First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$877 Million
Q1 2025

First Heartland Consultants, Inc. has filed its 13F form on May 07, 2025 for Q1 2025 where it was disclosed a total value porftolio of $877 Million distributed in 439 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Spdr Portfolio S&P 500 ETF (Ma with a value of $32.9M, ETF Ser Solutions Aptus Collar with a value of $32.5M, Spdr S&P 500 ETF Trust with a value of $29M, First Tr ETF Viii Tcw Unconstr with a value of $23M, and ETF Ser Solutions Aptus Define with a value of $21.4M.

Examining the 13F form we can see an decrease of $84.8M in the current position value, from $962M to 877M.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $877 Million

ETFs: $747 Million

Technology: $34.8 Million

Financial Services: $24.2 Million

Consumer Cyclical: $18.8 Million

Healthcare: $10.6 Million

Communication Services: $10.3 Million

Consumer Defensive: $8.8 Million

Industrials: $8.29 Million

Other: $6.79 Million

Stock Holdings Table ETFs Only

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
SPLG Spdr Portfolio S&P 500 ETF (Ma ETFs	$0	$32.9 Million 3.75% of portfolio	500,231	Q1 2025 Added 1.85%
ACIO ETF Ser Solutions Aptus Collar ETFs	$0	$32.5 Million 3.7% of portfolio	839,558	Q1 2025 Added 2.04%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$29 Million 3.3% of portfolio	51,761	Q1 2025 Reduced 2.23%
UCON First Tr ETF Viii Tcw Unconstr ETFs	$0	$23 Million 2.63% of portfolio	931,294	Q1 2025 Added 54.67%
DRSK ETF Ser Solutions Aptus Define ETFs	$0	$21.4 Million 2.44% of portfolio	783,654	Q1 2025 Added 2.67%
SPDW Spdr Ser Tr Fds Spdr Portfolio ETFs	$0	$20.4 Million 2.32% of portfolio	559,202	Q1 2025 Added 0.83%
OSCV Opus Small Cap Value ETF ETFs	$0	$19.7 Million 2.25% of portfolio	566,643	Q1 2025 Added 2.35%
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$19.5 Million 2.23% of portfolio	41,613	Q1 2025 Reduced 34.31%
SPYV Spdr Portfolio S&P 500 Value E ETFs	$0	$17.1 Million 1.95% of portfolio	335,168	Q1 2025 Added 1.59%
RDVY First Trust Rising Dividend Ac ETFs	$0	$16.8 Million 1.92% of portfolio	287,653	Q1 2025 Reduced 25.26%
SPYG Spdr Portfolio ETFs	$0	$16.5 Million 1.88% of portfolio	204,926	Q1 2025 Reduced 7.22%
BSV Vanguard Bd Index Fd Inc Short ETFs	$0	$16.4 Million 1.87% of portfolio	209,928	Q1 2025 Reduced 29.67%
IVW Ishares S&P 500 Growth ETF ETFs	$0	$16.2 Million 1.85% of portfolio	174,349	Q1 2025 Added 6.03%
MINT Pimco ETF Tr Enhanced Sht Matu ETFs	$0	$14.8 Million 1.68% of portfolio	146,811	Q1 2025 Added 66.9%
EMXC Ishares Inc Msci Emerging Mkts ETFs	$0	$12.4 Million 1.41% of portfolio	224,510	Q1 2025 Reduced 1.03%
FDL First Tr Morningstar Dividend ETFs	$0	$11.9 Million 1.36% of portfolio	273,750	Q1 2025 Added 125.43%
DIA Spdr Dow Jones Industrial Average ETF Trust ETFs	$0	$11.3 Million 1.29% of portfolio	26,971	Q1 2025 Reduced 20.01%
VUG Vanguard Growth ETF ETFs	$0	$11.3 Million 1.28% of portfolio	30,339	Q1 2025 Reduced 16.58%
FLGV Franklin Templeton ETF Trfrank ETFs	$0	$9.81 Million 1.12% of portfolio	476,871	Q1 2025 Reduced 37.62%
SDVY First Tr ETF Vi Smid Cap Risin ETFs	$0	$9.57 Million 1.09% of portfolio	285,780	Q1 2025 Reduced 6.04%
TLH Ishares Barclays 10 20 Yr Trea ETFs	$0	$9.56 Million 1.09% of portfolio	92,123	Q1 2025 New
VTV Vanguard Value ETF ETFs	$0	$9.14 Million 1.04% of portfolio	52,909	Q1 2025 Reduced 11.87%
ADME ETF Ser Solutions Aptus Drawnd ETFs	$0	$8.83 Million 1.01% of portfolio	198,764	Q1 2025 Added 2.0%
CGDV Capital Group Divid Value ETF ETFs	$0	$8.56 Million 0.98% of portfolio	240,137	Q1 2025 Added 318.63%
VEA Vanguard Ftse Developed Market ETFs	$0	$8.37 Million 0.95% of portfolio	164,730	Q1 2025 Reduced 7.87%
IWV Ishares Russell 3000 ETF ETFs	$0	$8.33 Million 0.95% of portfolio	26,220	Q1 2025 Reduced 4.84%
GRID First Tr Nasdaq Clean Edge Sma ETFs	$0	$8.2 Million 0.94% of portfolio	72,519	Q1 2025 Added 3.21%
VIG Vanguard Dividend Appreciation ETFs	$0	$7.81 Million 0.89% of portfolio	42,894	Q1 2025 Reduced 12.47%
BKAG Bny Mellon ETF Tr Core Bond Et ETFs	$0	$7.77 Million 0.89% of portfolio	184,431	Q1 2025 Added 1.35%
PTRB Pgim ETF Tr Total Return Bd Et ETFs	$0	$7.53 Million 0.86% of portfolio	180,506	Q1 2025 Added 2,563.12%
RLY Ssga Active ETF Tr ETFs	$0	$7.47 Million 0.85% of portfolio	261,690	Q1 2025 Added 81.39%
FBCG Fidelity Covington Tr Blue Chi ETFs	$0	$6.83 Million 0.78% of portfolio	170,913	Q1 2025 Added 16.07%
LMBS First Tr ETF Fd Iv First Tr Lo ETFs	$0	$6.47 Million 0.74% of portfolio	131,664	Q1 2025 Added 26.13%
FMB First Tr Exchange Traded Fd Ii ETFs	$0	$6.52 Million 0.74% of portfolio	129,230	Q1 2025 Added 22.22%
IVV Ishares Core S&P 500 ETF ETFs	$0	$6.39 Million 0.73% of portfolio	11,377	Q1 2025 Reduced 26.84%
QDEC First Tr Ex Tr Fd Viii Cboe Ve ETFs	$0	$6.3 Million 0.72% of portfolio	240,855	Q1 2025 Added 154.92%
BNDX Vanguard Total International B ETFs	$0	$6.09 Million 0.69% of portfolio	124,673	Q1 2025 Reduced 6.85%
VTI Vanguard Total Stock Market Et ETFs	$0	$6.05 Million 0.69% of portfolio	22,014	Q1 2025 Reduced 1.5%
IVE Ishares S&P 500 Value ETF ETFs	$0	$5.88 Million 0.67% of portfolio	30,842	Q1 2025 Reduced 18.8%
ITOT Ishares Core S&P Total U.S. St ETFs	$0	$5.63 Million 0.64% of portfolio	46,145	Q1 2025 Added 0.98%
BIV Vanguard Bd Index Fd Inc Inter ETFs	$0	$5.52 Million 0.63% of portfolio	72,144	Q1 2025 Added 4.25%
IEF Ishares Barclays ETFs	$0	$5.48 Million 0.62% of portfolio	57,429	Q1 2025 Added 204.5%
EDIV Spdr S&P Emerging Dividends Et ETFs	$0	$5.47 Million 0.62% of portfolio	153,273	Q1 2025 Reduced 3.85%
MTUM Ishares Msci Usa Momentum Fact ETFs	$0	$5.31 Million 0.61% of portfolio	26,294	Q1 2025 Added 35.87%
IYW Ishares Dj Us Tech ETF ETFs	$0	$5.22 Million 0.6% of portfolio	37,167	Q1 2025 Reduced 8.61%
EUSA Ishares Msci Usa Equal Weighte ETFs	$0	$5.24 Million 0.6% of portfolio	55,994	Q1 2025 Added 103.76%
QQQM Invesco Exchange Traded Fd Tr ETFs	$0	$5.08 Million 0.58% of portfolio	26,337	Q1 2025 Added 5.31%
SHY Ishares Barclays 1 3 Year Trea ETFs	$0	$4.85 Million 0.55% of portfolio	58,621	Q1 2025 Added 50.94%
GCC Wisdom Tree Continuous Commodity Index Fund ETFs	$94.4M	$4.81 Million 0.55% of portfolio	245,533	Q1 2025 New
VOO Vanguard Index Fds S&P 500 ETF ETFs	$0	$4.75 Million 0.54% of portfolio	9,247	Q1 2025 Reduced 35.79%

Summary

Portfolio
No. of Stocks 439
Current Value $877 Million
Prior Value $962 Million
Filing
Period Q1 2025
Filing Date May 07, 2025
Form Type 13F-HR
Activity in Q1 2025
New Purchases 45 stocks
Additional Purchases 174 stocks
Sold out of 0 stocks
Reduced holdings in 197 stocks

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First Heartland Consultants, Inc. Portfolio Holdings