First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$1.01 Billion
Q2 2025

First Heartland Consultants, Inc. has filed its 13F form on August 15, 2025 for Q2 2025 where it was disclosed a total value porftolio of $1.01 Billion distributed in 503 stocks.

Among their holdings, we can observe that their the top five positions include companies like: ETF Ser Solutions Aptus Collar with a value of $41.6M, Spdr Portfolio S&P 500 ETF (Ma with a value of $41.5M, Invesco Qqq Trust, Series 1 with a value of $31.1M, Ishares S&P 500 Growth ETF with a value of $28.4M, and First Tr ETF Viii Tcw Unconstr with a value of $25.9M.

Examining the 13F form we can see an increase of $135M in the current position value, from $877M to 1.01B.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $1.01 Billion

ETFs: $863 Million

Technology: $41.5 Million

Financial Services: $26.1 Million

Consumer Cyclical: $21.2 Million

Communication Services: $11.9 Million

Industrials: $10.3 Million

Healthcare: $10 Million

Consumer Defensive: $9.5 Million

Other: $9.04 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
LMBS First Tr ETF Fd Iv First Tr Lo ETFs	$0	$5.61 Million 0.55% of portfolio	113,939	Q2 2025 Reduced 13.46%
QQQM Invesco Exchange Traded Fd Tr ETFs	$0	$5.46 Million 0.54% of portfolio	24,029	Q2 2025 Reduced 8.76%
IVE Ishares S&P 500 Value ETF ETFs	$0	$5.32 Million 0.53% of portfolio	27,214	Q2 2025 Reduced 11.76%
DYNF Blackrock ETF Tr U S Equity Fa ETFs	$0	$5.03 Million 0.5% of portfolio	92,390	Q2 2025 Added 151.36%
VBK Vanguard Small Cap Growth ETF ETFs	$0	$4.94 Million 0.49% of portfolio	17,835	Q2 2025 Added 0.45%
VB Vanguard Small Cap ETF ETFs	$0	$4.82 Million 0.48% of portfolio	20,327	Q2 2025 Added 18.84%
IUSB Ishares Core Total Usd Bond Ma ETFs	$0	$4.69 Million 0.46% of portfolio	101,388	Q2 2025 Added 18.49%
HTRB Hartford Fds Total Return Bd E ETFs	$0	$4.41 Million 0.44% of portfolio	130,195	Q2 2025 Added 2,003.65%
XDEC First Tr ETF Viii Cboe Vest U ETFs	$0	$4.03 Million 0.4% of portfolio	103,878	Q2 2025 Reduced 8.44%
WMT Walmart Inc. Consumer Defensive	$281B	$4.03 Million 0.4% of portfolio	41,250	Q2 2025 Added 2.39%
TLH Ishares Barclays 10 20 Yr Trea ETFs	$0	$3.97 Million 0.39% of portfolio	39,101	Q2 2025 Reduced 57.56%
IWV Ishares Russell 3000 ETF ETFs	$0	$3.83 Million 0.38% of portfolio	10,921	Q2 2025 Reduced 58.35%
IYF Ishares Tr ETFs	$0	$3.9 Million 0.38% of portfolio	32,205	Q2 2025 Added 4.16%
SCHD Schwab Strategic Tr Us Dividen ETFs	$0	$3.73 Million 0.37% of portfolio	140,578	Q2 2025 Reduced 14.71%
DOL Wisdomtree Tr Intl Largecap Di ETFs	$0	$3.69 Million 0.36% of portfolio	61,990	Q2 2025 New
IYY Ishares Tr ETFs	$0	$3.67 Million 0.36% of portfolio	24,354	Q2 2025 Reduced 0.21%
VWO Vanguard Ftse Emerging Mkts Et ETFs	$0	$3.58 Million 0.35% of portfolio	72,341	Q2 2025 Added 6.39%
BLV Vanguard Bd Index Fd Inc Long ETFs	$0	$3.4 Million 0.34% of portfolio	48,940	Q2 2025 Added 2.77%
QUAL Ishares Msci Usa Quality Facto ETFs	$0	$3.41 Million 0.34% of portfolio	18,671	Q2 2025 Added 51.55%
EFA Ishares Tr Msci Eafe ETF ETFs	$0	$3.4 Million 0.34% of portfolio	38,018	Q2 2025 Added 32.03%
SHV Ishares Tr ETFs	$0	$3.33 Million 0.33% of portfolio	30,180	Q2 2025 Added 31.17%
VMBS Vanguard Mortg Backed Sec ETF ETFs	$0	$3.36 Million 0.33% of portfolio	72,479	Q2 2025 Added 3.56%
SPMO Invesco ETF Tr Ii S&P 500 Mome ETFs	$0	$3.28 Million 0.32% of portfolio	29,153	Q2 2025 Added 231.43%
META Meta Platforms, Inc. Communication Services	$1.78T	$3.11 Million 0.31% of portfolio	4,220	Q2 2025 Reduced 3.37%
EFV Msci Eafe Value ETF ETFs	$0	$2.89 Million 0.29% of portfolio	45,490	Q2 2025 Added 147.31%
LLY Eli Lilly & CO Healthcare	$608B	$2.97 Million 0.29% of portfolio	3,814	Q2 2025 Added 0.82%
USMV Ishares Msci Usa Min Vol Facto ETFs	$0	$2.9 Million 0.29% of portfolio	30,850	Q2 2025 Added 0.6%
FTSM First Tr Enhanced Traded Fd Iv ETFs	$0	$2.98 Million 0.29% of portfolio	49,724	Q2 2025 Added 39.51%
NOCT Innovator Growth 100 Power Buf ETFs	$0	$2.86 Million 0.28% of portfolio	52,412	Q2 2025 Reduced 7.61%
JAVA Jp Morgan ETF Fd Tr Active Val ETFs	$0	$2.79 Million 0.28% of portfolio	42,523	Q2 2025 New
DNP Dnp Select Income Fund Inc Financial Services	$0	$2.88 Million 0.28% of portfolio	294,246	Q2 2025 Added 3.18%
JPM Jpmorgan Chase & CO Financial Services	$859B	$2.7 Million 0.27% of portfolio	9,303	Q2 2025 Added 9.63%
QTEC First Trust Nasdaq 100 Technol ETFs	$0	$2.67 Million 0.26% of portfolio	12,555	Q2 2025 Added 455.04%
MTUM Ishares Msci Usa Momentum Fact ETFs	$0	$2.68 Million 0.26% of portfolio	11,136	Q2 2025 Reduced 57.65%
CIBR First Tr Fd Ii Nasdaq Cybersec ETFs	$0	$2.65 Million 0.26% of portfolio	35,075	Q2 2025 Reduced 0.61%
FV First Trust Dorsey Wright Focu ETFs	$0	$2.55 Million 0.25% of portfolio	43,110	Q2 2025 Reduced 27.86%
AIRR First Tr Vi Rba Amern Indl Ren ETFs	$0	$2.49 Million 0.25% of portfolio	30,614	Q2 2025 Added 44.47%
V Visa Inc. Financial Services	$551B	$2.43 Million 0.24% of portfolio	6,851	Q2 2025 Reduced 0.71%
FEZ Spdr Euro Stoxx 50 ETF ETFs	$0	$2.42 Million 0.24% of portfolio	40,522	Q2 2025 New
COST Costco Wholesale Corp Consumer Defensive	$439B	$2.32 Million 0.23% of portfolio	2,340	Q2 2025 Added 0.73%
XMHQ Invesco Exchange Traded Fd Tr ETFs	$0	$2.3 Million 0.23% of portfolio	23,444	Q2 2025 Added 10.84%
RSP Invesco S&P 500 Equal Weight E ETFs	$0	$2.2 Million 0.22% of portfolio	12,125	Q2 2025 Added 137.61%
OEF Ishares S&P 100 ETF ETFs	$0	$2.21 Million 0.22% of portfolio	8,308	Q2 2025 Added 434.62%
XLK Technology Sector Spdr ETFs	$0	$2.2 Million 0.22% of portfolio	8,675	Q2 2025 Reduced 0.91%
TPLC Timothy Plan U S Large/Mid Cap ETFs	$0	$2.22 Million 0.22% of portfolio	49,441	Q2 2025 Added 1.01%
PZA Invesco ETF Tr Ii Natl Amt Fre ETFs	$0	$2.23 Million 0.22% of portfolio	99,577	Q2 2025 Reduced 7.5%
VEU Vanguard Ftse All World Ex Us ETFs	$0	$2.17 Million 0.21% of portfolio	32,292	Q2 2025 Added 38.08%
PAVE Global X Fds Us Infrastructure ETFs	$0	$1.88 Million 0.19% of portfolio	43,083	Q2 2025 Added 120.63%
QJUN First Tr ETF	$0	$1.94 Million 0.19% of portfolio	65,449	Q2 2025 Reduced 0.73%
TSLA Tesla, Inc. Consumer Cyclical	$1.08T	$1.9 Million 0.19% of portfolio	5,967	Q2 2025 Added 6.78%

Summary

Portfolio
No. of Stocks 503
Current Value $1.01 Billion
Prior Value $877 Million
Filing
Period Q2 2025
Filing Date August 15, 2025
Form Type 13F-HR
Activity in Q2 2025
New Purchases 86 stocks
Additional Purchases 241 stocks
Sold out of 0 stocks
Reduced holdings in 149 stocks

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First Heartland Consultants, Inc. Portfolio Holdings