First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$877 Million
Q1 2025

First Heartland Consultants, Inc. has filed its 13F form on May 07, 2025 for Q1 2025 where it was disclosed a total value porftolio of $877 Million distributed in 439 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Spdr Portfolio S&P 500 ETF (Ma with a value of $32.9M, ETF Ser Solutions Aptus Collar with a value of $32.5M, Spdr S&P 500 ETF Trust with a value of $29M, First Tr ETF Viii Tcw Unconstr with a value of $23M, and ETF Ser Solutions Aptus Define with a value of $21.4M.

Examining the 13F form we can see an decrease of $84.8M in the current position value, from $962M to 877M.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $877 Million

ETFs: $747 Million

Technology: $34.8 Million

Financial Services: $24.2 Million

Consumer Cyclical: $18.8 Million

Healthcare: $10.6 Million

Communication Services: $10.3 Million

Consumer Defensive: $8.8 Million

Industrials: $8.29 Million

Other: $6.79 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
DYNF Blackrock ETF Tr U S Equity Fa ETFs	$0	$1.79 Million 0.2% of portfolio	36,756	Q1 2025 Reduced 43.83%
FAUG First Tr ETF Viii Cboe Vest Us ETFs	$0	$1.78 Million 0.2% of portfolio	39,207	Q1 2025 Reduced 3.01%
TSLA Tesla, Inc. Consumer Cyclical	$996B	$1.45 Million 0.17% of portfolio	5,588	Q1 2025 Reduced 19.95%
TPSC Timothy Plan U S Sm Cap Core E ETFs	$0	$1.52 Million 0.17% of portfolio	41,182	Q1 2025 Added 5.19%
IJH Ishares Core S&P Mid Cap ETF ETFs	$0	$1.49 Million 0.17% of portfolio	25,530	Q1 2025 Added 7.52%
VEU Vanguard Ftse All World Ex Us ETFs	$0	$1.42 Million 0.16% of portfolio	23,386	Q1 2025 Added 22.56%
AIRR First Tr Vi Rba Amern Indl Ren ETFs	$0	$1.45 Million 0.16% of portfolio	21,190	Q1 2025 Added 14.08%
XJUN Ft Exch Trd Fd Viii Cboe Vest ETFs	$0	$1.38 Million 0.16% of portfolio	35,965	Q1 2025 Reduced 1.61%
FICO Fair Isaac Corp Technology	$46.9B	$1.31 Million 0.15% of portfolio	712	Q1 2025 Reduced 3.39%
TPHD Timothy Plan High Divid Stk Et ETFs	$0	$1.29 Million 0.15% of portfolio	34,187	Q1 2025 Reduced 13.87%
DGRO Ishares Core Dividend Growth E ETFs	$0	$1.32 Million 0.15% of portfolio	21,399	Q1 2025 Added 4.83%
FIW First Trust Water ETF ETFs	$0	$1.29 Million 0.15% of portfolio	12,790	Q1 2025 Added 7.61%
DIVO Amplify ETF Tr Amplify Cwp Enh ETFs	$0	$1.34 Million 0.15% of portfolio	32,770	Q1 2025 Added 14.85%
VPU Vanguard Utilities ETF ETFs	$0	$1.31 Million 0.15% of portfolio	7,670	Q1 2025 Added 92.18%
CGUS Capital Group Core Equity ETF	$0	$1.32 Million 0.15% of portfolio	39,608	Q1 2025 Added 37.12%
JNJ Johnson & Johnson Healthcare	$408B	$1.35 Million 0.15% of portfolio	8,158	Q1 2025 Reduced 7.04%
T At&T Inc. Communication Services	$202B	$1.19 Million 0.14% of portfolio	41,916	Q1 2025 Added 10.65%
JEPI J P Morgan Exchange Traded Fd ETFs	$0	$1.26 Million 0.14% of portfolio	22,063	Q1 2025 Reduced 8.57%
VZ Verizon Communications Inc Communication Services	$183B	$1.26 Million 0.14% of portfolio	27,825	Q1 2025 Added 25.25%
CALF Pacer Fds Tr Pacer Us Small Ca ETFs	$0	$1.26 Million 0.14% of portfolio	33,503	Q1 2025 Added 8.09%
GOOGL Alphabet Inc. Communication Services	$1.07T	$1.19 Million 0.14% of portfolio	7,669	Q1 2025 Reduced 0.47%
VDE Vanguard Energy ETF ETFs	$0	$1.1 Million 0.13% of portfolio	8,480	Q1 2025 Added 199.54%
JPST Jp Morgan ETF Tr Ultra Short I ETFs	$0	$1.15 Million 0.13% of portfolio	22,621	Q1 2025 Added 24.02%
HDV Ishares Core High Dividend ETF ETFs	$0	$1.02 Million 0.12% of portfolio	8,383	Q1 2025 Reduced 0.33%
MA Mastercard Inc Financial Services	$543B	$1.09 Million 0.12% of portfolio	1,988	Q1 2025 Added 0.51%
MBB Ishares Tr ETFs	$0	$1.07 Million 0.12% of portfolio	11,378	Q1 2025 Reduced 25.82%
EFV Msci Eafe Value ETF ETFs	$0	$1.08 Million 0.12% of portfolio	18,394	Q1 2025 Reduced 47.02%
SIXJ Aim ETF Prods Tr Allianzim U S	$0	$1.01 Million 0.12% of portfolio	33,865	Q1 2025 Added 16.72%
PG Procter & Gamble CO Consumer Defensive	$381B	$1.09 Million 0.12% of portfolio	6,386	Q1 2025 Reduced 2.46%
ABBV Abb Vie Inc. Healthcare	$335B	$1.06 Million 0.12% of portfolio	5,070	Q1 2025 Reduced 5.16%
SCHY Schwab Strategic Tr Intl Divid ETFs	$0	$987,000 0.11% of portfolio	38,922	Q1 2025 New
XOM Exxon Mobil Corp Energy	$468B	$968,000 0.11% of portfolio	8,147	Q1 2025 Reduced 4.14%
USFR Wisdomtree Floating Rate Treas ETFs	$0	$998,000 0.11% of portfolio	19,830	Q1 2025 Added 54.09%
BUFQ First Tr Ex Tr Fd Viii Ft Cboe ETFs	$0	$950,000 0.11% of portfolio	31,839	Q1 2025 Added 18.42%
GE General Electric CO Industrials	$270B	$961,000 0.11% of portfolio	4,806	Q1 2025 Added 1.63%
CAT Caterpillar Inc Industrials	$210B	$970,000 0.11% of portfolio	2,944	Q1 2025 Reduced 9.64%
XLV Select Sector Spdr Fund Health ETFs	$0	$942,000 0.11% of portfolio	6,456	Q1 2025 Added 114.41%
FXH First Tr Exchange Trd Fd Healt ETFs	$0	$955,000 0.11% of portfolio	9,222	Q1 2025 Added 205.87%
BIBL Northern Lts Fd Tr Iv ETFs	$0	$1 Million 0.11% of portfolio	26,063	Q1 2025 Added 41.24%
CGGR Capital Group Growth ETF Shs C ETFs	$0	$853,000 0.1% of portfolio	24,923	Q1 2025 Added 5.46%
BA Boeing CO Industrials	$129B	$892,000 0.1% of portfolio	5,236	Q1 2025 Reduced 1.8%
CMG Chipotle Mexican Grill Inc Consumer Cyclical	$1.58B	$862,000 0.1% of portfolio	17,168	Q1 2025 Reduced 6.24%
SMH Vaneck ETF Tr Semiconductor Et ETFs	$0	$881,000 0.1% of portfolio	4,167	Q1 2025 Added 9.86%
ETJ Eaton Vance Risk Managed Diversified Equity Income Fund Financial Services	$0	$920,000 0.1% of portfolio	108,837	Q1 2025 Added 5.8%
RSP Invesco S&P 500 Equal Weight E ETFs	$0	$883,000 0.1% of portfolio	5,103	Q1 2025 Reduced 69.46%
PPA Invesco Exchange Traded Fd Tr ETFs	$0	$843,000 0.1% of portfolio	7,234	Q1 2025 Reduced 2.74%
IWM Ishares Russell 2000 ETF ETFs	$0	$920,000 0.1% of portfolio	4,614	Q1 2025 Reduced 54.16%
HD Home Depot, Inc. Consumer Cyclical	$380B	$848,000 0.1% of portfolio	2,314	Q1 2025 Reduced 6.54%
IHDG Wisdomtree Tr ETFs	$0	$778,000 0.09% of portfolio	17,943	Q1 2025 Added 6.59%
OACP Unified Ser Tr Oneascent Core ETFs	$0	$815,000 0.09% of portfolio	35,820	Q1 2025 Added 22.89%

Summary

Portfolio
No. of Stocks 439
Current Value $877 Million
Prior Value $962 Million
Filing
Period Q1 2025
Filing Date May 07, 2025
Form Type 13F-HR
Activity in Q1 2025
New Purchases 45 stocks
Additional Purchases 174 stocks
Sold out of 0 stocks
Reduced holdings in 197 stocks

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First Heartland Consultants, Inc. Portfolio Holdings