Sterling Financial Planning, Inc. Portfolio Holdings

Sterling Financial Planning, Inc.

$266 Million
Q1 2025

Sterling Financial Planning, Inc. has filed its 13F form on April 28, 2025 for Q1 2025 where it was disclosed a total value porftolio of $266 Million distributed in 109 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Ishares Gold Trust with a value of $17.9M, Ishares S&P Midcap 400 Value E with a value of $16.7M, Ishares S&P Small Cap 600 Grow with a value of $14.7M, Ishares S&P Midcap 400 Growth with a value of $14.5M, and Ishares S&P 500 Growth ETF with a value of $14.3M.

Examining the 13F form we can see an increase of $2.8M in the current position value, from $264M to 266M.

Below you can find more details about Sterling Financial Planning, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $266 Million

ETFs: $242 Million

Technology: $5.67 Million

Healthcare: $3.84 Million

Financial Services: $3.73 Million

Industrials: $2.64 Million

Energy: $2.18 Million

Consumer Defensive: $1.74 Million

Communication Services: $1.64 Million

Other: $2.57 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
IAU Ishares Gold Trust ETFs	$53.1B	$17.9 Million 6.73% of portfolio	304,027	Q1 2025 Reduced 3.31%
IJJ Ishares S&P Midcap 400 Value E ETFs	$0	$16.7 Million 6.28% of portfolio	139,790	Q1 2025 Added 3.44%
IJT Ishares S&P Small Cap 600 Grow ETFs	$0	$14.7 Million 5.51% of portfolio	117,936	Q1 2025 Added 4.95%
IJK Ishares S&P Midcap 400 Growth ETFs	$0	$14.5 Million 5.46% of portfolio	174,554	Q1 2025 Added 5.01%
IVW Ishares S&P 500 Growth ETF ETFs	$0	$14.3 Million 5.38% of portfolio	154,375	Q1 2025 Added 0.72%
DFIV Dimensional ETF Tr ETFs	$0	$12.4 Million 4.66% of portfolio	315,493	Q1 2025 Added 11.79%
FNDX Schwab Fundamental U S Large C ETFs	$0	$9.64 Million 3.62% of portfolio	408,307	Q1 2025 Added 2.74%
VYM Vanguard Whitehall Fds (Vangua ETFs	$0	$9.2 Million 3.45% of portfolio	71,305	Q1 2025 Added 2.06%
DISV Dimensional ETF Tr Dimensional ETFs	$0	$8.44 Million 3.17% of portfolio	289,717	Q1 2025 Added 14.05%
IJS Ishares S&P Smallcap 600 Value ETFs	$0	$7.81 Million 2.93% of portfolio	80,080	Q1 2025 Reduced 1.1%
BIV Vanguard Bd Index Fd Inc Inter ETFs	$0	$7.77 Million 2.92% of portfolio	101,426	Q1 2025 Added 7.61%
IVV Ishares Core S&P 500 ETF ETFs	$0	$7.07 Million 2.66% of portfolio	12,587	Q1 2025 Reduced 0.34%
XBJA Innovator Etfs Tr Us Equity Ac ETFs	$0	$7.06 Million 2.65% of portfolio	249,942	Q1 2025 Added 8.66%
DFSV Dimensional ETF Tr Dimensional ETFs	$0	$6.56 Million 2.46% of portfolio	232,928	Q1 2025 Added 13.8%
DFIP Dimensional ETF Tr Inflation P ETFs	$0	$5.26 Million 1.98% of portfolio	125,011	Q1 2025 Added 29.51%
DFEV Dimensional ETF Tr Emerging Mk ETFs	$0	$4.75 Million 1.78% of portfolio	175,669	Q1 2025 Added 13.6%
IVE Ishares S&P 500 Value ETF ETFs	$0	$4.46 Million 1.67% of portfolio	23,384	Q1 2025 Reduced 0.06%
EFG Msci Eafe Growth ETF ETFs	$0	$4.19 Million 1.57% of portfolio	41,934	Q1 2025 Reduced 2.41%
IJH Ishares Core S&P Mid Cap ETF ETFs	$0	$4.19 Million 1.57% of portfolio	71,761	Q1 2025 Reduced 1.34%
GOVT Ishares U.S. Treasury Bond ETF ETFs	$0	$4.09 Million 1.54% of portfolio	177,861	Q1 2025 Reduced 17.04%
GLD Spdr Gold Trust ETFs	$106B	$4.01 Million 1.51% of portfolio	13,923	Q1 2025 Reduced 4.83%
BSV Vanguard Bd Index Fd Inc Short ETFs	$0	$3.7 Million 1.39% of portfolio	47,328	Q1 2025 Reduced 16.34%
AAPL Apple Inc. Technology	$3.39T	$3.47 Million 1.3% of portfolio	15,612	Q1 2025 Reduced 2.12%
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$3.17 Million 1.19% of portfolio	6,760	Q1 2025 Added 1.76%
VOE Vanguard Mid Cap Value Index F ETFs	$0	$3.16 Million 1.18% of portfolio	19,655	Q1 2025 Reduced 0.11%
VTEB Vanguard Mun Bd Fds Tax Exempt ETFs	$0	$3.1 Million 1.16% of portfolio	62,394	Q1 2025 Reduced 0.12%
VNQ Vanguard Specialized Funds Van ETFs	$0	$2.92 Million 1.1% of portfolio	32,302	Q1 2025 Reduced 2.68%
IDV Ishares Tr ETFs	$0	$2.87 Million 1.08% of portfolio	92,480	Q1 2025 Reduced 23.28%
VCSH Vanguard Sht Term Corp Bd ETF ETFs	$0	$2.71 Million 1.02% of portfolio	34,376	Q1 2025 Added 24.98%
FNDC Schwab Fundamental Intl Small ETFs	$0	$2.35 Million 0.88% of portfolio	64,819	Q1 2025 Reduced 15.79%
VOT Vanguard Mid Cap Growth Index ETFs	$0	$2.34 Million 0.88% of portfolio	9,547	Q1 2025 Added 4.08%
VBR Vanguard Small Cap Value ETF ETFs	$0	$2.18 Million 0.82% of portfolio	11,729	Q1 2025 Added 0.04%
VTIP Vanguard Sht Trm Inflt Prot Fd ETFs	$0	$2.11 Million 0.79% of portfolio	42,196	Q1 2025 Added 12.12%
BNDX Vanguard Total International B ETFs	$0	$2.1 Million 0.79% of portfolio	42,919	Q1 2025 Reduced 39.1%
VBK Vanguard Small Cap Growth ETF ETFs	$0	$2.04 Million 0.77% of portfolio	8,103	Q1 2025 Reduced 1.0%
JNJ Johnson & Johnson Healthcare	$408B	$2.04 Million 0.77% of portfolio	12,295	Q1 2025 Added 47.62%
DGS Wisdomtree Emerging Markets Sm ETFs	$0	$1.93 Million 0.72% of portfolio	39,954	Q1 2025 Reduced 0.75%
MUB Ishares National Muni Bond ETF ETFs	$0	$1.82 Million 0.68% of portfolio	17,243	Q1 2025 Reduced 25.8%
TIP Ishares Tr Tips Bd ETF ETFs	$0	$1.76 Million 0.66% of portfolio	15,876	Q1 2025 Reduced 36.5%
VEA Vanguard Ftse Developed Market ETFs	$0	$1.66 Million 0.62% of portfolio	32,599	Q1 2025 Added 2.25%
XOM Exxon Mobil Corp Energy	$452B	$1.59 Million 0.6% of portfolio	13,355	Q1 2025 Added 53.28%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$1.47 Million 0.55% of portfolio	2,623	Q4 2024 Reduced 3.28%
MSFT Microsoft Corp Technology	$2.94T	$1.38 Million 0.52% of portfolio	3,688	Q1 2025 Reduced 0.7%
PRF Invesco Exchange Traded Fd Tr ETFs	$0	$1.37 Million 0.51% of portfolio	33,870	Q1 2025 Reduced 2.64%
SCZ Ishares Tr Msci Eafe Small Cap ETFs	$0	$1.32 Million 0.5% of portfolio	20,772	Q1 2025 Reduced 1.68%
BRK-B Berkshire Hathaway Inc Class B Financial Services	$691B	$1.28 Million 0.48% of portfolio	2,404	Q1 2025 Added 9.97%
IJR Ishares Core S&P Sm Cap ETF ETFs	$0	$1.19 Million 0.45% of portfolio	11,380	Q1 2025 Added 1.72%
SIGI Selective Insurance Group Inc Financial Services	$5.26B	$1.05 Million 0.39% of portfolio	11,418	Q1 2025 Reduced 9.51%
DFAR Dimensional ETF Tr Dimensional ETFs	$0	$1.05 Million 0.39% of portfolio	44,137	Q1 2025 Added 7.21%
O Realty Income Corp Real Estate	$35.4B	$740,000 0.28% of portfolio	12,758	Q1 2025 Added 34.58%

Summary

Portfolio
No. of Stocks 109
Current Value $266 Million
Prior Value $264 Million
Filing
Period Q1 2025
Filing Date April 28, 2025
Form Type 13F-HR
Activity in Q1 2025
New Purchases 6 stocks
Additional Purchases 51 stocks
Sold out of 0 stocks
Reduced holdings in 39 stocks

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Sterling Financial Planning, Inc. Portfolio Holdings