Sterling Investment Counsel, LLC Portfolio Holdings

Sterling Investment Counsel, LLC

$308 Million
Q3 2025

Sterling Investment Counsel, LLC has filed its 13F form on October 21, 2025 for Q3 2025 where it was disclosed a total value porftolio of $308 Million distributed in 130 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Ishares S&P 500 Growth ETF with a value of $35.5M, Invesco Exchange Traded Fd Tr with a value of $30.1M, J P Morgan Exchange Traded Fd with a value of $26.7M, Capital Group Intl Focus Equit with a value of $20.7M, and Apple Inc. with a value of $14.2M.

Examining the 13F form we can see an increase of $138M in the current position value, from $170M to 308M.

Below you can find more details about Sterling Investment Counsel, LLC portfolio as well as his latest detailed transactions.

Portfolio value $308 Million

ETFs: $196 Million

Technology: $41.7 Million

Financial Services: $19 Million

Communication Services: $15.1 Million

Consumer Cyclical: $11.3 Million

Healthcare: $10.2 Million

Consumer Defensive: $7.35 Million

Industrials: $4.43 Million

Other: $2.68 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
IVW Ishares S&P 500 Growth ETF ETFs	$0	$35.5 Million 11.53% of portfolio	294,224	Q3 2025 Added 67.43%
QQQM Invesco Exchange Traded Fd Tr ETFs	$0	$30.1 Million 9.77% of portfolio	121,776	Q3 2025 Added 74.76%
JEPI J P Morgan Exchange Traded Fd ETFs	$0	$26.7 Million 8.68% of portfolio	468,402	Q3 2025 Added 120.08%
CGXU Capital Group Intl Focus Equit ETFs	$0	$20.7 Million 6.73% of portfolio	699,943	Q3 2025 Added 88.1%
AAPL Apple Inc. Technology	$4.3T	$14.2 Million 4.62% of portfolio	55,887	Q3 2025 Added 20.22%
IJH Ishares Core S&P Mid Cap ETF ETFs	$0	$12.5 Million 4.06% of portfolio	191,489	Q3 2025 Added 80.78%
IVV Ishares Core S&P 500 ETF ETFs	$0	$7.92 Million 2.57% of portfolio	11,834	Q3 2025 Added 306.11%
IJR Ishares Core S&P Sm Cap ETF ETFs	$0	$7.66 Million 2.49% of portfolio	64,425	Q3 2025 Added 52.92%
NVDA Nvidia Corp Technology	$465B	$7.34 Million 2.38% of portfolio	39,323	Q3 2025 Added 38.33%

HMOP Hartford Fds Exchange Traded T ETFs	$0	$6.86 Million 2.23% of portfolio	175,912	Q3 2025 Added 332.21%
GOOGL Alphabet Inc. Communication Services	$1.65T	$6.83 Million 2.22% of portfolio	28,087	Q3 2025 Added 26.66%
MSFT Microsoft Corp Technology	$3.78T	$6.34 Million 2.06% of portfolio	12,245	Q3 2025 Added 46.91%
EMXC Ishares Inc Msci Emerging Mkts ETFs	$0	$6.08 Million 1.97% of portfolio	90,028	Q3 2025 Added 40.35%
AMZN Amazon Com Inc Consumer Cyclical	$2.39T	$6.06 Million 1.97% of portfolio	27,611	Q3 2025 Added 79.44%
BRK-B Berkshire Hathaway Inc Class B Financial Services	$662B	$5 Million 1.62% of portfolio	9,944	Q3 2025 Added 17.72%
SGOV Ishares Trishares 0 3 Mnth Tre ETFs	$0	$4.68 Million 1.52% of portfolio	46,434	Q3 2025 New
META Meta Platforms, Inc. Communication Services	$1.37T	$4.46 Million 1.45% of portfolio	6,073	Q3 2025 Added 75.62%
JPM Jpmorgan Chase & CO Financial Services	$881B	$4.28 Million 1.39% of portfolio	13,567	Q3 2025 Added 79.32%

V Visa Inc. Financial Services	$533B	$3.43 Million 1.11% of portfolio	10,034	Q3 2025 Added 134.22%
WMT Walmart Inc. Consumer Defensive	$279B	$3.17 Million 1.03% of portfolio	30,801	Q3 2025 Added 248.74%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$2.73 Million 0.89% of portfolio	4,097	Q3 2025 Added 552.39%
IUSG Ishares Core S&P U.S Growth Et ETFs	$0	$2.57 Million 0.83% of portfolio	15,590	Q3 2025 Added 32.38%
IWF Ishares Russell 1000 Gr ETF ETFs	$0	$2.51 Million 0.82% of portfolio	5,363	Q3 2025 New
IXUS Ishares Tr ETFs	$0	$2.27 Million 0.74% of portfolio	27,515	Q3 2025 Added 30.97%
DGRO Ishares Core Dividend Growth E ETFs	$0	$2.26 Million 0.73% of portfolio	33,238	Q3 2025 Added 360.74%
PANW Palo Alto Networks Inc Technology	$61.4B	$2.23 Million 0.73% of portfolio	10,974	Q3 2025 Added 360.9%
KO Coca Cola CO Consumer Defensive	$306B	$2.18 Million 0.71% of portfolio	32,940	Q3 2025 Added 174.41%
IVE Ishares S&P 500 Value ETF ETFs	$0	$2.16 Million 0.7% of portfolio	10,476	Q3 2025 Added 107.36%
GOOG Alphabet Inc. Communication Services	$1.74T	$1.81 Million 0.59% of portfolio	7,428	Q3 2025 Added 519.0%
NOW Service Now, Inc. Technology	$169B	$1.81 Million 0.59% of portfolio	1,966	Q3 2025 Added 504.92%
ETN Eaton Corp PLC Industrials	$140B	$1.8 Million 0.59% of portfolio	4,822	Q3 2025 Added 223.84%
UBER Uber Technologies, Inc Technology	$181B	$1.79 Million 0.58% of portfolio	18,305	Q3 2025 Added 119.8%
CAH Cardinal Health Inc Healthcare	$53.8B	$1.78 Million 0.58% of portfolio	11,364	Q2 2025 Reduced 8.09%
ABBV Abb Vie Inc. Healthcare	$414B	$1.72 Million 0.56% of portfolio	7,412	Q3 2025 Added 128.41%
LLY Eli Lilly & CO Healthcare	$971B	$1.69 Million 0.55% of portfolio	2,212	Q3 2025 Added 427.92%
AVGO Broadcom Inc. Technology	$139B	$1.69 Million 0.55% of portfolio	5,137	Q3 2025 Added 112.98%
XLE Energy Sector Spdr ETFs	$0	$1.65 Million 0.53% of portfolio	18,446	Q3 2025 Added 145.42%
ARKW Ark Next Generation Internet E ETFs	$0	$1.59 Million 0.51% of portfolio	9,084	Q3 2025 Reduced 41.6%
DIS Walt Disney CO Communication Services	$193B	$1.56 Million 0.51% of portfolio	13,590	Q3 2025 Added 130.53%
BOTZ Global X Fds ETFs	$0	$1.48 Million 0.48% of portfolio	41,634	Q3 2025 Added 23.81%
APH Amphenol Corp Technology	$79.6B	$1.42 Million 0.46% of portfolio	11,452	Q3 2025 Added 333.79%
HD Home Depot, Inc. Consumer Cyclical	$367B	$1.4 Million 0.45% of portfolio	3,452	Q3 2025 Added 76.75%
CFG Citizens Financial Group Inc Financial Services	$25.6B	$1.22 Million 0.4% of portfolio	22,972	Q3 2025 Added 58.9%
ADI Analog Devices Inc Technology	$118B	$1.21 Million 0.39% of portfolio	4,926	Q3 2025 Added 443.71%
MCD Mcdonalds Corp Consumer Cyclical	$224B	$1.16 Million 0.38% of portfolio	3,827	Q3 2025 Added 70.77%
SPMD Spdr Portfolio ETFs	$0	$1.13 Million 0.37% of portfolio	19,691	Q3 2025 Added 2.46%
XLB Select Sector Spdr Fd Material ETFs	$0	$1.15 Million 0.37% of portfolio	12,852	Q3 2025 Added 389.04%
JPST Jp Morgan ETF Tr Ultra Short I ETFs	$0	$1.11 Million 0.36% of portfolio	21,790	Q3 2025 New
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$1.09 Million 0.35% of portfolio	1,817	Q3 2025 New
CRM Salesforce, Inc. Technology	$237B	$1.06 Million 0.35% of portfolio	4,487	Q3 2025 Added 234.85%

Summary

Portfolio
No. of Stocks 130
Current Value $308 Million
Prior Value $170 Million
Filing
Period Q3 2025
Filing Date October 21, 2025
Form Type 13F-HR
Activity in Q3 2025
New Purchases 47 stocks
Additional Purchases 70 stocks
Sold out of 0 stocks
Reduced holdings in 9 stocks

Track This Portfolio

Portfolio Update

Get notified when there are updates to the investment portfolio of Sterling Investment Counsel, LLC, based on Form 13F filings with the SEC.

News

Stay updated on Sterling Investment Counsel, LLC with notifications on news.

Account

Sterling Investment Counsel, LLC Portfolio Holdings