First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$962 Million
Q4 2024

First Heartland Consultants, Inc. has filed its 13F form on February 14, 2025 for Q4 2024 where it was disclosed a total value porftolio of $962 Million distributed in 448 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Trans Digm Group Inc with a value of $49.6M, Spdr Portfolio S&P 500 ETF (Ma with a value of $33.9M, ETF Ser Solutions Aptus Collar with a value of $33.1M, Invesco Qqq Trust, Series 1 with a value of $32.4M, and Spdr S&P 500 ETF Trust with a value of $31M.

Examining the 13F form we can see an increase of $31.8M in the current position value, from $930M to 962M.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $962 Million

ETFs: $768 Million

Industrials: $58.2 Million

Technology: $42.7 Million

Consumer Cyclical: $23.7 Million

Financial Services: $22.2 Million

Healthcare: $10.8 Million

Communication Services: $10.3 Million

Consumer Defensive: $8.49 Million

Other: $6.84 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
TDG Trans Digm Group Inc Industrials	$72.3B	$49.6 Million 5.16% of portfolio	39,150	Q4 2024 Added 11,182.42%
SPLG Spdr Portfolio S&P 500 ETF (Ma ETFs	$0	$33.9 Million 3.52% of portfolio	491,155	Q4 2024 Reduced 1.9%
ACIO ETF Ser Solutions Aptus Collar ETFs	$0	$33.1 Million 3.44% of portfolio	822,768	Q4 2024 Reduced 3.7%
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$32.4 Million 3.37% of portfolio	63,349	Q4 2024 Reduced 3.42%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$31 Million 3.23% of portfolio	52,941	Q4 2024 Added 4.08%
BSV Vanguard Bd Index Fd Inc Short ETFs	$0	$23.1 Million 2.4% of portfolio	298,480	Q4 2024 Reduced 16.63%
RDVY First Trust Rising Dividend Ac ETFs	$0	$22.8 Million 2.37% of portfolio	384,890	Q4 2024 Added 13.38%
DRSK ETF Ser Solutions Aptus Define ETFs	$0	$20.9 Million 2.18% of portfolio	763,265	Q4 2024 Added 35.88%
OSCV Opus Small Cap Value ETF ETFs	$0	$20.5 Million 2.13% of portfolio	553,613	Q4 2024 Added 3.25%
SPYG Spdr Portfolio ETFs	$0	$19.4 Million 2.02% of portfolio	220,866	Q4 2024 Reduced 2.86%
SPDW Spdr Ser Tr Fds Spdr Portfolio ETFs	$0	$18.9 Million 1.97% of portfolio	554,583	Q4 2024 Added 12.71%
SPYV Spdr Portfolio S&P 500 Value E ETFs	$0	$16.9 Million 1.75% of portfolio	329,916	Q4 2024 Added 7.27%
IVW Ishares S&P 500 Growth ETF ETFs	$0	$16.7 Million 1.74% of portfolio	164,432	Q4 2024 Reduced 41.58%
AAPL Apple Inc. Technology	$3.86T	$16.6 Million 1.73% of portfolio	66,267	Q4 2024 Reduced 4.7%
FLGV Franklin Templeton ETF Trfrank ETFs	$0	$15.4 Million 1.6% of portfolio	764,414	Q4 2024 New
VUG Vanguard Growth ETF ETFs	$0	$14.9 Million 1.55% of portfolio	36,369	Q4 2024 Reduced 30.41%
UCON First Tr ETF Viii Tcw Unconstr ETFs	$0	$14.8 Million 1.54% of portfolio	602,108	Q4 2024 Added 543.06%
DIA Spdr Dow Jones Industrial Average ETF Trust ETFs	$0	$14.3 Million 1.49% of portfolio	33,720	Q4 2024 Added 34.01%
EMXC Ishares Inc Msci Emerging Mkts ETFs	$0	$12.6 Million 1.31% of portfolio	226,856	Q4 2024 Added 13.12%
AMZN Amazon Com Inc Consumer Cyclical	$2.18T	$12.1 Million 1.26% of portfolio	55,024	Q4 2024 Reduced 11.28%
NVDA Nvidia Corp Technology	$327B	$11.7 Million 1.22% of portfolio	87,369	Q4 2024 Reduced 6.8%
SDVY First Tr ETF Vi Smid Cap Risin ETFs	$0	$10.9 Million 1.13% of portfolio	304,136	Q4 2024 Reduced 5.19%
VTV Vanguard Value ETF ETFs	$0	$10.2 Million 1.06% of portfolio	60,033	Q4 2024 Added 4.83%
VXF Vanguard Extended Market ETF ETFs	$0	$10.1 Million 1.05% of portfolio	53,162	Q4 2024 Added 1,758.81%
IWV Ishares Russell 3000 ETF ETFs	$0	$9.21 Million 0.96% of portfolio	27,555	Q4 2024 Reduced 39.67%
IVV Ishares Core S&P 500 ETF ETFs	$0	$9.15 Million 0.95% of portfolio	15,551	Q4 2024 Added 6.03%
ADME ETF Ser Solutions Aptus Drawnd ETFs	$0	$9.1 Million 0.95% of portfolio	194,872	Q4 2024 Reduced 5.91%
VIG Vanguard Dividend Appreciation ETFs	$0	$8.93 Million 0.93% of portfolio	49,004	Q4 2024 Reduced 22.27%
MINT Pimco ETF Tr Enhanced Sht Matu ETFs	$0	$8.83 Million 0.92% of portfolio	87,966	Q4 2024 Added 20.89%
VEA Vanguard Ftse Developed Market ETFs	$0	$8.55 Million 0.89% of portfolio	178,801	Q4 2024 Added 12.01%
GRID First Tr Nasdaq Clean Edge Sma ETFs	$0	$8.39 Million 0.87% of portfolio	70,266	Q4 2024 Added 0.99%
VOO Vanguard Index Fds S&P 500 ETF ETFs	$0	$7.76 Million 0.81% of portfolio	14,401	Q4 2024 Added 97.92%
BKAG Bny Mellon ETF Tr Core Bond Et ETFs	$0	$7.5 Million 0.78% of portfolio	181,974	Q4 2024 Added 18.27%
IVE Ishares S&P 500 Value ETF ETFs	$0	$7.25 Million 0.75% of portfolio	37,985	Q4 2024 Added 10.7%
FBCG Fidelity Covington Tr Blue Chi ETFs	$0	$6.81 Million 0.71% of portfolio	147,249	Q4 2024 Added 196.04%
BRK-B Berkshire Hathaway Inc Class B Financial Services	$650B	$6.82 Million 0.71% of portfolio	15,051	Q4 2024 Added 22.4%
BNDX Vanguard Total International B ETFs	$0	$6.56 Million 0.68% of portfolio	133,840	Q4 2024 Added 9.32%
VBK Vanguard Small Cap Growth ETF ETFs	$0	$6.49 Million 0.67% of portfolio	23,158	Q4 2024 Reduced 31.28%
VTI Vanguard Total Stock Market Et ETFs	$0	$6.48 Million 0.67% of portfolio	22,349	Q4 2024 Added 7.41%
IYW Ishares Dj Us Tech ETF ETFs	$0	$6.49 Million 0.67% of portfolio	40,669	Q4 2024 Added 15.18%
MSFT Microsoft Corp Technology	$2.98T	$6.14 Million 0.64% of portfolio	14,557	Q4 2024 Reduced 4.59%
ITOT Ishares Core S&P Total U.S. St ETFs	$0	$5.88 Million 0.61% of portfolio	45,695	Q4 2024 Reduced 6.39%
COWZ Pacer Fds Tr Us Cash Cows 100 ETFs	$0	$5.85 Million 0.61% of portfolio	103,580	Q4 2024 Added 12.59%
EDIV Spdr S&P Emerging Dividends Et ETFs	$0	$5.62 Million 0.58% of portfolio	159,410	Q4 2024 Added 18.2%
FMB First Tr Exchange Traded Fd Ii ETFs	$0	$5.39 Million 0.56% of portfolio	105,737	Q4 2024 Added 6.59%
QQQM Invesco Exchange Traded Fd Tr ETFs	$0	$5.26 Million 0.55% of portfolio	25,008	Q4 2024 Added 4.54%
IUSG Ishares Core S&P U.S Growth Et ETFs	$0	$5.27 Million 0.55% of portfolio	37,823	Q4 2024 Added 0.87%
BIV Vanguard Bd Index Fd Inc Inter ETFs	$0	$5.17 Million 0.54% of portfolio	69,201	Q4 2024 Added 6.48%
LMBS First Tr ETF Fd Iv First Tr Lo ETFs	$0	$5.08 Million 0.53% of portfolio	104,391	Q4 2024 New
FDL First Tr Morningstar Dividend ETFs	$0	$4.89 Million 0.51% of portfolio	121,434	Q4 2024 Added 2.95%

Summary

Portfolio
No. of Stocks 448
Current Value $962 Million
Prior Value $930 Million
Filing
Period Q4 2024
Filing Date February 14, 2025
Form Type 13F-HR
Activity in Q4 2024
New Purchases 65 stocks
Additional Purchases 208 stocks
Sold out of 0 stocks
Reduced holdings in 156 stocks

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First Heartland Consultants, Inc. Portfolio Holdings