Institutional shares held 71.5 Million
103K calls
49.4K puts
Total value of holdings $60.1M
$86K calls
$41K puts
Market Cap $76.2M
90,763,904 Shares Out.
Institutional ownership 78.77%
# of Institutions 87


Latest Institutional Activity in PRPL

Top Purchases

Q2 2025
Millennium Management LLC Shares Held: 1.06M ($892K)
Q2 2025
Wasatch Advisors Inc Shares Held: 4.63M ($3.89M)
Q2 2025
Jane Street Group, LLC Shares Held: 348K ($292K)
Q2 2025
Anson Funds Management LP Shares Held: 300K ($252K)
Q2 2025
Marshall Wace, LLP Shares Held: 176K ($148K)

Top Sells

Q2 2025
State Street Corp Shares Held: 239K ($201K)
Q2 2025
Geode Capital Management, LLC Shares Held: 621K ($522K)
Q2 2025
Northern Trust Corp Shares Held: 131K ($110K)
Q2 2025
Vanguard Group Inc Shares Held: 2.63M ($2.21M)
Q2 2025
No Street Gp LP Shares Held: 3.6M ($3.02M)

About PRPL

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.


Insider Transactions at PRPL

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
View All Transactions

Last 12 Months Summary

Buy / Acquisition
652K Shares
From 10 Insiders
Exercise of conversion of derivative security 574K shares
Bona fide gift 54.8K shares
Other acquisition or disposition 23K shares
Sell / Disposition
186K Shares
From 6 Insiders
Payment of exercise price or tax liability 131K shares
Bona fide gift 54.8K shares

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