Direct Digital Holdings, Inc. DRCT
Institutional shares held
297,895
0
calls
0
puts
Total value of holdings
$1.39M
$0
calls
$0
puts
Market Cap
$14.8M
3,163,210
Shares Out.
Institutional ownership
9.42%
# of Institutions
16
We take great care to ensure that the data presented and summarized in this overview for Direct Digital Holdings, Inc. is accurate and up-to-date, based on a comprehensive analysis of 13F filing forms for institutional ownership and form 4 filings for insider transactions. Please note that this data may differ from other sources and should not be relied upon as the sole basis for investment decisions.
Top Institutions Holding DRCT
View all-
Vanguard Group Inc Valley Forge, PA138KShares$645,7180.0% of portfolio
-
Geode Capital Management, LLC Boston, MA53.5KShares$250,2670.0% of portfolio
-
Virtu Financial LLC New York, NY30.2KShares$141,3170.0% of portfolio
-
Vanguard Personalized Indexing Management, LLC Oakland, CA22.1KShares$103,4130.0% of portfolio
-
Black Rock Inc. New York, NY15.9KShares$74,4960.0% of portfolio
-
Xtx Topco LTD London, X015.3KShares$71,3840.0% of portfolio
-
Morgan Stanley New York, NY10.3KShares$48,3250.0% of portfolio
-
State Street Corp Boston, MA10.1KShares$47,1080.0% of portfolio
-
Steward Partners Investment Advisory, LLC1.7KShares$7,9550.0% of portfolio
-
Sbi Securities Co., Ltd. Tokyo, M0669Shares$3,1300.0% of portfolio
Latest Institutional Activity in DRCT
Top Purchases
Top Sells
About DRCT
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Insider Transactions at DRCT
Insider Transaction List
View all| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Jun 18
2025
|
Direct Digital Management, LLC > 10% Shareholder |
SELL
Other acquisition or disposition
|
Direct |
350,000
-100.0%
|
-
|
|
Jun 18
2025
|
Direct Digital Management, LLC > 10% Shareholder |
BUY
Conversion of derivative security
|
Direct |
350,000
+50.0%
|
-
|
|
Jun 18
2025
|
Mark D Walker Chairman and CEO |
BUY
Conversion of derivative security
|
Indirect |
165,000
+50.0%
|
-
|
|
Jun 18
2025
|
W Keith Smith President |
BUY
Conversion of derivative security
|
Indirect |
185,000
+50.0%
|
-
|
|
Jun 13
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
6,986
-100.0%
|
$0
$0.51 P/Share
|
|
Jun 12
2025
|
Mistelle Locke Director |
SELL
Open market or private sale
|
Direct |
3,432
-7.82%
|
$0
$0.52 P/Share
|
|
Jun 12
2025
|
Mistelle Locke Director |
BUY
Exercise of conversion of derivative security
|
Direct |
8,205
+15.75%
|
-
|
|
Jun 12
2025
|
Antoinette Renee Leatherberry Director |
SELL
Open market or private sale
|
Direct |
2,028
-2.65%
|
$0
$0.53 P/Share
|
|
Jun 12
2025
|
Antoinette Renee Leatherberry Director |
BUY
Exercise of conversion of derivative security
|
Direct |
8,205
+9.69%
|
-
|
|
Jun 12
2025
|
Richard Cohen Director |
SELL
Open market or private sale
|
Direct |
3,414
-4.63%
|
$0
$0.53 P/Share
|
|
Jun 12
2025
|
Richard Cohen Director |
BUY
Exercise of conversion of derivative security
|
Direct |
8,205
+10.02%
|
-
|
|
Jun 12
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
11,574
-62.36%
|
$0
$0.53 P/Share
|
|
Jun 11
2025
|
Mark D Walker Chairman and CEO |
SELL
Open market or private sale
|
Indirect |
9,763
-34.47%
|
$0
$0.53 P/Share
|
|
Jun 10
2025
|
Antoinette Renee Leatherberry Director |
SELL
Open market or private sale
|
Direct |
4,009
-5.55%
|
$0
$0.55 P/Share
|
|
Jun 10
2025
|
Antoinette Renee Leatherberry Director |
BUY
Exercise of conversion of derivative security
|
Direct |
16,462
+18.55%
|
-
|
|
Jun 10
2025
|
W Keith Smith President |
SELL
Payment of exercise price or tax liability
|
Direct |
4,944
-6.93%
|
$0
$0.56 P/Share
|
|
Jun 10
2025
|
W Keith Smith President |
BUY
Exercise of conversion of derivative security
|
Direct |
20,300
+22.16%
|
-
|
|
Jun 10
2025
|
Mark D Walker Chairman and CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
4,944
-18.1%
|
$0
$0.56 P/Share
|
|
Jun 10
2025
|
Mark D Walker Chairman and CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
20,300
+42.64%
|
-
|
|
Jun 10
2025
|
Anu Pillai Chief Technology Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
2,152
-9.02%
|
$0
$0.56 P/Share
|
Last 12 Months Summary
Buy / Acquisition
1.06M
Shares
From
13
Insiders
| Exercise of conversion of derivative security | 170K shares |
|---|---|
| Conversion of derivative security | 840K shares |
| Grant, award, or other acquisition | 49.2K shares |
Sell / Disposition
996K
Shares
From
13
Insiders
| Payment of exercise price or tax liability | 21.8K shares |
|---|---|
| Sale (or disposition) back to the issuer | 66K shares |
| Open market or private sale | 488K shares |
| Other acquisition or disposition | 420K shares |