Direct Digital Holdings, Inc. DRCT
We take great care to ensure that the data presented and summarized in this overview for Direct Digital Holdings, Inc. is accurate and up-to-date, based on a comprehensive analysis of 13F filing forms for institutional ownership and form 4 filings for insider transactions. Please note that this data may differ from other sources and should not be relied upon as the sole basis for investment decisions.
Top Institutions Holding DRCT
View all-
Vanguard Group Inc Valley Forge, PA138KShares$645,7180.0% of portfolio
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Geode Capital Management, LLC Boston, MA53.5KShares$250,2670.0% of portfolio
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Virtu Financial LLC New York, NY30.2KShares$141,3170.0% of portfolio
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Vanguard Personalized Indexing Management, LLC Oakland, CA22.1KShares$103,4130.0% of portfolio
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Black Rock Inc. New York, NY15.9KShares$74,4960.0% of portfolio
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Xtx Topco LTD London, X015.3KShares$71,3840.0% of portfolio
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Morgan Stanley New York, NY10.3KShares$48,3250.0% of portfolio
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State Street Corp Boston, MA10.1KShares$47,1080.0% of portfolio
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Steward Partners Investment Advisory, LLC1.7KShares$7,9550.0% of portfolio
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Sbi Securities Co., Ltd. Tokyo, M0669Shares$3,1300.0% of portfolio
Latest Institutional Activity in DRCT
Top Purchases
Top Sells
About DRCT
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Insider Transactions at DRCT
Insider Transaction List
View all| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Jul 23
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
5,567
-10.53%
|
$0
$0.51 P/Share
|
|
Jul 23
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
11,934
-16.35%
|
$0
$0.51 P/Share
|
|
Jul 22
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
15,470
-22.63%
|
$0
$0.51 P/Share
|
|
Jul 22
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
15,321
-17.35%
|
$0
$0.51 P/Share
|
|
Jul 21
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
16,735
-19.67%
|
$0
$0.52 P/Share
|
|
Jul 21
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
16,987
-16.13%
|
$0
$0.52 P/Share
|
|
Jul 18
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
19,488
-15.62%
|
$0
$0.51 P/Share
|
|
Jul 18
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
19,777
-18.86%
|
$0
$0.51 P/Share
|
|
Jul 17
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
19,950
-13.78%
|
$0
$0.52 P/Share
|
|
Jul 17
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
19,315
-15.55%
|
$0
$0.52 P/Share
|
|
Jul 16
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
11,694
-7.48%
|
$0
$0.53 P/Share
|
|
Jul 16
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
11,603
-8.55%
|
$0
$0.53 P/Share
|
|
Jul 15
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
8,100
-4.92%
|
$0
$0.54 P/Share
|
|
Jul 15
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
8,066
-5.61%
|
$0
$0.54 P/Share
|
|
Jul 14
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
20,476
-11.07%
|
$0
$0.55 P/Share
|
|
Jul 14
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
21,154
-12.82%
|
$0
$0.55 P/Share
|
|
Jun 18
2025
|
Direct Digital Management, LLC > 10% Shareholder |
SELL
Other acquisition or disposition
|
Direct |
350,000
-100.0%
|
-
|
|
Jun 18
2025
|
Direct Digital Management, LLC > 10% Shareholder |
BUY
Conversion of derivative security
|
Direct |
350,000
+50.0%
|
-
|
|
Jun 18
2025
|
Mark D Walker Chairman and CEO |
BUY
Conversion of derivative security
|
Indirect |
165,000
+50.0%
|
-
|
|
Jun 18
2025
|
W Keith Smith President |
BUY
Conversion of derivative security
|
Indirect |
185,000
+50.0%
|
-
|
Last 12 Months Summary
| Exercise of conversion of derivative security | 170K shares |
|---|---|
| Conversion of derivative security | 840K shares |
| Grant, award, or other acquisition | 49.2K shares |
| Payment of exercise price or tax liability | 21.8K shares |
|---|---|
| Sale (or disposition) back to the issuer | 66K shares |
| Open market or private sale | 730K shares |
| Other acquisition or disposition | 420K shares |