Robert De Martini Purple Innovation, Inc. (PRPL) insider trading activity

Robert De Martini is Chief Executive Officer of Purple Innovation, Inc.. Currently has a direct ownership of 879,514 shares of PRPL, which is worth approximately $633,250. The most recent transaction as insider was on Mar 31, 2025, when has been sold 23,232 shares (Class A Common Stock) at a price of $0.76 per share, resulting in proceeds of $17,656. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 880K

0% 3M change

32.52% 12M change

Total Value Held $633,250

Robert DeMartini Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Mar 31 2025	SELL Payment of exercise price or tax liability	$17,656 $0.76 p/Share	23,232 Reduced 2.57%	879,514 Class A Common Stock
Mar 31 2025	BUY Exercise of conversion of derivative security	-	80,386 Added 8.18%	902,746 Class A Common Stock
Mar 25 2025	SELL Payment of exercise price or tax liability	$38,051 $0.79 p/Share	48,167 Reduced 5.53%	822,360 Class A Common Stock
Mar 25 2025	BUY Exercise of conversion of derivative security	-	166,667 Added 16.07%	870,527 Class A Common Stock
Mar 15 2025	SELL Payment of exercise price or tax liability	$14,703 $0.9 p/Share	16,337 Reduced 2.27%	703,860 Class A Common Stock
Mar 15 2025	BUY Exercise of conversion of derivative security	-	56,528 Added 7.28%	720,197 Class A Common Stock
Jun 28 2024	BUY Open market or private purchase	$142,999 $1.03 p/Share	138,834 Added 17.3%	663,669 Class A Common Stock
Jun 27 2024	BUY Open market or private purchase	$10,206 $1.01 p/Share	10,105 Added 1.89%	524,835 Class A Common Stock
Jun 26 2024	BUY Open market or private purchase	$50,039 $0.98 p/Share	51,061 Added 9.02%	514,730 Class A Common Stock
Mar 25 2024	BUY Exercise of conversion of derivative security	-	166,667 Added 26.44%	463,669 Class A Common Stock
Mar 15 2024	BUY Exercise of conversion of derivative security	-	56,528 Added 15.99%	297,002 Class A Common Stock
May 15 2023	BUY Open market or private purchase	$148,500 $2.97 p/Share	50,000 Added 17.21%	240,474 Class A Common Stock
Apr 27 2023	SELL Other acquisition or disposition	-	1,904 Reduced 100.0%	0 Proportional Represent...
Mar 25 2023	BUY Exercise of conversion of derivative security	-	166,666 Added 46.67%	190,474 Class A Common Stock
Apr 03 2022	BUY Exercise of conversion of derivative security	-	7,936 Added 25.0%	23,808 Class A Common Stock
Mar 03 2022	BUY Exercise of conversion of derivative security	-	7,936 Added 33.33%	15,872 Class A Common Stock
Feb 03 2022	BUY Exercise of conversion of derivative security	-	7,936 Added 50.0%	7,936 Class A Common Stock

Robert De Martini

Chief Executive Officer

Lehi, UT

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