguard Bd Index Fd Inc Total ETFs	$0	$2.64 Million 0.3% of portfolio	35,910	Q1 2025 Reduced 47.6%
SHV Ishares Tr ETFs	$0	$2.54 Million 0.29% of portfolio	23,009	Q1 2025 New
NOBL Proshares S&P 500 Dividend Ari ETFs	$0	$2.53 Million 0.29% of portfolio	24,790	Q1 2025 Added 7.95%
PZA Invesco ETF Tr Ii Natl Amt Fre ETFs	$0	$2.48 Million 0.28% of portfolio	107,656	Q1 2025 Reduced 6.37%
EFA Ishares Tr Msci Eafe ETF ETFs	$0	$2.35 Million 0.27% of portfolio	28,794	Q1 2025 Reduced 11.04%
FTSL First Trust Senior Ln Fund ETFs	$0	$2.27 Million 0.26% of portfolio	49,654	Q1 2025 Reduced 0.53%
CIBR First Tr Fd Ii Nasdaq Cybersec ETFs	$0	$2.22 Million 0.25% of portfolio	35,291	Q1 2025 Reduced 4.4%
TPLC Timothy Plan U S Large/Mid Cap ETFs	$0	$2.08 Million 0.24% of portfolio	48,947	Q1 2025 Reduced 7.11%
IJJ Ishares S&P Midcap 400 Value E ETFs	$0	$2.09 Million 0.24% of portfolio	17,444	Q1 2025 Reduced 36.87%
FTSM First Tr Enhanced Traded Fd Iv ETFs	$0	$2.13 Million 0.24% of portfolio	35,641	Q1 2025 Reduced 0.22%
QUAL Ishares Msci Usa Quality Facto ETFs	$0	$2.11 Million 0.24% of portfolio	12,320	Q1 2025 Reduced 42.26%
IJT Ishares S&P Small Cap 600 Grow ETFs	$0	$1.93 Million 0.22% of portfolio	15,515	Q1 2025 New
XMHQ Invesco Exchange Traded Fd Tr ETFs	$0	$1.94 Million 0.22% of portfolio	21,151	Q1 2025 Reduced 7.67%
JEPQ J P Morgan ETF Tr Nasdaq Equit ETFs	$0	$1.81 Million 0.21% of portfolio	34,874	Q1 2025 Added 14.84%
IJS Ishares S&P Smallcap 600 Value ETFs	$0	$1.82 Million 0.21% of portfolio	18,654	Q1 2025 Reduced 12.64%
IUSV Ishares Core S&P U.S. Value Et ETFs	$0	$1.82 Million 0.21% of portfolio	19,680	Q1 2025 Added 1.87%
FVD First Tr Value Line Divid Inde ETFs	$0	$1.85 Million 0.21% of portfolio	41,543	Q1 2025 Reduced 34.75%
XLK Technology Sector Spdr ETFs	$0	$1.81 Million 0.21% of portfolio	8,755	Q1 2025 Reduced 2.49%
QJUN First Tr ETF	$0	$1.74 Million 0.2% of portfolio	65,927	Q1 2025 Reduced 6.96%
DYNF Blackrock ETF Tr U S Equity Fa ETFs	$0	$1.79 Million 0.2% of portfolio	36,756	Q1 2025 Reduced 43.83%
FAUG First Tr ETF Viii Cboe Vest Us ETFs	$0	$1.78 Million 0.2% of portfolio	39,207	Q1 2025 Reduced 3.01%
TPSC Timothy Plan U S Sm Cap Core E ETFs	$0	$1.52 Million 0.17% of portfolio	41,182	Q1 2025 Added 5.19%
IJH Ishares Core S&P Mid Cap ETF ETFs	$0	$1.49 Million 0.17% of portfolio	25,530	Q1 2025 Added 7.52%
VEU Vanguard Ftse All World Ex Us ETFs	$0	$1.42 Million 0.16% of portfolio	23,386	Q1 2025 Added 22.56%
AIRR First Tr Vi Rba Amern Indl Ren ETFs	$0	$1.45 Million 0.16% of portfolio	21,190	Q1 2025 Added 14.08%
XJUN Ft Exch Trd Fd Viii Cboe Vest ETFs	$0	$1.38 Million 0.16% of portfolio	35,965	Q1 2025 Reduced 1.61%
TPHD Timothy Plan High Divid Stk Et ETFs	$0	$1.29 Million 0.15% of portfolio	34,187	Q1 2025 Reduced 13.87%
DGRO Ishares Core Dividend Growth E ETFs	$0	$1.32 Million 0.15% of portfolio	21,399	Q1 2025 Added 4.83%
FIW First Trust Water ETF ETFs	$0	$1.29 Million 0.15% of portfolio	12,790	Q1 2025 Added 7.61%
DIVO Amplify ETF Tr Amplify Cwp Enh ETFs	$0	$1.34 Million 0.15% of portfolio	32,770	Q1 2025 Added 14.85%
VPU Vanguard Utilities ETF ETFs	$0	$1.31 Million 0.15% of portfolio	7,670	Q1 2025 Added 92.18%
CGUS Capital Group Core Equity ETF	$0	$1.32 Million 0.15% of portfolio	39,608	Q1 2025 Added 37.12%
JEPI J P Morgan Exchange Traded Fd ETFs	$0	$1.26 Million 0.14% of portfolio	22,063	Q1 2025 Reduced 8.57%

Summary

Portfolio
No. of Stocks 439
Current Value $877 Million
Prior Value $962 Million
Filing
Period Q1 2025
Filing Date May 07, 2025
Form Type 13F-HR
Activity in Q1 2025
New Purchases 45 stocks
Additional Purchases 174 stocks
Sold out of 0 stocks
Reduced holdings in 197 stocks

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First Heartland Consultants, Inc. Portfolio Holdings