First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$1.01 Billion
Q2 2025

First Heartland Consultants, Inc. has filed its 13F form on August 15, 2025 for Q2 2025 where it was disclosed a total value porftolio of $1.01 Billion distributed in 503 stocks.

Among their holdings, we can observe that their the top five positions include companies like: ETF Ser Solutions Aptus Collar with a value of $41.6M, Spdr Portfolio S&P 500 ETF (Ma with a value of $41.5M, Invesco Qqq Trust, Series 1 with a value of $31.1M, Ishares S&P 500 Growth ETF with a value of $28.4M, and First Tr ETF Viii Tcw Unconstr with a value of $25.9M.

Examining the 13F form we can see an increase of $135M in the current position value, from $877M to 1.01B.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $1.01 Billion

ETFs: $863 Million

Technology: $41.5 Million

Financial Services: $26.1 Million

Consumer Cyclical: $21.2 Million

Communication Services: $11.9 Million

Industrials: $10.3 Million

Healthcare: $10 Million

Consumer Defensive: $9.5 Million

Other: $9.04 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
ACIO ETF Ser Solutions Aptus Collar ETFs	$0	$41.6 Million 4.11% of portfolio	1,005,865	Q2 2025 Added 19.81%
SPLG Spdr Portfolio S&P 500 ETF (Ma ETFs	$0	$41.5 Million 4.1% of portfolio	570,503	Q2 2025 Added 14.05%
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$31.1 Million 3.07% of portfolio	56,353	Q2 2025 Added 35.42%
IVW Ishares S&P 500 Growth ETF ETFs	$0	$28.4 Million 2.81% of portfolio	258,099	Q2 2025 Added 48.04%
UCON First Tr ETF Viii Tcw Unconstr ETFs	$0	$25.9 Million 2.56% of portfolio	1,041,178	Q2 2025 Added 11.8%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$25.7 Million 2.54% of portfolio	41,581	Q2 2025 Reduced 19.67%
DRSK ETF Ser Solutions Aptus Define ETFs	$0	$24.9 Million 2.46% of portfolio	867,479	Q2 2025 Added 10.7%
RDVY First Trust Rising Dividend Ac ETFs	$0	$22.9 Million 2.26% of portfolio	364,470	Q2 2025 Added 26.7%
OSCV Opus Small Cap Value ETF ETFs	$0	$22.5 Million 2.22% of portfolio	622,514	Q2 2025 Added 9.86%
SPDW Spdr Ser Tr Fds Spdr Portfolio ETFs	$0	$22.2 Million 2.2% of portfolio	549,128	Q2 2025 Reduced 1.8%
BSV Vanguard Bd Index Fd Inc Short ETFs	$0	$21.9 Million 2.16% of portfolio	278,231	Q2 2025 Added 32.54%
SPYG Spdr Portfolio ETFs	$0	$20.2 Million 2.0% of portfolio	212,144	Q2 2025 Added 3.52%
SPYV Spdr Portfolio S&P 500 Value E ETFs	$0	$18.3 Million 1.81% of portfolio	350,380	Q2 2025 Added 4.54%
MINT Pimco ETF Tr Enhanced Sht Matu ETFs	$0	$15.6 Million 1.54% of portfolio	155,416	Q2 2025 Added 5.86%
FRDM Ea Ser Tr Freedom 100 Emerging ETFs	$0	$14.6 Million 1.45% of portfolio	362,182	Q2 2025 New
VUG Vanguard Growth ETF ETFs	$0	$13.9 Million 1.37% of portfolio	31,688	Q2 2025 Added 4.45%
NVDA Nvidia Corp Technology	$456B	$12.9 Million 1.27% of portfolio	81,604	Q2 2025 Reduced 0.81%
VOO Vanguard Index Fds S&P 500 ETF ETFs	$0	$12.4 Million 1.23% of portfolio	21,855	Q2 2025 Added 136.35%
AAPL Apple Inc. Technology	$3.69T	$11.8 Million 1.17% of portfolio	57,487	Q2 2025 Reduced 4.97%
CGDV Capital Group Divid Value ETF ETFs	$0	$11.8 Million 1.17% of portfolio	299,302	Q2 2025 Added 24.64%
VTV Vanguard Value ETF ETFs	$0	$11.2 Million 1.11% of portfolio	63,403	Q2 2025 Added 19.83%
AMZN Amazon Com Inc Consumer Cyclical	$2.26T	$11.2 Million 1.11% of portfolio	51,235	Q2 2025 Reduced 3.14%
GRID First Tr Nasdaq Clean Edge Sma ETFs	$0	$10.8 Million 1.06% of portfolio	77,445	Q2 2025 Added 6.79%
VEA Vanguard Ftse Developed Market ETFs	$0	$10.6 Million 1.05% of portfolio	186,777	Q2 2025 Added 13.38%
SDVY First Tr ETF Vi Smid Cap Risin ETFs	$0	$10.3 Million 1.02% of portfolio	293,020	Q2 2025 Added 2.53%
DIA Spdr Dow Jones Industrial Average ETF Trust ETFs	$0	$10.1 Million 1.0% of portfolio	22,897	Q2 2025 Reduced 15.11%
FLGV Franklin Templeton ETF Trfrank ETFs	$0	$9.7 Million 0.96% of portfolio	472,213	Q2 2025 Reduced 0.98%
VTI Vanguard Total Stock Market Et ETFs	$0	$9.45 Million 0.93% of portfolio	31,087	Q2 2025 Added 41.21%
FBCG Fidelity Covington Tr Blue Chi ETFs	$0	$9.24 Million 0.91% of portfolio	191,556	Q2 2025 Added 12.08%
RLY Ssga Active ETF Tr ETFs	$0	$9.05 Million 0.89% of portfolio	311,211	Q2 2025 Added 18.92%
BRK-B Berkshire Hathaway Inc Class B Financial Services	$621B	$8.45 Million 0.84% of portfolio	17,405	Q2 2025 Added 1.14%
PTRB Pgim ETF Tr Total Return Bd Et ETFs	$0	$8.49 Million 0.84% of portfolio	202,954	Q2 2025 Added 12.44%
BKAG Bny Mellon ETF Tr Core Bond Et ETFs	$0	$7.85 Million 0.78% of portfolio	186,161	Q2 2025 Added 0.94%
VIG Vanguard Dividend Appreciation ETFs	$0	$7.42 Million 0.73% of portfolio	40,726	Q2 2025 Reduced 5.05%
BNDX Vanguard Total International B ETFs	$0	$7.3 Million 0.72% of portfolio	147,478	Q2 2025 Added 18.29%
QDEC First Tr Ex Tr Fd Viii Cboe Ve ETFs	$0	$7.2 Million 0.71% of portfolio	245,529	Q2 2025 Added 1.94%
COWZ Pacer Fds Tr Us Cash Cows 100 ETFs	$0	$6.97 Million 0.69% of portfolio	126,505	Q2 2025 Added 56.23%
MSFT Microsoft Corp Technology	$3.95T	$6.92 Million 0.68% of portfolio	13,919	Q2 2025 Reduced 1.8%
VXUS Vanguard Star Fd Vanguard Tota ETFs	$0	$6.72 Million 0.66% of portfolio	97,256	Q2 2025 Added 74.7%
IYW Ishares Dj Us Tech ETF ETFs	$0	$6.61 Million 0.65% of portfolio	38,174	Q2 2025 Added 2.71%
FMB First Tr Exchange Traded Fd Ii ETFs	$0	$6.44 Million 0.64% of portfolio	129,347	Q2 2025 Added 0.09%
ITOT Ishares Core S&P Total U.S. St ETFs	$0	$6.17 Million 0.61% of portfolio	45,707	Q2 2025 Reduced 0.95%
SHY Ishares Barclays 1 3 Year Trea ETFs	$0	$6.21 Million 0.61% of portfolio	74,965	Q2 2025 Added 27.88%
EDIV Spdr S&P Emerging Dividends Et ETFs	$0	$6.04 Million 0.6% of portfolio	158,333	Q2 2025 Added 3.3%
BND Vanguard Bd Index Fd Inc Total ETFs	$0	$5.74 Million 0.57% of portfolio	77,997	Q2 2025 Added 117.2%
EUSA Ishares Msci Usa Equal Weighte ETFs	$0	$5.7 Million 0.56% of portfolio	57,480	Q2 2025 Added 2.65%
BIV Vanguard Bd Index Fd Inc Inter ETFs	$0	$5.61 Million 0.55% of portfolio	72,568	Q2 2025 Added 0.59%
BUFR First Tr Ex Td Viii Ft Cboe Ve ETFs	$0	$5.61 Million 0.55% of portfolio	176,369	Q2 2025 Added 65.88%
IVV Ishares Core S&P 500 ETF ETFs	$0	$5.62 Million 0.55% of portfolio	9,046	Q2 2025 Reduced 20.49%
IUSG Ishares Core S&P U.S Growth Et ETFs	$0	$5.55 Million 0.55% of portfolio	36,887	Q2 2025 Reduced 1.85%

Summary

Portfolio
No. of Stocks 503
Current Value $1.01 Billion
Prior Value $877 Million
Filing
Period Q2 2025
Filing Date August 15, 2025
Form Type 13F-HR
Activity in Q2 2025
New Purchases 86 stocks
Additional Purchases 241 stocks
Sold out of 0 stocks
Reduced holdings in 149 stocks

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First Heartland Consultants, Inc. Portfolio Holdings