First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$877 Million
Q1 2025

First Heartland Consultants, Inc. has filed its 13F form on May 07, 2025 for Q1 2025 where it was disclosed a total value porftolio of $877 Million distributed in 439 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Spdr Portfolio S&P 500 ETF (Ma with a value of $32.9M, ETF Ser Solutions Aptus Collar with a value of $32.5M, Spdr S&P 500 ETF Trust with a value of $29M, First Tr ETF Viii Tcw Unconstr with a value of $23M, and ETF Ser Solutions Aptus Define with a value of $21.4M.

Examining the 13F form we can see an decrease of $84.8M in the current position value, from $962M to 877M.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $877 Million

ETFs: $747 Million

Technology: $34.8 Million

Financial Services: $24.2 Million

Consumer Cyclical: $18.8 Million

Healthcare: $10.6 Million

Communication Services: $10.3 Million

Consumer Defensive: $8.8 Million

Industrials: $8.29 Million

Other: $6.79 Million

Stock Holdings Table ETFs Only

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
XBI Spdr Ser Tr Spdr S&P Biotech E ETFs	$0	$514,000 0.06% of portfolio	6,344	Q1 2025 Added 2.72%
SPYD Spdr Portfolio S&P 500 High Di ETFs	$0	$501,000 0.06% of portfolio	11,323	Q1 2025 Added 0.13%
IFRA Ishares Tr ETFs	$0	$499,000 0.06% of portfolio	11,085	Q1 2025 Reduced 36.56%
GLD Spdr Gold Trust ETFs	$104B	$511,000 0.06% of portfolio	1,775	Q1 2025 Added 13.56%
SCHG Schwab Strategic Tr Us Large C ETFs	$0	$493,000 0.06% of portfolio	19,689	Q1 2025 Added 117.99%
INDA Ishares Msci India Index Fund ETFs	$0	$542,000 0.06% of portfolio	10,537	Q1 2025 Added 13.85%
TMFC Rbb Rf Inc Motley Fool 100 Ind ETFs	$0	$502,000 0.06% of portfolio	9,030	Q1 2025 Added 14.42%
XLG Invesco Exchange Traded Fd Tr ETFs	$0	$499,000 0.06% of portfolio	10,853	Q1 2025 Reduced 5.1%
FXZ First Tr Exchange Traded Fd Fi ETFs	$0	$423,000 0.05% of portfolio	7,631	Q1 2025 Added 1.42%
FNX First Tr Mid Cap Core Alphadex ETFs	$0	$434,000 0.05% of portfolio	3,984	Q1 2025 Reduced 14.73%
ARKF Ark ETF Tr Fintech Innovation ETFs	$0	$410,000 0.05% of portfolio	12,340	Q1 2025 Added 6.89%
OEF Ishares S&P 100 ETF ETFs	$0	$413,000 0.05% of portfolio	1,554	Q1 2025 New
VNQ Vanguard Specialized Funds Van ETFs	$0	$440,000 0.05% of portfolio	4,861	Q1 2025 Reduced 4.57%
FDN First Tr Fd Dow Jones ETFs	$0	$445,000 0.05% of portfolio	2,006	Q1 2025 Reduced 59.95%
IBD Northern Lts Fd Tr Iv Inspire ETFs	$0	$424,000 0.05% of portfolio	17,879	Q1 2025 Added 5.91%
SDY Spdr Series Tr Spdr S&P Divide ETFs	$0	$401,000 0.05% of portfolio	2,957	Q1 2025 Reduced 6.63%
FTCS First Trust Capital Strength E ETFs	$0	$447,000 0.05% of portfolio	4,993	Q1 2025 Reduced 0.72%
FIXD First Tr ETF Viii Tcw Opportun ETFs	$0	$481,000 0.05% of portfolio	10,991	Q1 2025 Reduced 73.99%
VTEB Vanguard Mun Bd Fds Tax Exempt ETFs	$0	$444,000 0.05% of portfolio	8,962	Q1 2025 Reduced 10.34%
XLF Financial Sector Spdr ETFs	$0	$402,000 0.05% of portfolio	8,071	Q1 2025 Reduced 2.18%
QWLD Spdr Index Shs Fds ETFs	$0	$478,000 0.05% of portfolio	3,747	Q1 2025 Reduced 5.95%
SPHD Invesco ETF Tr Ii S&P 500 High ETFs	$0	$400,000 0.05% of portfolio	7,977	Q1 2025 Reduced 2.28%
SPGP Invesco Exchange Traded Fd Tr ETFs	$0	$463,000 0.05% of portfolio	4,643	Q1 2025 Reduced 30.43%
ITA Ishares Tr ETFs	$0	$477,000 0.05% of portfolio	3,120	Q1 2025 Reduced 8.77%
IYLD Ishares Tr Ishares Morningstar ETFs	$0	$463,000 0.05% of portfolio	23,078	Q1 2025 Reduced 4.27%
POCT Innovator U.S. Equity Power Bu ETFs	$0	$341,000 0.04% of portfolio	8,800	Q4 2024 Added 43.67%
QYLD Global X Fdsnasdaq 100 Covered ETFs	$0	$330,000 0.04% of portfolio	19,850	Q1 2025 Added 4.82%
XYLD Global X Fds S&P 500 Covered C ETFs	$0	$329,000 0.04% of portfolio	8,336	Q1 2025 Added 5.51%
VFH Vanguard Financial ETF ETFs	$0	$342,000 0.04% of portfolio	2,866	Q4 2024 Added 45.04%
JAAA Janus Detroit Str Tr Janus Hen ETFs	$0	$365,000 0.04% of portfolio	7,210	Q1 2025 Added 10.13%
AOM Ishares Tr Core Moderate Alloc ETFs	$0	$335,000 0.04% of portfolio	7,641	Q1 2025 Reduced 11.56%
PFF Ishares Trust Ishares Pfd And ETFs	$0	$366,000 0.04% of portfolio	11,925	Q1 2025 Reduced 3.9%
KIE Spdr S&P Insurance ETF ETFs	$0	$365,000 0.04% of portfolio	6,035	Q1 2025 Added 9.53%
DVY Ishares Tr ETFs	$0	$333,000 0.04% of portfolio	2,486	Q1 2025 Reduced 86.8%
SLV I Shares Silver Trust ETFs	$17.1B	$352,000 0.04% of portfolio	11,361	Q1 2025 Added 0.09%
TPLE Timothy Plan Us Large/Mid Core ETFs	$0	$357,000 0.04% of portfolio	14,110	Q1 2025 Reduced 7.07%
DJUN First Tr Ex Trd Viii Cboe Vest Technology	$0	$335,000 0.04% of portfolio	8,000	Q1 2025 Reduced 32.02%
VCLT Vanguard Lg Trm Corp Bd ETF ETFs	$0	$366,000 0.04% of portfolio	4,834	Q4 2024 Added 2.87%
SLYG Spdr S&P 600 Small Cap Growth ETFs	$0	$320,000 0.04% of portfolio	3,865	Q1 2025 Reduced 1.9%
KWEB Kraneshares Tr Csi China Inter ETFs	$0	$339,000 0.04% of portfolio	9,726	Q1 2025 New
SPTM Spdr Portfolio S&P 1500 Compos ETFs	$0	$375,000 0.04% of portfolio	5,520	Q1 2025 Reduced 10.75%
VV Vanguard Large Cap ETF ETFs	$0	$358,000 0.04% of portfolio	1,393	Q1 2025 Added 0.07%
KNG Ft Cboe Vest S&P 500 Dividend ETFs	$0	$315,000 0.04% of portfolio	6,250	Q1 2025 Added 2.85%
WINN Harbor ETF Tr Harbor Long Term ETFs	$0	$337,000 0.04% of portfolio	13,240	Q1 2025 Reduced 0.82%
DJUL First Tr Exch Trd Fd Viii Ft C Technology	$0	$348,000 0.04% of portfolio	8,527	Q1 2025 Reduced 33.16%
QTEC First Trust Nasdaq 100 Technol ETFs	$0	$392,000 0.04% of portfolio	2,262	Q1 2025 Reduced 63.56%
EMLP First Tr Exchange Traded Iv ETFs	$0	$374,000 0.04% of portfolio	10,000	Q1 2025 Added 18.74%
TPHE Timothy Plan High Divid Stk En ETFs	$0	$359,000 0.04% of portfolio	13,992	Q1 2025 Reduced 11.12%
EMB Ishares Tr ETFs	$0	$313,000 0.04% of portfolio	3,459	Q1 2025 Added 21.41%
SPTS Spdr Portfolio Short Term Trea ETFs	$0	$384,000 0.04% of portfolio	13,164	Q1 2025 New

Summary

Portfolio
No. of Stocks 439
Current Value $877 Million
Prior Value $962 Million
Filing
Period Q1 2025
Filing Date May 07, 2025
Form Type 13F-HR
Activity in Q1 2025
New Purchases 45 stocks
Additional Purchases 174 stocks
Sold out of 0 stocks
Reduced holdings in 197 stocks

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First Heartland Consultants, Inc. Portfolio Holdings