Stephanie Coon Vital Farms, Inc. (VITL) insider trading activity

Stephanie Coon is SVP STRATEGY of Vital Farms, Inc.. Currently has a direct ownership of 55,425 shares of VITL, which is worth approximately $1.65 Million. The most recent transaction as insider was on Mar 13, 2025, when has been sold 1,500 shares (Common Stock) at a price of $29.32 per share, resulting in proceeds of $43,980. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 55.4K

4.73% 3M change

4.36% 12M change

Total Value Held $1.65 Million

Stephanie Coon Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Mar 13 2025	SELL Payment of exercise price or tax liability	$43,980 $29.32 p/Share	1,500 Reduced 2.64%	55,425 Common Stock
Mar 11 2025	SELL Payment of exercise price or tax liability	$51,350 $31.6 p/Share	1,625 Reduced 2.78%	56,925 Common Stock
Mar 10 2025	SELL Payment of exercise price or tax liability	$60,908 $32.04 p/Share	1,901 Reduced 3.14%	58,550 Common Stock
Mar 03 2025	BUY Grant, award, or other acquisition	-	7,528 Added 11.07%	60,451 Common Stock
Nov 15 2024	BUY Grant, award, or other acquisition	$10,090 $23.91 p/Share	422 Added 0.79%	52,923 Common Stock
Aug 09 2024	SELL Payment of exercise price or tax liability	$28,916 $30.47 p/Share	949 Reduced 1.78%	52,501 Common Stock
May 24 2024	SELL Open market or private sale	$205,100 $41.02 p/Share	5,000 Reduced 8.55%	53,450 Common Stock
May 16 2024	SELL Open market or private sale	$810,943 $36.94 p/Share	21,953 Reduced 27.3%	58,450 Common Stock
May 16 2024	BUY Exercise of conversion of derivative security	$379,567 $17.29 p/Share	21,953 Added 21.45%	80,403 Common Stock
May 15 2024	SELL Open market or private sale	$297,417 $36.96 p/Share	8,047 Reduced 12.19%	57,950 Common Stock
May 15 2024	BUY Exercise of conversion of derivative security	$139,132 $17.29 p/Share	8,047 Added 10.87%	65,997 Common Stock
May 15 2024	BUY Grant, award, or other acquisition	$5,295 $10.59 p/Share	500 Added 0.85%	58,450 Common Stock
Mar 13 2024	SELL Payment of exercise price or tax liability	$19,469 $20.98 p/Share	928 Reduced 1.58%	57,950 Common Stock
Mar 11 2024	BUY Grant, award, or other acquisition	-	20,009 Added 25.36%	58,878 Common Stock
Mar 10 2024	SELL Payment of exercise price or tax liability	$43,973 $20.51 p/Share	2,144 Reduced 5.23%	38,869 Common Stock
Nov 15 2023	BUY Grant, award, or other acquisition	$5,440 $10.88 p/Share	500 Added 1.2%	41,013 Common Stock
Aug 09 2023	SELL Payment of exercise price or tax liability	$6,844 $11.66 p/Share	587 Reduced 1.43%	40,513 Common Stock
May 15 2023	BUY Grant, award, or other acquisition	$6,135 $12.27 p/Share	500 Added 1.2%	41,100 Common Stock
Mar 13 2023	BUY Grant, award, or other acquisition	-	11,430 Added 22.11%	40,273 Common Stock
Mar 10 2023	SELL Payment of exercise price or tax liability	$34,350 $15.48 p/Share	2,219 Reduced 7.14%	28,843 Common Stock
Aug 09 2022	SELL Payment of exercise price or tax liability	$8,148 $13.88 p/Share	587 Reduced 1.88%	30,562 Common Stock
Mar 10 2022	BUY Grant, award, or other acquisition	-	23,419 Added 43.31%	30,649 Common Stock

Stephanie Coon

SVP STRATEGY

Austin, TX

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