Latest Insider Transactions at Purple Innovation, Inc. (PRPL)
This section provides a real-time view of insider transactions for Purple Innovation, Inc. (PRPL). The data is sourced from Form 4 filings with the SEC, which are filed by insiders of Purple Innovation, Inc. to disclose their transactions in the company's securities. By reviewing this information, investors can gain insights into the trading activity of Purple Innovation, Inc.'s insiders and make more informed investment decisions.
Insider Transaction List
| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Jun 06
2025
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
12,572
+5.28%
|
-
|
|
May 12
2025
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
9,827
+12.49%
|
-
|
|
Mar 31
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
SELL
Payment of exercise price or tax liability
|
Direct |
4,647
-7.14%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
BUY
Exercise of conversion of derivative security
|
Direct |
13,585
+17.27%
|
-
|
|
Mar 31
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
23,232
-2.57%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
80,386
+8.18%
|
-
|
|
Mar 31
2025
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
16,881
+22.25%
|
-
|
|
Mar 31
2025
|
Todd E. Vogensen Chief Financial Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
6,970
-12.71%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Todd E. Vogensen Chief Financial Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
24,116
+30.54%
|
-
|
|
Mar 31
2025
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
21,101
+9.01%
|
-
|
|
Mar 31
2025
|
Jack Roddy Chief People Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
16,881
+16.44%
|
-
|
|
Mar 31
2025
|
George Turner Ulrich Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
2,249
-7.4%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
George Turner Ulrich Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
6,576
+17.79%
|
-
|
|
Mar 25
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
48,167
-5.53%
|
$0
$0.79 P/Share
|
|
Mar 25
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
166,667
+16.07%
|
-
|
|
Mar 15
2025
|
Jack Roddy Chief People Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
22,165
+14.98%
|
-
|
|
Mar 15
2025
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
11,235
+21.06%
|
-
|
|
Mar 15
2025
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
14,097
+6.84%
|
-
|
|
Mar 15
2025
|
George Turner Ulrich Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
3,607
-7.59%
|
$0
$0.9 P/Share
|
|
Mar 15
2025
|
George Turner Ulrich Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
10,545
+18.13%
|
-
|
|
Mar 15
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
16,337
-2.27%
|
$0
$0.9 P/Share
|
|
Mar 15
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
56,528
+7.28%
|
-
|
|
Mar 15
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
SELL
Payment of exercise price or tax liability
|
Direct |
3,142
-5.75%
|
$0
$0.9 P/Share
|
|
Mar 15
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
BUY
Exercise of conversion of derivative security
|
Direct |
9,186
+14.39%
|
-
|
|
Mar 14
2025
|
Todd E. Vogensen Chief Financial Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
12,488
-28.9%
|
$0
$0.9 P/Share
|
|
Mar 14
2025
|
Todd E. Vogensen Chief Financial Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
43,210
+50.0%
|
-
|
|
Mar 14
2025
|
Tricia Mc Dermott Chief Legal Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
10,176
-28.26%
|
$0
$0.9 P/Share
|
|
Mar 14
2025
|
Tricia Mc Dermott Chief Legal Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
36,008
+50.0%
|
-
|
|
Nov 15
2024
|
Douglas Scott Peterson Director |
BUY
Bona fide gift
|
Indirect |
23,028
+0.71%
|
-
|
|
Nov 15
2024
|
Douglas Scott Peterson Director |
SELL
Bona fide gift
|
Direct |
23,028
-100.0%
|
-
|
|
Nov 15
2024
|
Douglas Scott Peterson Director |
BUY
Other acquisition or disposition
|
Direct |
23,028
+50.0%
|
-
|
|
Oct 25
2024
|
Jack Roddy Chief People Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
2,177
+4.45%
|
-
|
|
Oct 09
2024
|
Douglas Scott Peterson Director |
BUY
Bona fide gift
|
Indirect |
31,765
+0.98%
|
-
|
|
Oct 09
2024
|
Douglas Scott Peterson Director |
SELL
Bona fide gift
|
Direct |
31,765
-100.0%
|
-
|
|
Jun 28
2024
|
Robert De Martini Chief Executive Officer |
BUY
Open market or private purchase
|
Direct |
138,834
+17.3%
|
$138,834
$1.03 P/Share
|
|
Jun 27
2024
|
Robert De Martini Chief Executive Officer |
BUY
Open market or private purchase
|
Direct |
10,105
+1.89%
|
$10,105
$1.01 P/Share
|
|
Jun 26
2024
|
Robert De Martini Chief Executive Officer |
BUY
Open market or private purchase
|
Direct |
51,061
+9.02%
|
$0
$0.98 P/Share
|
|
Jun 06
2024
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
12,572
+6.6%
|
-
|
|
May 12
2024
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
9,827
+24.14%
|
-
|
|
Mar 25
2024
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
166,667
+15.97%
|
-
|
|
Mar 22
2024
|
George Turner Ulrich Principal Accounting Officer |
BUY
Open market or private purchase
|
Direct |
4,000
+19.16%
|
$4,000
$1.52 P/Share
|
|
Mar 15
2024
|
Jeffery Scott Kerby Chief of Owned Retail |
SELL
Payment of exercise price or tax liability
|
Direct |
3,151
-6.48%
|
$3,151
$1.56 P/Share
|
|
Mar 15
2024
|
Jeffery Scott Kerby Chief of Owned Retail |
BUY
Exercise of conversion of derivative security
|
Direct |
9,185
+15.89%
|
-
|
|
Mar 15
2024
|
Keira Krausz Chief Marketing Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
4,815
-41.35%
|
$4,815
$1.56 P/Share
|
|
Mar 15
2024
|
Keira Krausz Chief Marketing Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
11,644
+50.0%
|
-
|
|
Mar 15
2024
|
Jack Roddy Chief People Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
6,573
-7.54%
|
$6,573
$1.56 P/Share
|
|
Mar 15
2024
|
Jack Roddy Chief People Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
22,164
+20.25%
|
-
|
|
Mar 15
2024
|
George Turner Ulrich Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
3,817
-10.64%
|
$3,817
$1.56 P/Share
|
|
Mar 15
2024
|
George Turner Ulrich Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
11,176
+22.75%
|
-
|
|
Mar 15
2024
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
56,528
+15.99%
|
-
|