Matthew Ohayer Vital Farms, Inc. (VITL) insider trading activity

Matthew Ohayer is EXECUTIVE CHAIRPERSON of Vital Farms, Inc.. Currently has a direct ownership of 6.84 Million shares of VITL, which is worth approximately $255 Million. The most recent transaction as insider was on Aug 01, 2025, when has been sold 30,000 shares (Common Stock) at a price of $35.97 per share, resulting in proceeds of $1,079,100. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 6.84M

1.45% 3M change

5.84% 12M change

Total Value Held $255 Million

MATTHEW OHAYER Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Aug 01 2025	SELL Open market or private sale	$1,079,100 $35.97 p/Share	30,000 Reduced 0.44%	6,842,070 Common Stock
Jul 23 2025	SELL Open market or private sale	$201,700 $40.34 p/Share	5,000 Reduced 0.07%	6,872,070 Common Stock
Jul 11 2025	BUY Exercise of conversion of derivative security	$439,956 $24.2 p/Share	18,180 Added 0.26%	6,877,070 Common Stock
Jul 01 2025	SELL Open market or private sale	$1,172,400 $39.08 p/Share	30,000 Reduced 0.44%	6,858,890 Common Stock
Jun 17 2025	SELL Open market or private sale	$161,250 $32.25 p/Share	5,000 Reduced 0.07%	6,888,890 Common Stock
Jun 13 2025	SELL Open market or private sale	$796,000 $31.84 p/Share	25,000 Reduced 0.36%	6,893,890 Common Stock
May 19 2025	SELL Open market or private sale	$862,560 $35.94 p/Share	24,000 Reduced 0.35%	6,918,890 Common Stock
Apr 21 2025	SELL Open market or private sale	$784,320 $32.68 p/Share	24,000 Reduced 0.34%	6,942,890 Common Stock
Mar 24 2025	SELL Open market or private sale	$125,560 $31.39 p/Share	4,000 Reduced 0.06%	6,966,890 Common Stock
Mar 19 2025	SELL Open market or private sale	$589,200 $29.46 p/Share	20,000 Reduced 0.29%	6,970,890 Common Stock
Feb 19 2025	SELL Open market or private sale	$838,080 $34.92 p/Share	24,000 Reduced 0.34%	6,990,890 Common Stock
Jan 21 2025	SELL Open market or private sale	$1,040,640 $43.36 p/Share	24,000 Reduced 0.34%	7,014,890 Common Stock
Dec 19 2024	SELL Open market or private sale	$916,320 $38.18 p/Share	24,000 Reduced 0.34%	7,038,890 Common Stock
Dec 09 2024	SELL Bona fide gift	-	50,000 Reduced 0.7%	7,062,890 Common Stock
Nov 22 2024	BUY Grant, award, or other acquisition	-	3,613 Added 0.05%	7,112,890 Common Stock
Nov 20 2024	SELL Open market or private sale	$121,240 $30.31 p/Share	4,000 Reduced 0.06%	7,109,277 Common Stock
Nov 19 2024	SELL Open market or private sale	$589,800 $29.49 p/Share	20,000 Reduced 0.28%	7,113,277 Common Stock
Nov 05 2024	SELL Exercise of in-the-money or at-the-money derivatives securities	$199,875 $3.25 p/Share	61,500 Reduced 0.85%	7,133,277 Common Stock
Oct 21 2024	SELL Open market or private sale	$947,040 $39.46 p/Share	24,000 Reduced 0.33%	7,194,777 Common Stock
Sep 18 2024	SELL Open market or private sale	$787,680 $32.82 p/Share	24,000 Reduced 0.33%	7,218,777 Common Stock
Aug 19 2024	SELL Open market or private sale	$748,320 $31.18 p/Share	24,000 Reduced 0.33%	7,242,777 Common Stock
Jul 19 2024	SELL Open market or private sale	$949,920 $39.58 p/Share	24,000 Reduced 0.33%	7,266,777 Common Stock
Jun 18 2024	SELL Open market or private sale	$1,029,120 $42.88 p/Share	24,000 Reduced 0.33%	7,290,777 Common Stock
Jun 07 2024	SELL Open market or private sale	$346,523 $42.56 p/Share	8,142 Reduced 0.11%	7,314,777 Common Stock
Jun 06 2024	SELL Open market or private sale	$1,384,403 $44.05 p/Share	31,428 Reduced 0.43%	7,322,919 Common Stock

Matthew Ohayer

EXECUTIVE CHAIRPERSON

Austin, TX

Institutional Portfolio Updates

Receive a notification when an Institution or Guru buys or sells VITL shares.

Notify only if

Value

Insider Trading

Get notified when an Vital Farms, Inc. insider buys or sells VITL shares.

Notify only if

Operation

Value

Type

News

Receive news related to Vital Farms, Inc.

Track Activities on VITL

Account