Matthew Ohayer Vital Farms, Inc. (VITL) insider trading activity

Matthew Ohayer is EXECUTIVE CHAIRPERSON of Vital Farms, Inc.. Currently has a direct ownership of 6.45 Million shares of VITL, which is worth approximately $215 Million. The most recent transaction as insider was on Oct 01, 2025, when has been sold 35,000 shares (Common Stock) at a price of $39.59 per share, resulting in proceeds of $1,385,650. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 6.45M

5.77% 3M change

10.39% 12M change

Total Value Held $215 Million

MATTHEW OHAYER Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Oct 01 2025	SELL Open market or private sale	$1,385,650 $39.59 p/Share	35,000 Reduced 0.54%	6,447,070 Common Stock
Sep 04 2025	SELL Open market or private sale	$5,096,000 $50.96 p/Share	100,000 Reduced 1.52%	6,482,070 Common Stock
Sep 02 2025	SELL Open market or private sale	$7,534,200 $51.96 p/Share	145,000 Reduced 2.16%	6,582,070 Common Stock
Aug 29 2025	SELL Open market or private sale	$5,113,000 $51.13 p/Share	100,000 Reduced 1.46%	6,727,070 Common Stock
Aug 21 2025	SELL Open market or private sale	$211,050 $50.25 p/Share	4,200 Reduced 0.06%	6,827,070 Common Stock
Aug 19 2025	SELL Open market or private sale	$40,248 $50.31 p/Share	800 Reduced 0.01%	6,831,270 Common Stock
Aug 08 2025	SELL Open market or private sale	$226,250 $45.25 p/Share	5,000 Reduced 0.07%	6,832,070 Common Stock
Aug 07 2025	SELL Open market or private sale	$201,550 $40.31 p/Share	5,000 Reduced 0.07%	6,837,070 Common Stock
Aug 01 2025	SELL Open market or private sale	$1,079,100 $35.97 p/Share	30,000 Reduced 0.44%	6,842,070 Common Stock
Jul 23 2025	SELL Open market or private sale	$201,700 $40.34 p/Share	5,000 Reduced 0.07%	6,872,070 Common Stock
Jul 11 2025	BUY Exercise of conversion of derivative security	$439,956 $24.2 p/Share	18,180 Added 0.26%	6,877,070 Common Stock
Jul 01 2025	SELL Open market or private sale	$1,172,400 $39.08 p/Share	30,000 Reduced 0.44%	6,858,890 Common Stock
Jun 17 2025	SELL Open market or private sale	$161,250 $32.25 p/Share	5,000 Reduced 0.07%	6,888,890 Common Stock
Jun 13 2025	SELL Open market or private sale	$796,000 $31.84 p/Share	25,000 Reduced 0.36%	6,893,890 Common Stock
May 19 2025	SELL Open market or private sale	$862,560 $35.94 p/Share	24,000 Reduced 0.35%	6,918,890 Common Stock
Apr 21 2025	SELL Open market or private sale	$784,320 $32.68 p/Share	24,000 Reduced 0.34%	6,942,890 Common Stock
Mar 24 2025	SELL Open market or private sale	$125,560 $31.39 p/Share	4,000 Reduced 0.06%	6,966,890 Common Stock
Mar 19 2025	SELL Open market or private sale	$589,200 $29.46 p/Share	20,000 Reduced 0.29%	6,970,890 Common Stock
Feb 19 2025	SELL Open market or private sale	$838,080 $34.92 p/Share	24,000 Reduced 0.34%	6,990,890 Common Stock
Jan 21 2025	SELL Open market or private sale	$1,040,640 $43.36 p/Share	24,000 Reduced 0.34%	7,014,890 Common Stock
Dec 19 2024	SELL Open market or private sale	$916,320 $38.18 p/Share	24,000 Reduced 0.34%	7,038,890 Common Stock
Dec 09 2024	SELL Bona fide gift	-	50,000 Reduced 0.7%	7,062,890 Common Stock
Nov 22 2024	BUY Grant, award, or other acquisition	-	3,613 Added 0.05%	7,112,890 Common Stock
Nov 20 2024	SELL Open market or private sale	$121,240 $30.31 p/Share	4,000 Reduced 0.06%	7,109,277 Common Stock
Nov 19 2024	SELL Open market or private sale	$589,800 $29.49 p/Share	20,000 Reduced 0.28%	7,113,277 Common Stock

Matthew Ohayer

EXECUTIVE CHAIRPERSON

Austin, TX

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