Sterling Investment Counsel, LLC Reduced Holdings in Q2 2025

Sterling Investment Counsel, LLC

  • $170 Million
  • Q2 2025
Stock Shares change Price Range Shares Held Trade History
JEPI
J P Morgan Exchange Traded Fd

ETFs
-201K
- 48.59%
$51.14 - $57.0 $10.3M - $11.5M
213K $12.1M
IVW
Ishares S&P 500 Growth ETF

ETFs
-121K
- 40.7%
$82.96 - $110.1 $10M - $13.3M
176K $19.3M
QQQM
Invesco Exchange Traded Fd Tr

ETFs
-49K
- 41.27%
$171.4 - $227.1 $8.39M - $11.1M
69.7K $15.8M
CGXU
Capital Group Intl Focus Equit

ETFs
-275K
- 42.51%
$21.44 - $27.35 $5.9M - $7.53M
372K $10.1M
AAPL
Apple Inc.

Technology
-21.4K
- 31.56%
$172.42 - $223.89 $3.7M - $4.8M
46.5K $9.54M
IVV
Ishares Core S&P 500 ETF

ETFs
-8.94K
- 75.42%
$498.8 - $620.9 $4.46M - $5.55M
2.91K $1.81M
HMOP
Hartford Fds Exchange Traded T

ETFs
-123K
- 75.08%
$37.54 - $38.74 $4.6M - $4.75M
40.7K $1.56M
IJH
Ishares Core S&P Mid Cap ETF

ETFs
-74.2K
- 41.19%
$51.16 - $62.02 $3.8M - $4.6M
106K $6.57M
V
Visa Inc.

Financial Services
-8.13K
- 65.49%
$308.27 - $373.31 $2.51M - $3.04M
4.28K $1.52M
MSFT
Microsoft Corp

Technology
-9.18K
- 52.42%
$354.56 - $497.45 $3.26M - $4.57M
8.34K $4.15M
WMT
Walmart Inc.

Consumer Defensive
-24.3K
- 73.37%
$81.79 - $99.98 $1.99M - $2.43M
8.83K $863K
JPM
Jpmorgan Chase & CO

Financial Services
-9.54K
- 55.76%
$210.28 - $289.91 $2.01M - $2.76M
7.57K $2.19M
KO
Coca Cola CO

Consumer Defensive
-27.2K
- 69.42%
$68.37 - $73.9 $1.86M - $2.01M
12K $849K
SPY
Spdr S&P 500 ETF Trust

ETFs
-3.49K
- 84.73%
$496.48 - $617.85 $1.73M - $2.15M
628 $388K
BRK-B
Berkshire Hathaway Inc Class B

Financial Services
-2.61K
- 23.62%
$483.48 - $539.8 $1.26M - $1.41M
8.45K $4.1M
DGRO
Ishares Core Dividend Growth E

ETFs
-28.1K
- 79.55%
$55.22 - $63.94 $1.55M - $1.79M
7.21K $461K
IJR
Ishares Core S&P Sm Cap ETF

ETFs
-17.9K
- 29.83%
$90.56 - $109.49 $1.62M - $1.96M
42.1K $4.6M
GOOGL
Alphabet Inc.

Communication Services
-12.8K
- 36.67%
$144.7 - $178.6 $1.86M - $2.29M
22.2K $3.91M
UNH
Unitedhealth Group Inc

Healthcare
-2.33K
- 67.13%
$274.35 - $599.47 $638K - $1.39M
1.14K $355K
LLY
Eli Lilly & CO

Healthcare
-1.63K
- 79.57%
$713.71 - $898.95 $1.16M - $1.47M
419 $326K
PANW
Palo Alto Networks Inc

Technology
-8.3K
- 77.7%
$152.44 - $204.64 $1.26M - $1.7M
2.38K $487K
EMXC
Ishares Inc Msci Emerging Mkts

ETFs
-31.5K
- 32.97%
$50.08 - $63.14 $1.58M - $1.99M
64.1K $4.05M
GOOG
Alphabet Inc.

Communication Services
-7.8K
- 86.66%
$146.58 - $180.01 $1.14M - $1.4M
1.2K $212K
ABBV
Abb Vie Inc.

Healthcare
-5.01K
- 60.67%
$170.16 - $206.27 $852K - $1.03M
3.25K $602K
NOW
Service Now, Inc.

Technology
-1.46K
- 81.74%
$721.65 - $1040.18 $1.05M - $1.51M
325 $334K
XLE
Energy Sector Spdr

ETFs
-10.6K
- 58.58%
$76.44 - $94.13 $812K - $1M
7.52K $637K
IVE
Ishares S&P 500 Value ETF

ETFs
-5.51K
- 52.17%
$168.34 - $195.42 $928K - $1.08M
5.05K $987K
HD
Home Depot, Inc.

Consumer Cyclical
-2.69K
- 57.95%
$335.24 - $380.78 $902K - $1.02M
1.95K $716K
DIS
Walt Disney CO

Communication Services
-11.4K
- 65.84%
$81.72 - $124.01 $928K - $1.41M
5.9K $731K
PLD
Prologis, Inc.

Real Estate
-7.17K
- 66.79%
$89.76 - $112.34 $644K - $805K
3.57K $374K
META
Meta Platforms, Inc.

Communication Services
-2.39K
- 40.89%
$484.66 - $738.09 $1.16M - $1.77M
3.46K $2.55M
TMO
Thermo Fisher Scientific Inc.

Healthcare
-1.52K
- 70.33%
$390.26 - $489.06 $591K - $741K
639 $259K
CRM
Salesforce, Inc.

Technology
-2.98K
- 68.95%
$236.26 - $291.15 $703K - $866K
1.34K $365K
HON
Honeywell International Inc

Industrials
-3.75K
- 73.66%
$182.86 - $232.88 $686K - $874K
1.34K $312K
XLB
Select Sector Spdr Fd Material

ETFs
-8.4K
- 76.17%
$74.27 - $88.92 $624K - $747K
2.63K $230K
MCD
Mcdonalds Corp

Consumer Cyclical
-2.01K
- 47.32%
$285.55 - $321.23 $575K - $647K
2.24K $654K
ADI
Analog Devices Inc

Technology
-3.45K
- 79.19%
$164.6 - $238.02 $568K - $821K
906 $215K
ETN
Eaton Corp PLC

Industrials
-2.84K
- 65.59%
$246.52 - $356.99 $700K - $1.01M
1.49K $531K
COST
Costco Wholesale Corp

Consumer Defensive
-706
- 34.54%
$908.13 - $1056.85 $641K - $746K
1.34K $1.32M
MRK
Merck & Co., Inc.

Healthcare
-5.18K
- 46.41%
$73.47 - $87.12 $381K - $452K
5.99K $473K
PH
Parker Hannifin Corp

Industrials
-936
- 67.05%
$517.23 - $700.54 $484K - $656K
460 $321K
VOT
Vanguard Mid Cap Growth Index

ETFs
-2.6K
- 45.0%
$216.28 - $284.39 $562K - $739K
3.18K $903K
FNF
Fidelity National Financial, Inc.

Financial Services
-6.4K
- 60.78%
$53.62 - $66.59 $343K - $426K
4.13K $231K
UBER
Uber Technologies, Inc

Technology
-8.47K
- 50.41%
$64.62 - $93.3 $547K - $790K
8.33K $777K
PG
Procter & Gamble CO

Consumer Defensive
-2.28K
- 57.21%
$157.66 - $172.39 $359K - $393K
1.7K $271K
DE
Deere & CO

Industrials
-876
- 65.72%
$412.99 - $531.48 $362K - $466K
457 $232K
CFG
Citizens Financial Group Inc

Financial Services
-10.4K
- 41.87%
$34.27 - $44.75 $357K - $466K
14.5K $646K
AVGO
Broadcom Inc.

Technology
-3.69K
- 60.46%
$146.29 - $275.65 $540K - $1.02M
2.41K $664K
MA
Mastercard Inc

Financial Services
-654
- 35.99%
$479.92 - $590.74 $314K - $386K
1.16K $653K
Activity Summary
Buys All Purchases 26 New Holdings 8 Increased Positions 18 Sells All Sells 103 Reductions 103 Sold out 0 Options Calls 0 Puts 0
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