First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$962 Million
Q4 2024

First Heartland Consultants, Inc. has filed its 13F form on February 14, 2025 for Q4 2024 where it was disclosed a total value porftolio of $962 Million distributed in 448 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Trans Digm Group Inc with a value of $49.6M, Spdr Portfolio S&P 500 ETF (Ma with a value of $33.9M, ETF Ser Solutions Aptus Collar with a value of $33.1M, Invesco Qqq Trust, Series 1 with a value of $32.4M, and Spdr S&P 500 ETF Trust with a value of $31M.

Examining the 13F form we can see an increase of $31.8M in the current position value, from $930M to 962M.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $962 Million

ETFs: $768 Million

Industrials: $58.2 Million

Technology: $42.7 Million

Consumer Cyclical: $23.7 Million

Financial Services: $22.2 Million

Healthcare: $10.8 Million

Communication Services: $10.3 Million

Consumer Defensive: $8.49 Million

Other: $6.84 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
FAUG First Tr ETF Viii Cboe Vest Us ETFs	$0	$1.88 Million 0.2% of portfolio	40,422	Q4 2024 Added 2.88%
IYR Ishares Tr ETFs	$0	$1.92 Million 0.2% of portfolio	20,659	Q4 2024 New
FIXD First Tr ETF Viii Tcw Opportun ETFs	$0	$1.82 Million 0.19% of portfolio	42,254	Q4 2024 Reduced 89.27%
IUSV Ishares Core S&P U.S. Value Et ETFs	$0	$1.79 Million 0.19% of portfolio	19,319	Q4 2024 Added 0.65%
EFV Msci Eafe Value ETF ETFs	$0	$1.82 Million 0.19% of portfolio	34,722	Q4 2024 Added 30.93%
EFG Msci Eafe Growth ETF ETFs	$0	$1.79 Million 0.19% of portfolio	18,496	Q4 2024 Added 41.94%
JEPQ J P Morgan ETF Tr Nasdaq Equit ETFs	$0	$1.71 Million 0.18% of portfolio	30,367	Q4 2024 Added 16.56%
IEF Ishares Barclays ETFs	$0	$1.74 Million 0.18% of portfolio	18,860	Q4 2024 Reduced 4.33%
DOL Wisdomtree Tr Intl Largecap Di ETFs	$0	$1.7 Million 0.18% of portfolio	34,306	Q4 2024 Added 169.13%
TPSC Timothy Plan U S Sm Cap Core E ETFs	$0	$1.53 Million 0.16% of portfolio	39,150	Q4 2024 Added 15.32%
IJH Ishares Core S&P Mid Cap ETF ETFs	$0	$1.48 Million 0.15% of portfolio	23,744	Q4 2024 Added 21.07%
MBB Ishares Tr ETFs	$0	$1.41 Million 0.15% of portfolio	15,339	Q4 2024 Added 17.07%
TPHD Timothy Plan High Divid Stk Et ETFs	$0	$1.44 Million 0.15% of portfolio	39,692	Q4 2024 Added 18.56%
GOOGL Alphabet Inc. Communication Services	$980B	$1.46 Million 0.15% of portfolio	7,705	Q4 2024 Reduced 8.25%
XJUN Ft Exch Trd Fd Viii Cboe Vest ETFs	$0	$1.41 Million 0.15% of portfolio	36,554	Q4 2024 Added 2.1%
AIRR First Tr Vi Rba Amern Indl Ren ETFs	$0	$1.43 Million 0.15% of portfolio	18,574	Q4 2024 Added 106.56%
ORLY O Reilly Automotive Inc Consumer Cyclical	$84.1B	$1.48 Million 0.15% of portfolio	1,245	Q3 2024 Reduced 38.49%
FICO Fair Isaac Corp Technology	$46.8B	$1.47 Million 0.15% of portfolio	737	Q2 2024 Reduced 3.41%
IJK Ishares S&P Midcap 400 Growth ETFs	$0	$1.37 Million 0.14% of portfolio	15,029	Q4 2024 Reduced 55.1%
CALF Pacer Fds Tr Pacer Us Small Ca ETFs	$0	$1.36 Million 0.14% of portfolio	30,996	Q4 2024 Added 37.91%
SPBO Spdr Ser Tr Spdr Portfolio Cor ETFs	$0	$1.35 Million 0.14% of portfolio	47,289	Q4 2024 New
JEPI J P Morgan Exchange Traded Fd ETFs	$0	$1.39 Million 0.14% of portfolio	24,131	Q4 2024 Reduced 5.1%
DECK Deckers Outdoor Corp Consumer Cyclical	$3.13B	$1.39 Million 0.14% of portfolio	6,860	Q4 2024 Reduced 0.06%
JNJ Johnson & Johnson Healthcare	$428B	$1.27 Million 0.13% of portfolio	8,776	Q4 2024 New
TLT Ishares Barclays 20+ Year Trea ETFs	$0	$1.25 Million 0.13% of portfolio	14,265	Q4 2024 Reduced 19.31%
DGRO Ishares Core Dividend Growth E ETFs	$0	$1.25 Million 0.13% of portfolio	20,414	Q4 2024 Added 1.91%
FDN First Tr Fd Dow Jones ETFs	$0	$1.22 Million 0.13% of portfolio	5,009	Q4 2024 Added 73.5%
FIW First Trust Water ETF ETFs	$0	$1.21 Million 0.13% of portfolio	11,885	Q4 2024 Added 11.89%
QTEC First Trust Nasdaq 100 Technol ETFs	$0	$1.17 Million 0.12% of portfolio	6,207	Q4 2024 Added 104.99%
DIVO Amplify ETF Tr Amplify Cwp Enh ETFs	$0	$1.15 Million 0.12% of portfolio	28,532	Q4 2024 Added 3.23%
CAT Caterpillar Inc Industrials	$177B	$1.18 Million 0.12% of portfolio	3,258	Q4 2024 Reduced 2.43%
MA Mastercard Inc Financial Services	$511B	$1.04 Million 0.11% of portfolio	1,978	Q4 2024 Reduced 1.2%
PG Procter & Gamble CO Consumer Defensive	$395B	$1.1 Million 0.11% of portfolio	6,547	Q4 2024 Added 4.04%
CGUS Capital Group Core Equity ETF	$0	$1.01 Million 0.11% of portfolio	28,885	Q4 2024 Added 13.04%
CMG Chipotle Mexican Grill Inc Consumer Cyclical	$1.35B	$1.1 Million 0.11% of portfolio	18,310	Q4 2024 Added 0.02%
VEU Vanguard Ftse All World Ex Us ETFs	$0	$1.1 Million 0.11% of portfolio	19,082	Q4 2024 Added 18.15%
XOM Exxon Mobil Corp Energy	$481B	$914,000 0.1% of portfolio	8,499	Q4 2024 Reduced 10.07%
SMH Vaneck ETF Tr Semiconductor Et ETFs	$0	$918,000 0.1% of portfolio	3,793	Q4 2024 Reduced 12.42%
HDV Ishares Core High Dividend ETF ETFs	$0	$944,000 0.1% of portfolio	8,411	Q4 2024 Added 6.33%
JPST Jp Morgan ETF Tr Ultra Short I ETFs	$0	$918,000 0.1% of portfolio	18,240	Q4 2024 Added 25.17%
ETJ Eaton Vance Risk Managed Diversified Equity Income Fund Financial Services	$0	$957,000 0.1% of portfolio	102,872	Q4 2024 Added 9.21%
ABBV Abb Vie Inc. Healthcare	$371B	$949,000 0.1% of portfolio	5,346	Q4 2024 Added 0.07%
BA Boeing CO Industrials	$106B	$943,000 0.1% of portfolio	5,332	Q4 2024 Added 1.56%
HD Home Depot, Inc. Consumer Cyclical	$359B	$963,000 0.1% of portfolio	2,476	Q4 2024 Reduced 14.35%
PPA Invesco Exchange Traded Fd Tr ETFs	$0	$853,000 0.09% of portfolio	7,438	Q4 2024 Added 7.22%
T At&T Inc. Communication Services	$193B	$862,000 0.09% of portfolio	37,881	Q4 2024 Added 7.24%
ISRG Intuitive Surgical Inc Healthcare	$174B	$902,000 0.09% of portfolio	1,730	Q4 2024 Reduced 2.32%
IWY Ishares Tr Russell 200 Growth ETFs	$0	$861,000 0.09% of portfolio	3,660	Q4 2024 Added 3.98%
BUFQ First Tr Ex Tr Fd Viii Ft Cboe ETFs	$0	$845,000 0.09% of portfolio	26,887	Q4 2024 Reduced 15.75%
GS Goldman Sachs Group Inc Financial Services	$193B	$835,000 0.09% of portfolio	1,459	Q4 2024 Added 1.89%

Summary

Portfolio
No. of Stocks 448
Current Value $962 Million
Prior Value $930 Million
Filing
Period Q4 2024
Filing Date February 14, 2025
Form Type 13F-HR
Activity in Q4 2024
New Purchases 65 stocks
Additional Purchases 208 stocks
Sold out of 0 stocks
Reduced holdings in 156 stocks

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First Heartland Consultants, Inc. Portfolio Holdings