First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$963 Million
Q1 2024

First Heartland Consultants, Inc. has filed its 13F form on May 07, 2024 for Q1 2024 where it was disclosed a total value porftolio of $963 Million distributed in 422 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Invesco Qqq Trust, Series 1 with a value of $29.8M, Spdr Portfolio S&P 500 ETF (Ma with a value of $28.8M, ETF Ser Solutions Aptus Collar with a value of $28.4M, Spdr S&P 500 ETF Trust with a value of $21M, and Janus Detroit Str Tr Janus Hen with a value of $18.9M.

Examining the 13F form we can see an increase of $134M in the current position value, from $829M to 963M.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $963 Million

ETFs: $752 Million

Technology: $36.9 Million

Consumer Cyclical: $22.5 Million

Financial Services: $18.7 Million

Communication Services: $13 Million

Healthcare: $12.8 Million

Consumer Defensive: $12.8 Million

Energy: $11.3 Million

Other: $15.4 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$29.8 Million 3.09% of portfolio	67,151	Q1 2024 Added 6.27%
SPLG Spdr Portfolio S&P 500 ETF (Ma ETFs	$0	$28.8 Million 2.99% of portfolio	467,940	Q1 2024 Added 33.17%
ACIO ETF Ser Solutions Aptus Collar ETFs	$0	$28.4 Million 2.95% of portfolio	788,431	Q1 2024 Reduced 4.45%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$21 Million 2.18% of portfolio	40,228	Q1 2024 Reduced 2.88%
JAAA Janus Detroit Str Tr Janus Hen ETFs	$0	$18.9 Million 1.96% of portfolio	372,415	Q1 2024 Reduced 27.39%
OSCV Opus Small Cap Value ETF ETFs	$0	$18.7 Million 1.94% of portfolio	519,550	Q1 2024 Added 6.96%
Pimco ETF Tr	-	$17.7 Million 1.84% of portfolio	-	Q1 2024 Added 282.16%
SPYG Spdr Portfolio ETFs	$0	$16 Million 1.67% of portfolio	219,314	Q1 2024 Reduced 4.5%
FLV American Centy ETF Tr Focused ETFs	$0	$15.5 Million 1.61% of portfolio	238,578	Q1 2024 Reduced 10.86%

VUG Vanguard Growth ETF ETFs	$0	$15 Million 1.56% of portfolio	43,633	Q1 2024 Added 34.56%
RDVY First Trust Rising Dividend Ac ETFs	$0	$14.7 Million 1.52% of portfolio	261,381	Q1 2024 Added 9.61%
UCON First Tr ETF Viii Tcw Unconstr ETFs	$0	$14.5 Million 1.5% of portfolio	589,234	Q1 2024 Added 145.48%
SPDW Spdr Ser Tr Fds Spdr Portfolio ETFs	$0	$14.3 Million 1.49% of portfolio	399,742	Q1 2024 Added 7.62%
JUCY ETF Ser Solutions Aptus Enhanc	-	$13.1 Million 1.36% of portfolio	-	Q1 2024 Reduced 5.59%
DIA Spdr Dow Jones Industrial Average ETF Trust ETFs	$0	$13 Million 1.35% of portfolio	32,775	Q1 2024 Added 52.0%
AAPL Apple Inc. Technology	$3.38T	$12.9 Million 1.34% of portfolio	75,222	Q1 2024 Reduced 4.56%
UITB Usaa ETF Tr Core Intermediate ETFs	$0	$12.6 Million 1.31% of portfolio	271,612	Q1 2024 New
IVW Ishares S&P 500 Growth ETF ETFs	$0	$12 Million 1.25% of portfolio	142,123	Q1 2024 Added 19.59%

DRSK ETF Ser Solutions Aptus Define ETFs	$0	$11.5 Million 1.2% of portfolio	432,382	Q1 2024 Reduced 42.41%
AMZN Amazon Com Inc Consumer Cyclical	$1.97T	$11.5 Million 1.19% of portfolio	63,686	Q1 2024 Added 4.21%
EMXC Ishares Inc Msci Emerging Mkts ETFs	$0	$10.8 Million 1.12% of portfolio	186,952	Q1 2024 Added 8.35%
FIXD First Tr ETF Viii Tcw Opportun ETFs	$0	$10.3 Million 1.07% of portfolio	236,100	Q1 2024 Added 59.85%
BND Vanguard Bd Index Fd Inc Total ETFs	$0	$9.89 Million 1.03% of portfolio	136,136	Q1 2024 Reduced 25.84%
IJS Ishares S&P Smallcap 600 Value ETFs	$0	$9.58 Million 0.99% of portfolio	93,255	Q1 2024 Added 178.38%
SDVY First Tr ETF Vi Smid Cap Risin ETFs	$0	$9.22 Million 0.96% of portfolio	264,635	Q1 2024 Added 88.17%
BSV Vanguard Bd Index Fd Inc Short ETFs	$0	$9.27 Million 0.96% of portfolio	142,014	Q1 2024 Added 23.15%
VTV Vanguard Value ETF ETFs	$0	$9.03 Million 0.94% of portfolio	55,432	Q1 2024 Reduced 0.99%
VXF Vanguard Extended Market ETF ETFs	$0	$8.97 Million 0.93% of portfolio	51,187	Q1 2024 Added 1,877.86%
IVE Ishares S&P 500 Value ETF ETFs	$0	$8.74 Million 0.91% of portfolio	46,784	Q1 2024 Added 27.8%
VIG Vanguard Dividend Appreciation ETFs	$0	$8.73 Million 0.91% of portfolio	47,815	Q1 2024 Reduced 11.57%
BKAG Bny Mellon ETF Tr Core Bond Et ETFs	$0	$8.58 Million 0.89% of portfolio	204,805	Q1 2024 Added 17.87%
ADME ETF Ser Solutions Aptus Drawnd ETFs	$0	$8.57 Million 0.89% of portfolio	204,072	Q1 2024 Reduced 26.57%
NVDA Nvidia Corp Technology	$308B	$8.59 Million 0.89% of portfolio	9,505	Q1 2024 Added 0.3%
EFA Ishares Tr Msci Eafe ETF ETFs	$0	$7.88 Million 0.82% of portfolio	98,608	Q1 2024 Added 373.51%
VEA Vanguard Ftse Developed Market ETFs	$0	$7.77 Million 0.81% of portfolio	154,809	Q1 2024 Added 1.32%
VB Vanguard Small Cap ETF ETFs	$0	$7.66 Million 0.8% of portfolio	33,519	Q1 2024 Added 4.8%
COWZ Pacer Fds Tr Us Cash Cows 100 ETFs	$0	$7.63 Million 0.79% of portfolio	131,375	Q1 2024 Added 9.29%
IDME ETF Ser Solutions Intl Drawdow ETFs	$0	$7.37 Million 0.76% of portfolio	353,982	Q1 2024 Reduced 4.54%
DJUL First Tr Exch Trd Fd Viii Ft C Technology	$0	$6.72 Million 0.7% of portfolio	173,774	Q1 2024 Added 5.57%
SPGM Spdr Index Shs Fds S Spdr Port ETFs	$0	$6.6 Million 0.69% of portfolio	110,639	Q1 2024 New
MINT Pimco ETF Tr Enhanced Sht Matu ETFs	$0	$6.54 Million 0.68% of portfolio	65,057	Q1 2024 Added 23.48%
SCHD Schwab Strategic Tr Us Dividen ETFs	$0	$6.54 Million 0.68% of portfolio	81,159	Q1 2024 Reduced 23.88%
MSFT Microsoft Corp Technology	$3.33T	$6.22 Million 0.65% of portfolio	14,776	Q1 2024 Added 4.37%
TLT Ishares Barclays 20+ Year Trea ETFs	$0	$6.22 Million 0.65% of portfolio	65,718	Q1 2024 Added 0.98%
JMUB Jp Morgan Tr Mun ETF (De) ETFs	$0	$6.26 Million 0.65% of portfolio	123,315	Q1 2024 Added 371.1%
ITOT Ishares Core S&P Total U.S. St ETFs	$0	$6.06 Million 0.63% of portfolio	52,537	Q1 2024 Reduced 4.0%
BNDX Vanguard Total International B ETFs	$0	$5.91 Million 0.61% of portfolio	120,205	Q1 2024 Added 10.42%
IYR Ishares Tr ETFs	$0	$5.86 Million 0.61% of portfolio	65,168	Q1 2024 New
IVV Ishares Core S&P 500 ETF ETFs	$0	$5.61 Million 0.58% of portfolio	10,671	Q1 2024 Added 2.74%
LGOV First Tr ETF Iv Long Duration ETFs	$0	$5.61 Million 0.58% of portfolio	262,258	Q1 2024 Reduced 6.76%

Summary

Portfolio
No. of Stocks 422
Current Value $963 Million
Prior Value $829 Million
Filing
Period Q1 2024
Filing Date May 07, 2024
Form Type 13F-HR
Activity in Q1 2024
New Purchases 87 stocks
Additional Purchases 169 stocks
Sold out of 0 stocks
Reduced holdings in 145 stocks

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First Heartland Consultants, Inc. Portfolio Holdings