Direct Digital Holdings, Inc. DRCT
We take great care to ensure that the data presented and summarized in this overview for Direct Digital Holdings, Inc. is accurate and up-to-date, based on a comprehensive analysis of 13F filing forms for institutional ownership and form 4 filings for insider transactions. Please note that this data may differ from other sources and should not be relied upon as the sole basis for investment decisions.
Top Institutions Holding DRCT
View all-
Vanguard Group Inc Valley Forge, PA136KShares$636,6250.0% of portfolio
-
Ubs Group Ag54.8KShares$256,6130.0% of portfolio
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Morgan Stanley New York, NY51.8KShares$242,4980.0% of portfolio
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Geode Capital Management, LLC Boston, MA51.4KShares$240,3830.0% of portfolio
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Black Rock Inc. New York, NY15.9KShares$74,4960.0% of portfolio
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State Street Corp Boston, MA10.1KShares$47,1080.0% of portfolio
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Steward Partners Investment Advisory, LLC1.7KShares$7,9550.0% of portfolio
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Bank Of America Corp Charlotte, NC134Shares$6270.0% of portfolio
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Sbi Securities Co., Ltd. Tokyo, M024Shares$1120.0% of portfolio
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Wells Fargo & Company San Francisco, CA1Shares$40.0% of portfolio
Latest Institutional Activity in DRCT
Top Purchases
Top Sells
About DRCT
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Insider Transactions at DRCT
Insider Transaction List
View all| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Dec 04
2025
|
Mark D Walker Chairman and CEO |
BUY
Conversion of derivative security
|
Indirect |
300,000
+50.0%
|
-
|
|
Dec 04
2025
|
Direct Digital Management, LLC > 10% Shareholder |
SELL
Other acquisition or disposition
|
Direct |
300,000
-100.0%
|
-
|
|
Dec 04
2025
|
Direct Digital Management, LLC > 10% Shareholder |
BUY
Conversion of derivative security
|
Direct |
300,000
+50.0%
|
-
|
|
Nov 14
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
100,000
-17.95%
|
$0
$0.21 P/Share
|
|
Nov 14
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
245,008
-100.0%
|
$0
$0.21 P/Share
|
|
Nov 13
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
71,242
-11.34%
|
$0
$0.37 P/Share
|
|
Nov 13
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
27,492
-10.09%
|
$0
$0.37 P/Share
|
|
Sep 11
2025
|
Mark D Walker Chairman and CEO |
BUY
Conversion of derivative security
|
Indirect |
272,500
+50.0%
|
-
|
|
Sep 11
2025
|
W Keith Smith President |
BUY
Conversion of derivative security
|
Indirect |
600,000
+48.85%
|
-
|
|
Sep 11
2025
|
Direct Digital Management, LLC > 10% Shareholder |
SELL
Other acquisition or disposition
|
Direct |
872,500
-100.0%
|
-
|
|
Sep 11
2025
|
Direct Digital Management, LLC > 10% Shareholder |
BUY
Conversion of derivative security
|
Direct |
872,500
+50.0%
|
-
|
|
Aug 19
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
23,000
-100.0%
|
$0
$0.39 P/Share
|
|
Aug 18
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
24,313
-51.39%
|
$0
$0.39 P/Share
|
|
Aug 15
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Direct |
22,369
-100.0%
|
$0
$0.41 P/Share
|
|
Jul 28
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
8,050
-22.15%
|
$0
$0.54 P/Share
|
|
Jul 25
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
8,900
-19.67%
|
$0
$0.53 P/Share
|
|
Jul 24
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
15,800
-25.88%
|
$0
$0.53 P/Share
|
|
Jul 23
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
5,567
-10.53%
|
$0
$0.51 P/Share
|
|
Jul 23
2025
|
W Keith Smith President |
SELL
Open market or private sale
|
Indirect |
11,934
-16.35%
|
$0
$0.51 P/Share
|
|
Jul 22
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
15,470
-22.63%
|
$0
$0.51 P/Share
|
Last 12 Months Summary
| Exercise of conversion of derivative security | 136K shares |
|---|---|
| Conversion of derivative security | 3.19M shares |
| Payment of exercise price or tax liability | 19.3K shares |
|---|---|
| Open market or private sale | 1.11M shares |
| Other acquisition or disposition | 1.59M shares |