First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$930 Million
Q3 2024

First Heartland Consultants, Inc. has filed its 13F form on November 05, 2024 for Q3 2024 where it was disclosed a total value porftolio of $930 Million distributed in 453 stocks.

Among their holdings, we can observe that their the top five positions include companies like: ETF Ser Solutions Aptus Collar with a value of $34M, Spdr Portfolio S&P 500 ETF (Ma with a value of $33.8M, Invesco Qqq Trust, Series 1 with a value of $32M, Spdr S&P 500 ETF Trust with a value of $29.2M, and Vanguard Bd Index Fd Inc Short with a value of $28.2M.

Examining the 13F form we can see an decrease of $503M in the current position value, from $1.43B to 930M.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $930 Million

ETFs: $741 Million

Technology: $44 Million

Consumer Cyclical: $22.3 Million

Financial Services: $19.9 Million

Communication Services: $11.6 Million

Healthcare: $11 Million

Consumer Defensive: $9.41 Million

Industrials: $9.13 Million

Other: $10.1 Million

Stock Holdings Table ETFs Only

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
ACIO ETF Ser Solutions Aptus Collar ETFs	$0	$34 Million 3.65% of portfolio	854,375	Q3 2024 Added 5.8%
SPLG Spdr Portfolio S&P 500 ETF (Ma ETFs	$0	$33.8 Million 3.63% of portfolio	500,657	Q3 2024 Added 1.67%
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$32 Million 3.44% of portfolio	65,592	Q3 2024 Added 29.19%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$29.2 Million 3.14% of portfolio	50,868	Q3 2024 Added 12.16%
BSV Vanguard Bd Index Fd Inc Short ETFs	$0	$28.2 Million 3.03% of portfolio	358,005	Q3 2024 Reduced 4.12%
IVW Ishares S&P 500 Growth ETF ETFs	$0	$27 Million 2.9% of portfolio	281,466	Q3 2024 Added 66.05%
VUG Vanguard Growth ETF ETFs	$0	$20.1 Million 2.16% of portfolio	52,259	Q3 2024 Reduced 0.04%
OSCV Opus Small Cap Value ETF ETFs	$0	$20.1 Million 2.16% of portfolio	536,209	Q3 2024 Added 0.11%
RDVY First Trust Rising Dividend Ac ETFs	$0	$20.1 Million 2.16% of portfolio	339,475	Q3 2024 Added 71.89%
SPYG Spdr Portfolio ETFs	$0	$18.9 Million 2.03% of portfolio	227,360	Q3 2024 Added 2.82%
SPDW Spdr Ser Tr Fds Spdr Portfolio ETFs	$0	$18.5 Million 1.99% of portfolio	492,042	Q3 2024 Added 17.28%
FIXD First Tr ETF Viii Tcw Opportun ETFs	$0	$17.8 Million 1.92% of portfolio	393,695	Q3 2024 Added 3.81%
SPYV Spdr Portfolio S&P 500 Value E ETFs	$0	$16.3 Million 1.75% of portfolio	307,562	Q3 2024 Added 0.53%
DRSK ETF Ser Solutions Aptus Define ETFs	$0	$15.9 Million 1.71% of portfolio	561,739	Q3 2024 Added 26.94%
IWV Ishares Russell 3000 ETF ETFs	$0	$14.9 Million 1.6% of portfolio	45,674	Q3 2024 Added 243.05%
VIG Vanguard Dividend Appreciation ETFs	$0	$12.5 Million 1.34% of portfolio	63,043	Q3 2024 Added 5.88%
EMXC Ishares Inc Msci Emerging Mkts ETFs	$0	$12.3 Million 1.32% of portfolio	200,543	Q3 2024 Added 2.35%
SDVY First Tr ETF Vi Smid Cap Risin ETFs	$0	$11.7 Million 1.25% of portfolio	320,792	Q3 2024 Added 33.22%
DIA Spdr Dow Jones Industrial Average ETF Trust ETFs	$0	$10.6 Million 1.14% of portfolio	25,162	Q3 2024 Added 6.31%
VTV Vanguard Value ETF ETFs	$0	$10 Million 1.07% of portfolio	57,268	Q3 2024 Added 0.34%
ADME ETF Ser Solutions Aptus Drawnd ETFs	$0	$9.57 Million 1.03% of portfolio	207,115	Q3 2024 Reduced 0.12%
VBK Vanguard Small Cap Growth ETF ETFs	$0	$9.01 Million 0.97% of portfolio	33,701	Q3 2024 Added 31.91%
GRID First Tr Nasdaq Clean Edge Sma ETFs	$0	$8.85 Million 0.95% of portfolio	69,580	Q3 2024 Added 81.67%
IVV Ishares Core S&P 500 ETF ETFs	$0	$8.46 Million 0.91% of portfolio	14,666	Q3 2024 Added 2.49%
VEA Vanguard Ftse Developed Market ETFs	$0	$8.43 Million 0.91% of portfolio	159,631	Q3 2024 Added 0.06%
MINT Pimco ETF Tr Enhanced Sht Matu ETFs	$0	$7.33 Million 0.79% of portfolio	72,766	Q3 2024 Reduced 4.49%
IVE Ishares S&P 500 Value ETF ETFs	$0	$6.77 Million 0.73% of portfolio	34,313	Q3 2024 Reduced 11.43%
BKAG Bny Mellon ETF Tr Core Bond Et ETFs	$0	$6.64 Million 0.71% of portfolio	153,864	Q3 2024 Reduced 27.59%
ITOT Ishares Core S&P Total U.S. St ETFs	$0	$6.13 Million 0.66% of portfolio	48,813	Q3 2024 Reduced 5.36%
SPGM Spdr Index Shs Fds S Spdr Port ETFs	$0	$6.18 Million 0.66% of portfolio	95,480	Q3 2024 Reduced 16.29%
BNDX Vanguard Total International B ETFs	$0	$6.16 Million 0.66% of portfolio	122,424	Q3 2024 Reduced 0.73%
VTI Vanguard Total Stock Market Et ETFs	$0	$5.89 Million 0.63% of portfolio	20,807	Q3 2024 Added 17.84%
IYW Ishares Dj Us Tech ETF ETFs	$0	$5.35 Million 0.58% of portfolio	35,310	Q3 2024 Reduced 4.8%
COWZ Pacer Fds Tr Us Cash Cows 100 ETFs	$0	$5.32 Million 0.57% of portfolio	91,996	Q3 2024 Reduced 45.65%
FMB First Tr Exchange Traded Fd Ii ETFs	$0	$5.15 Million 0.55% of portfolio	99,197	Q3 2024 Reduced 1.54%
BIV Vanguard Bd Index Fd Inc Inter ETFs	$0	$5.09 Million 0.55% of portfolio	64,989	Q3 2024 Reduced 0.09%
EDIV Spdr S&P Emerging Dividends Et ETFs	$0	$5.08 Million 0.55% of portfolio	134,863	Q3 2024 New
IUSG Ishares Core S&P U.S Growth Et ETFs	$0	$4.95 Million 0.53% of portfolio	37,496	Q3 2024 Reduced 2.05%
FDL First Tr Morningstar Dividend ETFs	$0	$4.95 Million 0.53% of portfolio	117,959	Q3 2024 Reduced 50.59%
IUSB Ishares Core Total Usd Bond Ma ETFs	$0	$4.84 Million 0.52% of portfolio	102,664	Q3 2024 Added 38.52%
BND Vanguard Bd Index Fd Inc Total ETFs	$0	$4.83 Million 0.52% of portfolio	64,361	Q3 2024 Reduced 53.81%
QQQM Invesco Exchange Traded Fd Tr ETFs	$0	$4.81 Million 0.52% of portfolio	23,921	Q3 2024 Added 21.22%
VB Vanguard Small Cap ETF ETFs	$0	$4.47 Million 0.48% of portfolio	18,842	Q3 2024 Reduced 43.47%
EFA Ishares Tr Msci Eafe ETF ETFs	$0	$3.78 Million 0.41% of portfolio	45,154	Q3 2024 Reduced 60.27%
VOO Vanguard Index Fds S&P 500 ETF ETFs	$0	$3.84 Million 0.41% of portfolio	7,276	Q3 2024 Added 9.45%
IJS Ishares S&P Smallcap 600 Value ETFs	$0	$3.69 Million 0.4% of portfolio	34,251	Q3 2024 Added 0.02%
XMHQ Invesco Exchange Traded Fd Tr ETFs	$0	$3.53 Million 0.38% of portfolio	34,456	Q3 2024 Reduced 31.39%
IYY Ishares Tr ETFs	$0	$3.31 Million 0.36% of portfolio	23,742	Q3 2024 Added 1.7%
BLV Vanguard Bd Index Fd Inc Long ETFs	$0	$3.21 Million 0.34% of portfolio	42,642	Q3 2024 Added 0.99%
JAAA Janus Detroit Str Tr Janus Hen ETFs	$0	$3.16 Million 0.34% of portfolio	62,042	Q3 2024 Reduced 80.9%

Summary

Portfolio
No. of Stocks 453
Current Value $930 Million
Prior Value $1.43 Billion
Filing
Period Q3 2024
Filing Date November 05, 2024
Form Type 13F-HR
Activity in Q3 2024
New Purchases 51 stocks
Additional Purchases 176 stocks
Sold out of 0 stocks
Reduced holdings in 204 stocks

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First Heartland Consultants, Inc. Portfolio Holdings