Diana Frost Wayfair Inc. (W) insider trading activity

W Quotes by TradingView

Diana Frost is Director of Wayfair Inc.. Currently has a direct ownership of 5,676 shares of W, which is worth approximately $578,611. The most recent transaction as insider was on Nov 03, 2025, when has been sold 548 shares (Class A Common Stock) at a price of $103.3 per share, resulting in proceeds of $56,608. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 5.68K
8.8% 3M change
n/a 12M change
Total Value Held $578,611

Diana Frost Transaction History

Date Transaction Value Shares Traded Shares Held Form
Nov 03 2025
SELL
Payment of exercise price or tax liability
$56,608 $103.3 p/Share
548 Reduced 8.8%
5,676 Class A Common Stock
Aug 01 2025
SELL
Payment of exercise price or tax liability
$35,740 $65.22 p/Share
548 Reduced 8.09%
6,224 Class A Common Stock
May 02 2025
SELL
Open market or private sale
$17,148 $32.54 p/Share
527 Reduced 28.89%
1,297 Class A Common Stock
Mar 06 2025
BUY
Grant, award, or other acquisition
-
7,299 Added 50.0%
7,299 Class A Common Stock

Also insider at

KHC
Kraft Heinz Co Consumer Defensive
Glbl Chief Growth Officer
DF

Diana Frost

Director
Pittsburgh, PA

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