Latest Insider Transactions at Vital Farms, Inc. (VITL)
This section provides a real-time view of insider transactions for Vital Farms, Inc. (VITL). The data is sourced from Form 4 filings with the SEC, which are filed by insiders of Vital Farms, Inc. to disclose their transactions in the company's securities. By reviewing this information, investors can gain insights into the trading activity of Vital Farms, Inc.'s insiders and make more informed investment decisions.
Insider Transaction List
| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Sep 04
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
100,000
-1.52%
|
$5,000,000
$50.96 P/Share
|
|
Sep 02
2025
|
Joseph Michael Holland Chief Supply Chain Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
412
-3.47%
|
$21,012
$51.9 P/Share
|
|
Sep 02
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
145,000
-0.72%
|
$7,395,000
$51.96 P/Share
|
|
Aug 29
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
100,000
-1.46%
|
$5,100,000
$51.13 P/Share
|
|
Aug 22
2025
|
Joanne Bal GC, SEC. AND HEAD OF IMPACT |
SELL
Open market or private sale
|
Direct |
4,796
-9.97%
|
$239,800
$50.95 P/Share
|
|
Aug 21
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
4,200
-0.06%
|
$210,000
$50.25 P/Share
|
|
Aug 19
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
800
-0.01%
|
$40,000
$50.31 P/Share
|
|
Aug 18
2025
|
Kathryn Mc Keon CMO and GM, Butter |
SELL
Open market or private sale
|
Direct |
21,442
-36.37%
|
$1,050,658
$49.08 P/Share
|
|
Aug 18
2025
|
Kathryn Mc Keon CMO and GM, Butter |
BUY
Exercise of conversion of derivative security
|
Direct |
21,442
+26.67%
|
$321,630
$15.31 P/Share
|
|
Aug 15
2025
|
Joanne Bal GC, SEC. AND HEAD OF IMPACT |
SELL
Open market or private sale
|
Direct |
9,999
-17.2%
|
$469,953
$47.7 P/Share
|
|
Aug 15
2025
|
Kathryn Mc Keon CMO and GM, Butter |
SELL
Open market or private sale
|
Direct |
12,005
-24.24%
|
$564,235
$47.59 P/Share
|
|
Aug 14
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
SELL
Open market or private sale
|
Direct |
3,393
-2.75%
|
$159,471
$47.38 P/Share
|
|
Aug 14
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
BUY
Exercise of conversion of derivative security
|
Direct |
7,189
+10.36%
|
$93,457
$13.91 P/Share
|
|
Aug 14
2025
|
Denny Marie Post |
SELL
Open market or private sale
|
Direct |
6,086
-27.17%
|
$286,042
$47.75 P/Share
|
|
Aug 13
2025
|
Karl Khoury |
SELL
Open market or private sale
|
Direct |
20,000
-14.84%
|
$940,000
$47.63 P/Share
|
|
Aug 12
2025
|
Stephanie Coon SVP STRATEGY |
SELL
Open market or private sale
|
Direct |
10,005
-17.94%
|
$460,230
$46.15 P/Share
|
|
Aug 12
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
SELL
Open market or private sale
|
Direct |
16,700
-2.32%
|
$768,200
$46.11 P/Share
|
|
Aug 11
2025
|
Peter Nicholas Pappas CSO and President, Eggs |
SELL
Open market or private sale
|
Direct |
2,811
-4.12%
|
$126,495
$45.35 P/Share
|
|
Aug 11
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
SELL
Open market or private sale
|
Direct |
1,200
-2.14%
|
$54,000
$45.56 P/Share
|
|
Aug 08
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
5,000
-0.07%
|
$225,000
$45.25 P/Share
|
|
Aug 07
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
5,000
-0.07%
|
$200,000
$40.31 P/Share
|
|
Aug 01
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
30,000
-0.22%
|
$1,050,000
$35.97 P/Share
|
|
Jul 23
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
5,000
-0.07%
|
$200,000
$40.34 P/Share
|
|
Jul 11
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
BUY
Exercise of conversion of derivative security
|
Direct |
18,180
+0.26%
|
$436,320
$24.2 P/Share
|
|
Jul 11
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
SELL
Open market or private sale
|
Direct |
1,200
-2.09%
|
$45,600
$38.97 P/Share
|
|
Jul 01
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
30,000
-0.22%
|
$1,170,000
$39.08 P/Share
|
|
Jul 01
2025
|
William B. Cyr |
BUY
Grant, award, or other acquisition
|
Direct |
3,044
+50.0%
|
-
|
|
Jun 17
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
5,000
-0.07%
|
$160,000
$32.25 P/Share
|
|
Jun 13
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
25,000
-0.18%
|
$775,000
$31.84 P/Share
|
|
Jun 12
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
SELL
Open market or private sale
|
Direct |
1,200
-2.06%
|
$37,200
$31.93 P/Share
|
|
Jun 11
2025
|
Kofi Owusu Amoo Gottfried |
BUY
Grant, award, or other acquisition
|
Direct |
3,423
+10.66%
|
-
|
|
Jun 11
2025
|
Gisel Ruiz |
BUY
Grant, award, or other acquisition
|
Direct |
3,423
+7.81%
|
-
|
|
Jun 11
2025
|
Glenda J Flanagan |
BUY
Grant, award, or other acquisition
|
Direct |
3,423
+9.83%
|
-
|
|
Jun 11
2025
|
Karl Khoury |
BUY
Grant, award, or other acquisition
|
Direct |
3,423
+2.48%
|
-
|
|
Jun 11
2025
|
Kelly J. Kennedy |
BUY
Grant, award, or other acquisition
|
Direct |
3,423
+14.35%
|
-
|
|
Jun 11
2025
|
Denny Marie Post |
BUY
Grant, award, or other acquisition
|
Direct |
3,423
+13.26%
|
-
|
|
May 22
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
BUY
Grant, award, or other acquisition
|
Direct |
7,806
+1.07%
|
$93,672
$12.81 P/Share
|
|
May 19
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
24,000
-0.35%
|
$840,000
$35.94 P/Share
|
|
May 12
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
SELL
Open market or private sale
|
Direct |
45,143
-3.02%
|
$1,534,862
$34.26 P/Share
|
|
May 12
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
52,500
+3.37%
|
$472,500
$9.07 P/Share
|
|
Apr 21
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
24,000
-0.34%
|
$768,000
$32.68 P/Share
|
|
Apr 14
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
SELL
Open market or private sale
|
Direct |
45,124
-6.03%
|
$1,489,092
$33.69 P/Share
|
|
Apr 14
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
52,500
+6.55%
|
$262,500
$5.33 P/Share
|
|
Mar 24
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
4,000
-0.06%
|
$124,000
$31.39 P/Share
|
|
Mar 19
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
20,000
-0.29%
|
$580,000
$29.46 P/Share
|
|
Mar 17
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
SELL
Payment of exercise price or tax liability
|
Direct |
3,192
-5.19%
|
$98,952
$31.59 P/Share
|
|
Mar 14
2025
|
Karl Khoury |
SELL
Open market or private sale
|
Direct |
10,839
-7.62%
|
$336,009
$31.02 P/Share
|
|
Mar 13
2025
|
Stephanie Coon SVP STRATEGY |
SELL
Payment of exercise price or tax liability
|
Direct |
1,500
-2.64%
|
$43,500
$29.32 P/Share
|
|
Mar 13
2025
|
Joanne Bal GC, SEC. AND HEAD OF IMPACT |
SELL
Payment of exercise price or tax liability
|
Direct |
1,714
-2.88%
|
$49,706
$29.32 P/Share
|
|
Mar 13
2025
|
Peter Nicholas Pappas CSO and President, Eggs |
SELL
Payment of exercise price or tax liability
|
Direct |
1,500
-2.17%
|
$43,500
$29.32 P/Share
|