First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$930 Million
Q3 2024

First Heartland Consultants, Inc. has filed its 13F form on November 05, 2024 for Q3 2024 where it was disclosed a total value porftolio of $930 Million distributed in 453 stocks.

Among their holdings, we can observe that their the top five positions include companies like: ETF Ser Solutions Aptus Collar with a value of $34M, Spdr Portfolio S&P 500 ETF (Ma with a value of $33.8M, Invesco Qqq Trust, Series 1 with a value of $32M, Spdr S&P 500 ETF Trust with a value of $29.2M, and Vanguard Bd Index Fd Inc Short with a value of $28.2M.

Examining the 13F form we can see an decrease of $503M in the current position value, from $1.43B to 930M.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $930 Million

ETFs: $741 Million

Technology: $44 Million

Consumer Cyclical: $22.3 Million

Financial Services: $19.9 Million

Communication Services: $11.6 Million

Healthcare: $11 Million

Consumer Defensive: $9.41 Million

Industrials: $9.13 Million

Other: $10.1 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
Pimco ETF Tr	-	$4.07 Million 0.44% of portfolio	-	Q3 2024 Reduced 78.62%
EFA Ishares Tr Msci Eafe ETF ETFs	$0	$3.78 Million 0.41% of portfolio	45,154	Q3 2024 Reduced 60.27%
VOO Vanguard Index Fds S&P 500 ETF ETFs	$0	$3.84 Million 0.41% of portfolio	7,276	Q3 2024 Added 9.45%
IJS Ishares S&P Smallcap 600 Value ETFs	$0	$3.69 Million 0.4% of portfolio	34,251	Q3 2024 Added 0.02%
XMHQ Invesco Exchange Traded Fd Tr ETFs	$0	$3.53 Million 0.38% of portfolio	34,456	Q3 2024 Reduced 31.39%
LLY Eli Lilly & CO Healthcare	$771B	$3.48 Million 0.37% of portfolio	3,931	Q3 2024 Reduced 5.62%
IYY Ishares Tr ETFs	$0	$3.31 Million 0.36% of portfolio	23,742	Q3 2024 Added 1.7%
WMT Walmart Inc. Consumer Defensive	$266B	$3.21 Million 0.35% of portfolio	39,750	Q3 2024 Reduced 0.96%
BLV Vanguard Bd Index Fd Inc Long ETFs	$0	$3.21 Million 0.34% of portfolio	42,642	Q3 2024 Added 0.99%
JAAA Janus Detroit Str Tr Janus Hen ETFs	$0	$3.16 Million 0.34% of portfolio	62,042	Q3 2024 Reduced 80.9%
FV First Trust Dorsey Wright Focu ETFs	$0	$3.17 Million 0.34% of portfolio	54,431	Q3 2024 Reduced 1.14%
NJUL Innovator Growth 100 Power Buf Technology	$0	$3.08 Million 0.33% of portfolio	50,615	Q3 2024 Added 102.6%
IJK Ishares S&P Midcap 400 Growth ETFs	$0	$3.08 Million 0.33% of portfolio	33,471	Q3 2024 Reduced 74.7%
IWM Ishares Russell 2000 ETF ETFs	$0	$3.08 Million 0.33% of portfolio	13,962	Q3 2024 Added 485.41%
VWO Vanguard Ftse Emerging Mkts Et ETFs	$0	$2.94 Million 0.32% of portfolio	61,527	Q3 2024 Reduced 1.12%
PZA Invesco ETF Tr Ii Natl Amt Fre ETFs	$0	$2.98 Million 0.32% of portfolio	123,434	Q3 2024 Reduced 2.89%
IYF Ishares Tr ETFs	$0	$2.98 Million 0.32% of portfolio	28,648	Q3 2024 Reduced 2.21%
XSEP Frst Tr Ex Trd Viii Cboe Vest	-	$2.87 Million 0.31% of portfolio	-	Q3 2024 Added 82.39%
Innovator Etfs Tr	-	$2.89 Million 0.31% of portfolio	-	Q3 2024 Reduced 33.72%
USMV Ishares Msci Usa Min Vol Facto ETFs	$0	$2.8 Million 0.3% of portfolio	30,697	Q3 2024 Reduced 26.0%
VMBS Vanguard Mortg Backed Sec ETF ETFs	$0	$2.83 Million 0.3% of portfolio	60,003	Q3 2024 Added 6.51%
DNP Dnp Select Income Fund Inc Financial Services	$0	$2.79 Million 0.3% of portfolio	277,516	Q3 2024 Added 0.49%
GOOG Alphabet Inc. Communication Services	$1.25T	$2.67 Million 0.29% of portfolio	15,966	Q3 2024 Reduced 23.74%
XLU Utilities Sector Spdr ETFs	$0	$2.58 Million 0.28% of portfolio	31,944	Q3 2024 New
EUSA Ishares Msci Usa Equal Weighte ETFs	$0	$2.62 Million 0.28% of portfolio	27,354	Q3 2024 Reduced 3.56%
SCHD Schwab Strategic Tr Us Dividen ETFs	$0	$2.49 Million 0.27% of portfolio	29,400	Q3 2024 Reduced 25.94%
USFR Wisdomtree Floating Rate Treas ETFs	$0	$2.41 Million 0.26% of portfolio	47,888	Q3 2024 Reduced 54.55%
FTSL First Trust Senior Ln Fund ETFs	$0	$2.36 Million 0.25% of portfolio	51,414	Q3 2024 Reduced 5.47%
UCON First Tr ETF Viii Tcw Unconstr ETFs	$0	$2.35 Million 0.25% of portfolio	93,632	Q3 2024 Reduced 13.18%
NOBL Proshares S&P 500 Dividend Ari ETFs	$0	$2.25 Million 0.24% of portfolio	21,076	Q3 2024 Added 5.49%
CIBR First Tr Fd Ii Nasdaq Cybersec ETFs	$0	$2.2 Million 0.24% of portfolio	37,214	Q3 2024 Added 135.9%
FVD First Tr Value Line Divid Inde ETFs	$0	$2.1 Million 0.23% of portfolio	46,235	Q3 2024 Reduced 64.21%
XLK Technology Sector Spdr ETFs	$0	$2.17 Million 0.23% of portfolio	9,594	Q3 2024 Added 4.43%
FBCG Fidelity Covington Tr Blue Chi ETFs	$0	$2.13 Million 0.23% of portfolio	49,740	Q3 2024 Added 5.07%
FTSM First Tr Enhanced Traded Fd Iv ETFs	$0	$2.14 Million 0.23% of portfolio	35,721	Q2 2024 Reduced 15.35%
V Visa Inc. Financial Services	$559B	$2.07 Million 0.22% of portfolio	7,526	Q3 2024 Reduced 14.39%
META Meta Platforms, Inc. Communication Services	$1.55T	$2.08 Million 0.22% of portfolio	3,641	Q3 2024 Added 0.75%
QUAL Ishares Msci Usa Quality Facto ETFs	$0	$2.03 Million 0.22% of portfolio	11,295	Q3 2024 Added 21.3%
JQUA J P Morgan ETF Tr U S Quality ETFs	$0	$2.04 Million 0.22% of portfolio	36,125	Q3 2024 Added 5.43%
IPG Interpublic Group Of Companies, Inc. Communication Services	$11.1B	$1.94 Million 0.21% of portfolio	11,948	Q3 2024 Added 49.01%
VXUS Vanguard Star Fd Vanguard Tota ETFs	$0	$1.97 Million 0.21% of portfolio	30,382	Q3 2024 Reduced 52.16%
QJUN First Tr ETF	$0	$1.91 Million 0.21% of portfolio	70,764	Q3 2024 Added 95.74%
IEF Ishares Barclays ETFs	$0	$1.93 Million 0.21% of portfolio	19,713	Q3 2024 Added 274.63%
BUFR First Tr Ex Td Viii Ft Cboe Ve ETFs	$0	$1.87 Million 0.2% of portfolio	62,472	Q3 2024 Reduced 20.0%
IUSV Ishares Core S&P U.S. Value Et ETFs	$0	$1.83 Million 0.2% of portfolio	19,195	Q3 2024 Reduced 2.87%
COST Costco Wholesale Corp Consumer Defensive	$434B	$1.86 Million 0.2% of portfolio	2,094	Q3 2024 Added 3.56%
JPM Jpmorgan Chase & CO Financial Services	$784B	$1.8 Million 0.19% of portfolio	8,531	Q3 2024 Added 2.05%
DYNF Blackrock ETF Tr U S Equity Fa ETFs	$0	$1.76 Million 0.19% of portfolio	35,475	Q3 2024 Added 22.85%
TLT Ishares Barclays 20+ Year Trea ETFs	$0	$1.73 Million 0.19% of portfolio	17,678	Q3 2024 Reduced 69.86%
FAUG First Tr ETF Viii Cboe Vest Us ETFs	$0	$1.8 Million 0.19% of portfolio	39,289	Q3 2024 Added 249.64%

Summary

Portfolio
No. of Stocks 453
Current Value $930 Million
Prior Value $1.43 Billion
Filing
Period Q3 2024
Filing Date November 05, 2024
Form Type 13F-HR
Activity in Q3 2024
New Purchases 51 stocks
Additional Purchases 176 stocks
Sold out of 0 stocks
Reduced holdings in 204 stocks

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First Heartland Consultants, Inc. Portfolio Holdings