Eric Scott Haynor Purple Innovation, Inc. (PRPL) insider trading activity

Eric Scott Haynor is Chief Operating Officer of Purple Innovation, Inc.. Currently has a direct ownership of 225,606 shares of PRPL, which is worth approximately $162,436. The most recent transaction as insider was on Jun 06, 2025, when has been sold 12,572 shares (Class A Common Stock) at a price of $0.0 per share, resulting in proceeds of $0. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 226K

5.9% 3M change

26.86% 12M change

Total Value Held $162,436

ERIC SCOTT HAYNOR Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Jun 06 2025	BUY Exercise of conversion of derivative security	-	12,572 Added 5.28%	225,606 Class A Common Stock
Mar 31 2025	BUY Exercise of conversion of derivative security	-	21,101 Added 9.01%	213,034 Class A Common Stock
Mar 15 2025	BUY Exercise of conversion of derivative security	-	14,097 Added 6.84%	191,933 Class A Common Stock
Jun 06 2024	BUY Exercise of conversion of derivative security	-	12,572 Added 6.6%	177,836 Class A Common Stock
Mar 15 2024	BUY Exercise of conversion of derivative security	-	14,096 Added 7.86%	165,264 Class A Common Stock
Jun 06 2023	BUY Exercise of conversion of derivative security	-	12,571 Added 7.68%	151,168 Class A Common Stock
Apr 27 2023	SELL Other acquisition or disposition	-	1,385 Reduced 100.0%	0 Proportional Represent...
Mar 23 2023	BUY Open market or private purchase	$381,141 $2.75 p/Share	138,597 Added 50.0%	138,597 Class A Common Stock

ESH

Eric Scott Haynor

Chief Operating Officer

Lehi, UT

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