Insider Transactions in Q1 2025 at Purple Innovation, Inc. (PRPL)
Insider Transaction List (Q1 2025)
| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Mar 31
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
SELL
Payment of exercise price or tax liability
|
Direct |
4,647
-7.14%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
BUY
Exercise of conversion of derivative security
|
Direct |
13,585
+17.27%
|
-
|
|
Mar 31
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
23,232
-2.57%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
80,386
+8.18%
|
-
|
|
Mar 31
2025
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
16,881
+22.25%
|
-
|
|
Mar 31
2025
|
Todd E. Vogensen Chief Financial Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
6,970
-12.71%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Todd E. Vogensen Chief Financial Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
24,116
+30.54%
|
-
|
|
Mar 31
2025
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
21,101
+9.01%
|
-
|
|
Mar 31
2025
|
Jack Roddy Chief People Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
16,881
+16.44%
|
-
|
|
Mar 31
2025
|
George Turner Ulrich Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
2,249
-7.4%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
George Turner Ulrich Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
6,576
+17.79%
|
-
|
|
Mar 25
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
48,167
-5.53%
|
$0
$0.79 P/Share
|
|
Mar 25
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
166,667
+16.07%
|
-
|
|
Mar 15
2025
|
Jack Roddy Chief People Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
22,165
+14.98%
|
-
|
|
Mar 15
2025
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
11,235
+21.06%
|
-
|
|
Mar 15
2025
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
14,097
+6.84%
|
-
|
|
Mar 15
2025
|
George Turner Ulrich Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
3,607
-7.59%
|
$0
$0.9 P/Share
|
|
Mar 15
2025
|
George Turner Ulrich Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
10,545
+18.13%
|
-
|
|
Mar 15
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
16,337
-2.27%
|
$0
$0.9 P/Share
|
|
Mar 15
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
56,528
+7.28%
|
-
|
|
Mar 15
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
SELL
Payment of exercise price or tax liability
|
Direct |
3,142
-5.75%
|
$0
$0.9 P/Share
|
|
Mar 15
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
BUY
Exercise of conversion of derivative security
|
Direct |
9,186
+14.39%
|
-
|
|
Mar 14
2025
|
Todd E. Vogensen Chief Financial Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
12,488
-28.9%
|
$0
$0.9 P/Share
|
|
Mar 14
2025
|
Todd E. Vogensen Chief Financial Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
43,210
+50.0%
|
-
|
|
Mar 14
2025
|
Tricia Mc Dermott Chief Legal Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
10,176
-28.26%
|
$0
$0.9 P/Share
|
|
Mar 14
2025
|
Tricia Mc Dermott Chief Legal Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
36,008
+50.0%
|
-
|