Insider Shareholders with Direct Ownership of Vital Farms, Inc. (VITL)
This section provides a comprehensive overview of the insiders with direct ownership of Vital Farms, Inc. (VITL). You can find detailed information about the size and nature of each insider's ownership stake, as well as the latest updates on their holdings.
Vital Farms, Inc. Insider List
| Insider | Adquired | Disposed | Held | # of Trades | Last Transaction |
|---|---|---|---|---|---|
|
Matthew Ohayer
EXECUTIVE CHAIRPERSON |
88,076 | 11,691,277 | 6,482,070 $306 Million | 56 |
Sep 04, 2025
Reduced 1.52%
|
|
Russell Diez Canseco
PRESIDENT AND CEO |
2,269,561 | 1,568,781 | 702,476 $33.2 Million | 122 |
Aug 12, 2025
Reduced 2.32%
|
| 23,898 | 49,839 | 114,789 $5.42 Million | 10 |
Aug 13, 2025
Reduced 14.84%
|
|
|
Peter Nicholas Pappas
CSO and President, Eggs |
102,175 | 38,544 | 65,430 $3.09 Million | 23 |
Aug 11, 2025
Reduced 4.12%
|
|
Thilo Wrede
CHIEF FINANCIAL OFFICER |
74,130 | 15,617 | 58,783 $2.78 Million | 12 |
Aug 14, 2025
Reduced 4.54%
|
|
Jason Dale
COO |
502,344 | 447,238 | 56,123 $2.65 Million | 39 |
May 15, 2024
Added 0.88%
|
|
Stephanie Coon
SVP STRATEGY |
94,308 | 57,445 | 45,779 $2.16 Million | 22 |
Aug 12, 2025
Reduced 17.94%
|
|
Joanne Bal
GC, SEC. AND HEAD OF IMPACT |
116,860 | 74,800 | 43,332 $2.05 Million | 24 |
Aug 22, 2025
Reduced 9.97%
|
| 23,898 | 0 | 40,398 $1.91 Million | 5 |
Jun 11, 2025
Added 7.81%
|
|
|
Bo Erick Meissner
Chief Financial Officer |
41,941 | 3,754 | 38,687 $1.83 Million | 4 |
Mar 10, 2023
Reduced 8.22%
|
|
Kathryn Mc Keon
CMO and GM, Butter |
103,684 | 67,191 | 37,513 $1.77 Million | 20 |
Aug 18, 2025
Reduced 36.37%
|
|
Brent Drever
Director |
3,471 | 2,500 | 37,160 $1.76 Million | 2 |
Nov 19, 2021
Reduced 6.3%
|
| 23,898 | 0 | 31,398 $1.48 Million | 5 |
Jun 11, 2025
Added 9.83%
|
|
| 28,686 | 0 | 28,686 $1.36 Million | 6 |
Jun 11, 2025
Added 10.66%
|
|
| 23,898 | 10,971 | 20,427 $965,175 | 6 |
Jun 11, 2025
Added 14.35%
|
|
| 24,398 | 15,586 | 16,312 $770,742 | 9 |
Aug 14, 2025
Reduced 27.17%
|
|
|
Jeffery S Dawson
CHIEF ACCOUNTING OFFICER |
16,365 | 2,270 | 14,095 $665,988 | 11 |
Mar 22, 2024
Reduced 0.61%
|
|
Joseph Michael Holland
Chief Supply Chain Officer |
19,391 | 412 | 11,451 $541,059 | 3 |
Sep 02, 2025
Reduced 3.47%
|
|
Reena Chauhan Van Hoven
Chief People Officer |
3,581 | 0 | 3,581 $169,202 | 1 |
Sep 16, 2024
Added 50.0%
|
| 3,044 | 0 | 3,044 $143,829 | 1 |
Jul 01, 2025
Added 50.0%
|
|
|
Scott Marcus
Chief Marketing Officer |
30,182 | 30,182 | 0 $0 | 4 |
Feb 19, 2021
Reduced 100.0%
|