First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$1.01 Billion
Q2 2025

First Heartland Consultants, Inc. has filed its 13F form on August 15, 2025 for Q2 2025 where it was disclosed a total value porftolio of $1.01 Billion distributed in 503 stocks.

Among their holdings, we can observe that their the top five positions include companies like: ETF Ser Solutions Aptus Collar with a value of $41.6M, Spdr Portfolio S&P 500 ETF (Ma with a value of $41.5M, Invesco Qqq Trust, Series 1 with a value of $31.1M, Ishares S&P 500 Growth ETF with a value of $28.4M, and First Tr ETF Viii Tcw Unconstr with a value of $25.9M.

Examining the 13F form we can see an increase of $135M in the current position value, from $877M to 1.01B.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $1.01 Billion

ETFs: $863 Million

Technology: $41.5 Million

Financial Services: $26.1 Million

Consumer Cyclical: $21.2 Million

Communication Services: $11.9 Million

Industrials: $10.3 Million

Healthcare: $10 Million

Consumer Defensive: $9.5 Million

Other: $9.04 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
ORLY O Reilly Automotive Inc Consumer Cyclical	$6.4B	$1.93 Million 0.19% of portfolio	21,410	Q2 2025 Added 1,597.86%
IEMG Ishares Inc ETFs	$0	$1.78 Million 0.18% of portfolio	33,184	Q2 2025 Added 121.52%
IUSV Ishares Core S&P U.S. Value Et ETFs	$0	$1.87 Million 0.18% of portfolio	19,720	Q2 2025 Added 0.2%
FAUG First Tr ETF Viii Cboe Vest Us ETFs	$0	$1.8 Million 0.18% of portfolio	36,651	Q2 2025 Reduced 6.52%
IJH Ishares Core S&P Mid Cap ETF ETFs	$0	$1.78 Million 0.18% of portfolio	28,656	Q2 2025 Added 12.24%
FLTR Vaneck ETF Tr Investment Grade ETFs	$0	$1.74 Million 0.17% of portfolio	68,388	Q2 2025 Added 125.26%
AIQ Global X Funds Global X Artifi ETFs	$0	$1.68 Million 0.17% of portfolio	38,419	Q2 2025 New
TPSC Timothy Plan U S Sm Cap Core E ETFs	$0	$1.64 Million 0.16% of portfolio	42,431	Q2 2025 Added 3.03%
FVD First Tr Value Line Divid Inde ETFs	$0	$1.58 Million 0.16% of portfolio	35,418	Q2 2025 Reduced 14.74%
GOOG Alphabet Inc. Communication Services	$1.24T	$1.58 Million 0.16% of portfolio	8,915	Q2 2025 Reduced 23.33%
DIVO Amplify ETF Tr Amplify Cwp Enh ETFs	$0	$1.46 Million 0.14% of portfolio	34,266	Q2 2025 Added 4.57%
SUB Ishares Short Term National Mu ETFs	$0	$1.37 Million 0.14% of portfolio	12,927	Q2 2025 New
NOBL Proshares S&P 500 Dividend Ari ETFs	$0	$1.4 Million 0.14% of portfolio	13,913	Q2 2025 Reduced 43.88%
DGRO Ishares Core Dividend Growth E ETFs	$0	$1.45 Million 0.14% of portfolio	22,706	Q2 2025 Added 6.11%
XJUN Ft Exch Trd Fd Viii Cboe Vest ETFs	$0	$1.27 Million 0.13% of portfolio	30,846	Q2 2025 Reduced 14.23%
TPHD Timothy Plan High Divid Stk Et ETFs	$0	$1.36 Million 0.13% of portfolio	35,906	Q2 2025 Added 5.03%
JEPI J P Morgan Exchange Traded Fd ETFs	$0	$1.27 Million 0.13% of portfolio	22,305	Q2 2025 Added 1.1%
JNJ Johnson & Johnson Healthcare	$452B	$1.33 Million 0.13% of portfolio	8,698	Q2 2025 Added 6.62%
MA Mastercard Inc Financial Services	$548B	$1.28 Million 0.13% of portfolio	2,277	Q2 2025 Added 14.54%
OACP Unified Ser Tr Oneascent Core ETFs	$0	$1.36 Million 0.13% of portfolio	59,708	Q2 2025 Added 66.69%
GOOGL Alphabet Inc. Communication Services	$1.21T	$1.32 Million 0.13% of portfolio	7,497	Q2 2025 Reduced 2.24%
FICO Fair Isaac Corp Technology	$33.3B	$1.3 Million 0.13% of portfolio	712	Q1 2025 Reduced 3.39%
MBB Ishares Tr ETFs	$0	$1.29 Million 0.13% of portfolio	13,782	Q2 2025 Added 21.13%
JPST Jp Morgan ETF Tr Ultra Short I ETFs	$0	$1.25 Million 0.12% of portfolio	24,719	Q2 2025 Added 9.27%
VZ Verizon Communications Inc Communication Services	$182B	$1.23 Million 0.12% of portfolio	28,500	Q2 2025 Added 2.43%
CAT Caterpillar Inc Industrials	$218B	$1.18 Million 0.12% of portfolio	3,037	Q2 2025 Added 3.16%
T At&T Inc. Communication Services	$203B	$1.22 Million 0.12% of portfolio	42,219	Q2 2025 Added 0.72%
BUFQ First Tr Ex Tr Fd Viii Ft Cboe ETFs	$0	$1.11 Million 0.11% of portfolio	33,296	Q2 2025 Added 4.58%
SMH Vaneck ETF Tr Semiconductor Et ETFs	$0	$1.15 Million 0.11% of portfolio	4,141	Q2 2025 Reduced 0.62%
ABBV Abb Vie Inc. Healthcare	$351B	$1.08 Million 0.11% of portfolio	5,797	Q2 2025 Added 14.34%
PPA Invesco Exchange Traded Fd Tr ETFs	$0	$1.13 Million 0.11% of portfolio	7,975	Q2 2025 Added 10.24%
ASTS Ast Space Mobile, Inc. Communication Services	$2.68B	$1.08 Million 0.11% of portfolio	23,119	Q2 2025 Added 36.08%
CGGR Capital Group Growth ETF Shs C ETFs	$0	$1.13 Million 0.11% of portfolio	27,851	Q2 2025 Added 11.75%
EEM Ishares Msci Emerging Markets ETFs	$0	$1.11 Million 0.11% of portfolio	23,085	Q2 2025 New
SIXJ Aim ETF Prods Tr Allianzim U S	$0	$1.13 Million 0.11% of portfolio	35,383	Q2 2025 Added 4.48%
NFLX Netflix Inc Communication Services	$545B	$1.1 Million 0.11% of portfolio	825	Q2 2025 Reduced 7.41%
EFG Msci Eafe Growth ETF ETFs	$0	$1.15 Million 0.11% of portfolio	10,245	Q2 2025 Added 48.41%
GE General Electric CO Industrials	$306B	$1.12 Million 0.11% of portfolio	4,366	Q2 2025 Reduced 9.16%
USFR Wisdomtree Floating Rate Treas ETFs	$0	$1.12 Million 0.11% of portfolio	22,253	Q2 2025 Added 12.22%
BIBL Northern Lts Fd Tr Iv ETFs	$0	$969,000 0.1% of portfolio	23,456	Q2 2025 Reduced 10.0%
HDV Ishares Core High Dividend ETF ETFs	$0	$990,000 0.1% of portfolio	8,455	Q2 2025 Added 0.86%
IEF Ishares Barclays ETFs	$0	$1.06 Million 0.1% of portfolio	11,089	Q2 2025 Reduced 80.69%
VDE Vanguard Energy ETF ETFs	$0	$1.03 Million 0.1% of portfolio	8,612	Q2 2025 Added 1.56%
JPIE J P Morgan Exchange Traded Fd	$0	$972,000 0.1% of portfolio	20,985	Q2 2025 New
BA Boeing CO Industrials	$139B	$983,000 0.1% of portfolio	4,692	Q2 2025 Reduced 10.39%
PJUN Innovator U.S. Equity Power Bu ETFs	$0	$1.02 Million 0.1% of portfolio	25,648	Q2 2025 New
PG Procter & Gamble CO Consumer Defensive	$368B	$1.05 Million 0.1% of portfolio	6,597	Q2 2025 Added 3.3%
FXH First Tr Exchange Trd Fd Healt ETFs	$0	$962,000 0.1% of portfolio	9,286	Q2 2025 Added 0.69%
CGGO Capital Group Global Growth Eq ETFs	$0	$965,000 0.1% of portfolio	30,193	Q2 2025 Added 7.14%
IHDG Wisdomtree Tr ETFs	$0	$944,000 0.09% of portfolio	20,958	Q2 2025 Added 16.8%

Summary

Portfolio
No. of Stocks 503
Current Value $1.01 Billion
Prior Value $877 Million
Filing
Period Q2 2025
Filing Date August 15, 2025
Form Type 13F-HR
Activity in Q2 2025
New Purchases 86 stocks
Additional Purchases 241 stocks
Sold out of 0 stocks
Reduced holdings in 149 stocks

Track This Portfolio

Portfolio Update

Get notified when there are updates to the investment portfolio of First Heartland Consultants, Inc., based on Form 13F filings with the SEC.

News

Stay updated on First Heartland Consultants, Inc. with notifications on news.

Account

First Heartland Consultants, Inc. Portfolio Holdings