Purple Innovation, Inc. PRPL
Institutional shares held
69.9 Million
36.4K
calls
56.3K
puts
Total value of holdings
$50.3M
$26K
calls
$40K
puts
Market Cap
$65.4M
90,763,904
Shares Out.
Institutional ownership
76.99%
# of Institutions
95
We take great care to ensure that the data presented and summarized in this overview for Purple Innovation, Inc. is accurate and up-to-date, based on a comprehensive analysis of 13F filing forms for institutional ownership and form 4 filings for insider transactions. Please note that this data may differ from other sources and should not be relied upon as the sole basis for investment decisions.
Top Institutions Holding PRPL
View all-
Coliseum Capital Management, LLC Rowayton, CT46.9MShares$33.7 Million5.41% of portfolio
-
Wasatch Advisors Inc Salt Lake City, UT5.12MShares$3.68 Million0.03% of portfolio
-
Black Rock Inc. New York, NY4.02MShares$2.89 Million0.0% of portfolio
-
Vanguard Group Inc Valley Forge, PA2.59MShares$1.87 Million0.0% of portfolio
-
Israel Englander Millennium Management LLC | New York, Ny1.02MShares$733,4610.0% of portfolio
-
No Street Gp LP San Francisco, CA858KShares$617,5920.06% of portfolio
-
Jacobs Levy Equity Management, Inc Florham Park, NJ810KShares$583,5240.0% of portfolio
-
Jim Simons Renaissance Technologies LLC | New York, Ny794KShares$571,7100.0% of portfolio
-
Dynamic Advisor Solutions LLC752KShares$541,5840.02% of portfolio
-
Invenomic Capital Management LP Boston, MA640KShares$460,7020.03% of portfolio
Latest Institutional Activity in PRPL
Top Purchases
Top Sells
About PRPL
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Insider Transactions at PRPL
Insider Transaction List
View all| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Jun 06
2025
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
12,572
+5.28%
|
-
|
|
May 12
2025
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
9,827
+12.49%
|
-
|
|
Mar 31
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
SELL
Payment of exercise price or tax liability
|
Direct |
4,647
-7.14%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
BUY
Exercise of conversion of derivative security
|
Direct |
13,585
+17.27%
|
-
|
|
Mar 31
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
23,232
-2.57%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
80,386
+8.18%
|
-
|
|
Mar 31
2025
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
16,881
+22.25%
|
-
|
|
Mar 31
2025
|
Todd E. Vogensen Chief Financial Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
6,970
-12.71%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Todd E. Vogensen Chief Financial Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
24,116
+30.54%
|
-
|
|
Mar 31
2025
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
21,101
+9.01%
|
-
|
|
Mar 31
2025
|
Jack Roddy Chief People Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
16,881
+16.44%
|
-
|
|
Mar 31
2025
|
George Turner Ulrich Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
2,249
-7.4%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
George Turner Ulrich Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
6,576
+17.79%
|
-
|
|
Mar 25
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
48,167
-5.53%
|
$0
$0.79 P/Share
|
|
Mar 25
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
166,667
+16.07%
|
-
|
|
Mar 15
2025
|
Jack Roddy Chief People Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
22,165
+14.98%
|
-
|
|
Mar 15
2025
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
11,235
+21.06%
|
-
|
|
Mar 15
2025
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
14,097
+6.84%
|
-
|
|
Mar 15
2025
|
George Turner Ulrich Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
3,607
-7.59%
|
$0
$0.9 P/Share
|
|
Mar 15
2025
|
George Turner Ulrich Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
10,545
+18.13%
|
-
|
Last 12 Months Summary
Buy / Acquisition
572K
Shares
From
8
Insiders
| Exercise of conversion of derivative security | 572K shares |
|---|
Sell / Disposition
131K
Shares
From
5
Insiders
| Payment of exercise price or tax liability | 131K shares |
|---|