Sterling Investment Counsel, LLC Portfolio Holdings

Sterling Investment Counsel, LLC

$280 Million
Q3 2024

Sterling Investment Counsel, LLC has filed its 13F form on October 22, 2024 for Q3 2024 where it was disclosed a total value porftolio of $280 Million distributed in 213 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Ishares S&P 500 Growth ETF with a value of $27.7M, Invesco Exchange Traded Fd Tr with a value of $22.7M, J P Morgan Exchange Traded Fd with a value of $20.9M, Capital Group Intl Focus Equit with a value of $16.3M, and Apple Inc. with a value of $16.3M.

Examining the 13F form we can see an increase of $26.4M in the current position value, from $254M to 280M.

Below you can find more details about Sterling Investment Counsel, LLC portfolio as well as his latest detailed transactions.

Portfolio value $280 Million

ETFs: $160 Million

Technology: $36.6 Million

Financial Services: $19.3 Million

Healthcare: $13 Million

Communication Services: $12.8 Million

Consumer Defensive: $11.8 Million

Consumer Cyclical: $11 Million

Industrials: $7.59 Million

Other: $7.55 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
IVW Ishares S&P 500 Growth ETF ETFs	$0	$27.7 Million 9.89% of portfolio	289,408	Q3 2024 Added 0.34%
QQQM Invesco Exchange Traded Fd Tr ETFs	$0	$22.7 Million 8.1% of portfolio	112,951	Q3 2024 Added 1.21%
JEPI J P Morgan Exchange Traded Fd ETFs	$0	$20.9 Million 7.45% of portfolio	350,768	Q3 2024 Added 4.56%
CGXU Capital Group Intl Focus Equit ETFs	$0	$16.3 Million 5.82% of portfolio	604,377	Q3 2024 Added 1.64%
AAPL Apple Inc. Technology	$3.7T	$16.3 Million 5.81% of portfolio	69,824	Q3 2024 Added 3.81%
IJH Ishares Core S&P Mid Cap ETF ETFs	$0	$10.6 Million 3.78% of portfolio	170,085	Q3 2024 Added 1.55%
MSFT Microsoft Corp Technology	$3.2T	$7.26 Million 2.59% of portfolio	16,876	Q3 2024 Added 8.96%
IVV Ishares Core S&P 500 ETF ETFs	$0	$6.85 Million 2.45% of portfolio	11,875	Q3 2024 Reduced 0.04%
EMXC Ishares Inc Msci Emerging Mkts ETFs	$0	$5.76 Million 2.06% of portfolio	94,294	Q3 2024 Added 1.79%
GOOGL Alphabet Inc. Communication Services	$1.18T	$5.47 Million 1.95% of portfolio	33,002	Q3 2024 Added 5.44%
AMZN Amazon Com Inc Consumer Cyclical	$2.3T	$5.09 Million 1.82% of portfolio	27,292	Q3 2024 Added 7.9%
BRK-B Berkshire Hathaway Inc Class B Financial Services	$609B	$5.01 Million 1.79% of portfolio	10,879	Q3 2024 Added 0.67%
HMOP Hartford Fds Exchange Traded T ETFs	$0	$4.89 Million 1.74% of portfolio	124,048	Q3 2024 Added 5.75%
NVDA Nvidia Corp Technology	$343B	$4.69 Million 1.67% of portfolio	38,588	Q3 2024 Added 35.15%
IJR Ishares Core S&P Sm Cap ETF ETFs	$0	$4.56 Million 1.63% of portfolio	38,945	Q3 2024 Added 3.99%
JPM Jpmorgan Chase & CO Financial Services	$761B	$3.53 Million 1.26% of portfolio	16,737	Q3 2024 Added 10.37%
V Visa Inc. Financial Services	$523B	$3.31 Million 1.18% of portfolio	12,038	Q3 2024 Added 6.47%
META Meta Platforms, Inc. Communication Services	$1.39T	$3.11 Million 1.11% of portfolio	5,426	Q3 2024 Added 15.62%
KO Coca Cola CO Consumer Defensive	$271B	$2.9 Million 1.04% of portfolio	40,363	Q3 2024 Reduced 0.36%
SGOV Ishares Trishares 0 3 Mnth Tre ETFs	$0	$2.76 Million 0.98% of portfolio	27,370	Q3 2024 Added 44.29%
WMT Walmart Inc. Consumer Defensive	$250B	$2.6 Million 0.93% of portfolio	32,250	Q3 2024 Added 6.85%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$2.39 Million 0.85% of portfolio	4,157	Q2 2024 Added 6.67%
MUB Ishares National Muni Bond ETF ETFs	$0	$2.32 Million 0.83% of portfolio	21,364	Q2 2024 Added 4.78%
DGRO Ishares Core Dividend Growth E ETFs	$0	$2.17 Million 0.78% of portfolio	34,635	Q3 2024 Reduced 5.1%
UNH Unitedhealth Group Inc Healthcare	$477B	$2.17 Million 0.77% of portfolio	3,708	Q3 2024 Added 7.38%
IUSG Ishares Core S&P U.S Growth Et ETFs	$0	$2.1 Million 0.75% of portfolio	15,929	Q3 2024 Added 16.57%
IWF Ishares Russell 1000 Gr ETF ETFs	$0	$2.09 Million 0.75% of portfolio	5,575	Q3 2024 Reduced 0.68%
IVE Ishares S&P 500 Value ETF ETFs	$0	$2.08 Million 0.74% of portfolio	10,550	Q3 2024 Reduced 4.21%
COST Costco Wholesale Corp Consumer Defensive	$417B	$1.79 Million 0.64% of portfolio	2,023	Q3 2024 Added 12.02%
HD Home Depot, Inc. Consumer Cyclical	$419B	$1.75 Million 0.63% of portfolio	4,323	Q3 2024 Added 9.97%
PANW Palo Alto Networks Inc Technology	$53B	$1.75 Million 0.63% of portfolio	5,131	Q3 2024 Added 7.59%
ABBV Abb Vie Inc. Healthcare	$303B	$1.64 Million 0.59% of portfolio	8,322	Q3 2024 Added 15.02%
GOOG Alphabet Inc. Communication Services	$1.2T	$1.62 Million 0.58% of portfolio	9,676	Q3 2024 Reduced 2.06%
IXUS Ishares Tr ETFs	$0	$1.6 Million 0.57% of portfolio	22,018	Q3 2024 Added 30.04%
DIS Walt Disney CO Communication Services	$195B	$1.59 Million 0.57% of portfolio	16,542	Q3 2024 Reduced 0.03%
ARKW Ark Next Generation Internet E ETFs	$0	$1.58 Million 0.56% of portfolio	18,533	Q3 2024 Reduced 0.19%
XLE Energy Sector Spdr ETFs	$0	$1.53 Million 0.55% of portfolio	17,434	Q3 2024 Added 15.1%
CAH Cardinal Health Inc Healthcare	$33.1B	$1.44 Million 0.52% of portfolio	13,064	Q1 2024 Added 0.32%
NOW Service Now, Inc. Technology	$216B	$1.43 Million 0.51% of portfolio	1,603	Q3 2024 Added 5.6%
HYG Ishares Tr ETFs	$0	$1.42 Million 0.51% of portfolio	17,695	Q2 2024 Reduced 12.94%
TMO Thermo Fisher Scientific Inc. Healthcare	$219B	$1.34 Million 0.48% of portfolio	2,169	Q3 2024 Added 10.55%
PLD Prologis, Inc. Real Estate	$101B	$1.35 Million 0.48% of portfolio	10,653	Q3 2024 Added 6.18%
MCD Mcdonalds Corp Consumer Cyclical	$207B	$1.28 Million 0.46% of portfolio	4,213	Q3 2024 Added 5.54%
LLY Eli Lilly & CO Healthcare	$690B	$1.27 Million 0.45% of portfolio	1,434	Q3 2024 Added 24.7%
VOT Vanguard Mid Cap Growth Index ETFs	$0	$1.25 Million 0.45% of portfolio	5,154	Q3 2024 Added 0.45%
BOTZ Global X Fds ETFs	$0	$1.26 Million 0.45% of portfolio	39,201	Q3 2024 Added 2.02%
MRK Merck & Co., Inc. Healthcare	$248B	$1.2 Million 0.43% of portfolio	10,564	Q3 2024 Added 74.06%
ETN Eaton Corp PLC Industrials	$138B	$1.13 Million 0.4% of portfolio	3,420	Q3 2024 Added 27.8%
CRM Salesforce, Inc. Technology	$325B	$1.03 Million 0.37% of portfolio	3,779	Q3 2024 Added 1.42%
MTB M&T Bank Corp Financial Services	$34B	$1.03 Million 0.37% of portfolio	5,799	Q3 2024 Reduced 22.57%

Summary

Portfolio
No. of Stocks 213
Current Value $280 Million
Prior Value $254 Million
Filing
Period Q3 2024
Filing Date October 22, 2024
Form Type 13F-HR
Activity in Q3 2024
New Purchases 16 stocks
Additional Purchases 82 stocks
Sold out of 0 stocks
Reduced holdings in 40 stocks

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Sterling Investment Counsel, LLC Portfolio Holdings