Sterling Investment Counsel, LLC Portfolio Holdings

Sterling Investment Counsel, LLC

$291 Million
Q1 2025

Sterling Investment Counsel, LLC has filed its 13F form on April 21, 2025 for Q1 2025 where it was disclosed a total value porftolio of $291 Million distributed in 228 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Ishares S&P 500 Growth ETF with a value of $27.5M, J P Morgan Exchange Traded Fd with a value of $23.7M, Invesco Exchange Traded Fd Tr with a value of $22.9M, Capital Group Intl Focus Equit with a value of $15.8M, and Apple Inc. with a value of $15.1M.

Examining the 13F form we can see an increase of $139M in the current position value, from $151M to 291M.

Below you can find more details about Sterling Investment Counsel, LLC portfolio as well as his latest detailed transactions.

Portfolio value $291 Million

ETFs: $167 Million

Technology: $36.3 Million

Financial Services: $23.5 Million

Communication Services: $13.6 Million

Healthcare: $13.1 Million

Consumer Cyclical: $11.7 Million

Consumer Defensive: $10.7 Million

Industrials: $7.13 Million

Other: $7.57 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
IVW Ishares S&P 500 Growth ETF ETFs	$0	$27.5 Million 9.46% of portfolio	296,330	Q1 2025 Added 74.33%
JEPI J P Morgan Exchange Traded Fd ETFs	$0	$23.7 Million 8.14% of portfolio	414,001	Q1 2025 Added 125.55%
QQQM Invesco Exchange Traded Fd Tr ETFs	$0	$22.9 Million 7.88% of portfolio	118,655	Q1 2025 Added 79.48%
CGXU Capital Group Intl Focus Equit ETFs	$0	$15.8 Million 5.45% of portfolio	647,280	Q1 2025 Added 83.96%
AAPL Apple Inc. Technology	$3.36T	$15.1 Million 5.19% of portfolio	67,925	Q1 2025 Added 82.5%
IJH Ishares Core S&P Mid Cap ETF ETFs	$0	$10.5 Million 3.62% of portfolio	180,114	Q1 2025 Added 78.18%
IVV Ishares Core S&P 500 ETF ETFs	$0	$6.66 Million 2.29% of portfolio	11,853	Q1 2025 Added 308.3%
MSFT Microsoft Corp Technology	$2.92T	$6.58 Million 2.26% of portfolio	17,519	Q1 2025 Added 114.93%
IJR Ishares Core S&P Sm Cap ETF ETFs	$0	$6.28 Million 2.16% of portfolio	60,041	Q1 2025 Added 54.19%
HMOP Hartford Fds Exchange Traded T ETFs	$0	$6.28 Million 2.16% of portfolio	163,297	Q1 2025 Added 347.16%
BRK-B Berkshire Hathaway Inc Class B Financial Services	$691B	$5.89 Million 2.03% of portfolio	11,059	Q1 2025 Added 46.85%
AMZN Amazon Com Inc Consumer Cyclical	$1.93T	$5.66 Million 1.95% of portfolio	29,749	Q1 2025 Added 149.11%
GOOGL Alphabet Inc. Communication Services	$967B	$5.41 Million 1.86% of portfolio	35,014	Q1 2025 Added 58.76%
EMXC Ishares Inc Msci Emerging Mkts ETFs	$0	$5.27 Million 1.81% of portfolio	95,693	Q1 2025 Added 46.53%
NVDA Nvidia Corp Technology	$277B	$4.42 Million 1.52% of portfolio	40,778	Q1 2025 Added 50.51%
SGOV Ishares Trishares 0 3 Mnth Tre ETFs	$0	$4.42 Million 1.52% of portfolio	43,873	Q1 2025 New
V Visa Inc. Financial Services	$548B	$4.35 Million 1.5% of portfolio	12,414	Q1 2025 Added 191.14%
JPM Jpmorgan Chase & CO Financial Services	$714B	$4.2 Million 1.44% of portfolio	17,103	Q1 2025 Added 127.98%
META Meta Platforms, Inc. Communication Services	$1.23T	$3.37 Million 1.16% of portfolio	5,850	Q1 2025 Added 84.83%
WMT Walmart Inc. Consumer Defensive	$258B	$2.91 Million 1.0% of portfolio	33,163	Q1 2025 Added 270.83%
KO Coca Cola CO Consumer Defensive	$311B	$2.81 Million 0.97% of portfolio	39,250	Q1 2025 Added 227.49%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$2.3 Million 0.79% of portfolio	4,113	Q1 2025 Added 547.72%
DGRO Ishares Core Dividend Growth E ETFs	$0	$2.18 Million 0.75% of portfolio	35,268	Q1 2025 Added 496.65%
IWF Ishares Russell 1000 Gr ETF ETFs	$0	$2.06 Million 0.71% of portfolio	5,695	Q1 2025 New
IVE Ishares S&P 500 Value ETF ETFs	$0	$2.01 Million 0.69% of portfolio	10,563	Q1 2025 Added 107.97%
IUSG Ishares Core S&P U.S Growth Et ETFs	$0	$1.96 Million 0.68% of portfolio	15,449	Q1 2025 Added 26.08%
COST Costco Wholesale Corp Consumer Defensive	$432B	$1.93 Million 0.67% of portfolio	2,044	Q1 2025 Added 49.42%
PANW Palo Alto Networks Inc Technology	$53.6B	$1.82 Million 0.63% of portfolio	10,679	Q1 2025 Added 377.59%
UNH Unitedhealth Group Inc Healthcare	$392B	$1.81 Million 0.62% of portfolio	3,465	Q1 2025 Added 97.44%
IXUS Ishares Tr ETFs	$0	$1.79 Million 0.61% of portfolio	25,582	Q1 2025 Added 18.0%
ARKW Ark Next Generation Internet E ETFs	$0	$1.79 Million 0.61% of portfolio	18,875	Q1 2025 Added 16.12%
HD Home Depot, Inc. Consumer Cyclical	$366B	$1.7 Million 0.59% of portfolio	4,644	Q1 2025 Added 139.38%
ABBV Abb Vie Inc. Healthcare	$329B	$1.73 Million 0.59% of portfolio	8,251	Q1 2025 Added 131.12%
DIS Walt Disney CO Communication Services	$165B	$1.7 Million 0.59% of portfolio	17,255	Q1 2025 Added 119.22%
CAH Cardinal Health Inc Healthcare	$36B	$1.7 Million 0.59% of portfolio	12,364	Q1 2025 Reduced 5.36%
LLY Eli Lilly & CO Healthcare	$840B	$1.69 Million 0.58% of portfolio	2,051	Q1 2025 New
XLE Energy Sector Spdr ETFs	$0	$1.7 Million 0.58% of portfolio	18,145	Q1 2025 Added 152.36%
VOT Vanguard Mid Cap Growth Index ETFs	$0	$1.41 Million 0.49% of portfolio	5,778	Q1 2025 Added 35.83%
NOW Service Now, Inc. Technology	$191B	$1.42 Million 0.49% of portfolio	1,780	Q1 2025 Added 485.53%
GOOG Alphabet Inc. Communication Services	$997B	$1.41 Million 0.48% of portfolio	8,998	Q1 2025 Added 399.89%
HYG Ishares Tr ETFs	$0	$1.35 Million 0.46% of portfolio	17,072	Q1 2025 Added 17.94%
MCD Mcdonalds Corp Consumer Cyclical	$233B	$1.33 Million 0.46% of portfolio	4,254	Q1 2025 Added 97.86%
UBER Uber Technologies, Inc Technology	$154B	$1.22 Million 0.42% of portfolio	16,795	Q1 2025 Added 133.43%
PLD Prologis, Inc. Real Estate	$94.4B	$1.2 Million 0.41% of portfolio	10,735	Q1 2025 Added 194.92%
BOTZ Global X Fds ETFs	$0	$1.18 Million 0.41% of portfolio	41,543	Q1 2025 Added 27.8%
ETN Eaton Corp PLC Industrials	$115B	$1.18 Million 0.4% of portfolio	4,327	Q1 2025 Added 220.52%
CRM Salesforce, Inc. Technology	$268B	$1.16 Million 0.4% of portfolio	4,316	Q1 2025 Added 277.93%
SO Southern CO Utilities	$98.4B	$1.14 Million 0.39% of portfolio	12,424	Q1 2025 Added 288.37%
TMO Thermo Fisher Scientific Inc. Healthcare	$166B	$1.07 Million 0.37% of portfolio	2,154	Q1 2025 Added 108.32%
HON Honeywell International Inc Industrials	$134B	$1.08 Million 0.37% of portfolio	5,095	Q1 2025 Added 294.66%

Summary

Portfolio
No. of Stocks 228
Current Value $291 Million
Prior Value $151 Million
Filing
Period Q1 2025
Filing Date April 21, 2025
Form Type 13F-HR
Activity in Q1 2025
New Purchases 49 stocks
Additional Purchases 111 stocks
Sold out of 0 stocks
Reduced holdings in 8 stocks

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Sterling Investment Counsel, LLC Portfolio Holdings